How can Multimedia help fashion industry?
Multimedia, as an important part in AI, provides powerful tools for analyzing, understanding, and predicting fashion. With rich data posted in the fashion communities and online stores from the Internet, multimedia technologies are trying to teach machine to rethink fashion, cultivate fashion sense, and creativity.
And today, fashion technology is growing at a faster pace than ever. Robots that sew and cut fabric, AI algorithms that predict style trends, clothes to be worn in virtual reality — an array of innovations show how technology is automating, personalizing, and speeding up the fashion space.
A brand reaches a wide audience through the media." Fashion and media are interconnected. Media has played a significant role in boosting the fashion industry in India. It has helped in creating awareness about a particular brand, designer, or fashion show in the minds of people.
In many ways, fashion brands go hand in hand with lifestyle and can often become a culturally driven product. When you mesh that with social media, it's an effective way for consumers to find products within a social context.
According to the Magazines IPX, an index measured by the source, the Italian Vogue was the most influential fashion media outlet worldwide in 2020, reaching a score of 113,4 points. The Parisian Vogue came in second with 80.7 points, followed by the French edition of Elle with 70.8 points.
Designers can digitally sketch designs, create 3D models and send those patterns off to be made. And with digital fabric printing, designers can also offer consumers unique patterns.
Using customer buying data along with artificial intelligence and machine learning, companies are able to better predict fashions that will sell. In doing so, they can also leverage low-cost final inventory purchases to keep pricing so low that customers will buy on impulse and buy more often.
In the fashion industry, VR and AR are incredibly exciting, as they allow for the physical and digital worlds of retail to combine. One of the most popular uses of VR in fashion is technology that allows customers to try on clothes virtually, though it can even go so far as to create a VR version of a whole store.
Social Media's Influence on Fashion
Social media has influenced the fashion industry more than any other industry. For the most part, fashion used to be a two-dimensional, one-sided industry. Brands put their clothing in magazines and users consumed ideas and inspiration by flipping through the pages.
Another important influence in this social media & fast fashion article is customer-dictated trends. Now more than ever, customers call the shots on what's trendy and out of vogue. Due to this, most fast fashion brands rely on the internet to determine what will sell before designing and producing them.
What social media is best for fashion?
Instagram is synonymous with social media fashion influencers and 69 percent of marketers plan to spend more money on Instagram influencers than any other market this year.
Recycled and upcycled materials — such as fabrics made from second-hand clothing. Bio-based materials — such as cotton grown without pesticides or chemicals. Conventional materials that are naturally biodegradable — such as wool or silk.
Digitizing the supply chain
Digitization removes opacity and middlemen, improves speed, and lowers inventory days. This frees up margins and makes favourable changes to the bottom line.
DressX claims that the production of digital fashion uses 97% less carbon than the production of a physical garment. The team compared the footprint of a basic T-shirt (6.5 kilograms of CO2 emissions) to a digital version (250 grams of CO2 emissions) to come to this conclusion.
Instagram is synonymous with social media fashion influencers and 69 percent of marketers plan to spend more money on Instagram influencers than any other market this year.
- Use All the In-App Shopping Features.
- Create a Facebook Group (or a Few)
- Find the Right Influencers and Fashion Bloggers.
- Dominate the Right Hashtags.
- Equip Your Social Profiles for Customer Service.
- Get Creative Sharing Reviews and Testimonials.
Fashion is not an isolated factor of clothing or accessories but it is connected to our life in every aspect and among them culture is the most significant. Fashion goes further than clothing and into the manner we desire to live our lives. Meaning, fashion influences our lifestyle.
Fast fashion describes low-priced but stylish clothing that moves quickly from design to retail stores to meet trends, with new collections being introduced continuously. Innovations in supply chain management among retailers make fast fashion possible. Zara and H&M are two giants in the fast fashion field.
Advertise on social media groups such as Facebook, Myspace, twitter and Linkedln. Use your existing business accounts with these social media outlets and also create a Facebook and Myspace page specifically for your event. Give lots of information aside from just a simple invitation to the show.
Triller, Twitch, OnlyFans and Discord are the latest fashion playgrounds. Fashion and beauty brands are getting more comfortable experimenting with new digital formats and platforms this season as more traditional social apps suffer from saturation.
