What age group buys the most activewear?
Strachan: “The most active wearers of athleisure are between 16 and 30 years old; people who are feeling younger and are also dressing younger. Fitness is becoming more important, so we are seeing a slightly older age group that is still wearing athleisure. They either want to buy sportswear or the athleisure look.
Consumer purchases
According to a September 2021 survey, the generation that buys the most sportswear is the Millennial generation. Almost 60 percent of respondents born between 1980 and 1994 had bought sportswear in the previous 24 months.
The target market for sportswear is broad and includes everyone – boys, girls, men, women, young and the elderly.
The sports apparel market holds a substantial scope for growth during the forecast period. Currently, the market is moving toward maturity stage and is expected to garner steady growth in major markets, which include the U.S., Germany, China, India, and Brazil.
This statistic shows the average annual expenditure on men's and boys' apparel by consumers in the United States in 2020, by age. In 2020, the 35 to 44 age group was the highest spender on men's and boys' clothing, spending 515 U.S. dollars on average in the year.
Some 44% said their spending has increased on activewear in the last year. And a quarter of them said their spending rise was as much as 70% to 100%. Again, the biggest growth was in the 16-29 age group (57% of young consumers) and in London (54% of those in the UK capital).
The audience looking up for activewear is primarily women. Men make up about 40% of the audience (not buyers!) across all three tiers.
The global activewear market size was valued at USD 303.44 billion in 2021 and is expected to expand at a compound annual growth (CAGR) of 5.8% from 2022 to 2028. The growth of the global market is attributed to the rising inclination towards modern clothing in the gym and for everyday activities.
“Our extensive analysis shows that activewear is not a saturated market - rather, with more newcomers it's an aggressively competitive and growing industry,” says Katie Smith, senior retail analyst at Edited.
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
Who is Adidas target market?
The target market for Adidas is the urban youth and adults between the age range of 15-36 with brand design for competition as well as lifestyle and fashion. The main objective of this is to focus the principle consumption to the cities and urban areas to reach the prospective target market.
Lululemon's demographic profile is mainly fueled by women between the ages of 16–35. The current target market for Lululemon is men and women in the upper middle class between the ages of 18 and 35 with a fitness mindset. Approximately 41% of the world population is between the ages of 18 and 35.
- 1) Growth of “Athleisure”
- 2) Rise of Yoga Culture.
- 3) Increased Demand for Sustainably Sourced Apparel.
- 4) More Interest in Fair Labor Promotion.
- 5) 90s Influence in Athletic Apparel.
- 6) One-Piece Activewear Popularity Rising.
- 7) More Size Inclusivity.
Some of the leading companies in the market are Nike, Inc., Adidas AG; LI-NING Company Ltd; Umbro Ltd.; Puma SE, Inc.; Fila, Inc.; Lululemon Athletica Inc.; Under Armour; Columbia Sportswear Company; and Anta Sports Products Ltd., Inc.
The Global Sports Apparel Market is Anticipated To Generate A Revenue Of $267,576.3 Million, Growing At A CAGR Of 4.8% From 2021 To 2028.
Overall, the share of e-shoppers among internet users is growing, with the highest proportions found in the youngest age group 16-24 (80 %), closely followed by the age group 25-54 (79 %).
So how did the conventional wisdom do? Women buy more clothing than men: True. Women are far more likely to purchase clothing across most apparel categories than men are.
Choose a pricing strategy
There is a very basic formula to work this out: Cost + profit margin = price. I'm not here to teach you to suck eggs, I highly doubt you need much expansion on that, but it's a great way to price if you'd like to retain the same margin across all products within your sportswear collection.
Reach Out to Influencers on Instagram/ Youtube/ FB
Even if you have a small social media following it's a good idea to reach out to influencers on Instagram, YouTube, Facebook, and Twitter. Test out all major Social Media channels to find which three work best for you in creating engagement or making direct sales.
Place your print advertisem*nts in local sports magazines, the sports pages of local papers and in game programs to maximize its visibility among the fans and to bolster your status as a team booster.
What is the difference between activewear and Athleisure?
Difference Between Activewear and Athleisure
Activewear clothing is more versatile and stylish, as well as functional and comfortable. But Athleisure is more popular because it combines aesthetics from both sports and fashion industries.
So it depends on how many items you are going to produce, but starting a brand with marketing and all may cost anywhere from $15-$30,000.
- Starting Up. Idea & Customer Need. ...
- Market Research. Market Scan. ...
- Branding and Marketing. Activewear Branding. ...
- Design Your Collection. Activewear Collection – Define The range. ...
- Make your garments. Pattern & Prototype. ...
- Sales.
