What is a fashion trend analyst? (2024)

What is a fashion trend analyst?

A fashion trend analyst looks for information about apparel design. Your duties focus on predicting trends based on current consumer data, market research, and knowledge of the fashion industry. You also use information about marketing plans, retail industry sales, and pop culture trends in your analysis.

The best way to get this knowledge is by doing your research on a particular industry and finding out what trends are currently showing up in news coverage and on social media. Media savviness is a key component of any media or marketing role and it's especially important when it comes to this field.

Fashion forecaster salaries are among the highest in the industry, even for beginner's. They earn around $50,000 on the low end and $100,000 or more on the high end. Salaries are even higher if they work for an independent firm. Independent firms can charge $150,000 or more for a single project.

Typically a degree in fashion design, merchandising or marketing is what recruiters look for. Forecasting is a relatively modern and new field to fashion, so there are no established ways to get involved like there is with design. However, like with any fashion job, experience goes a long way!

Fashion forecasting is a global career that focuses on upcoming trends. A fashion forecaster predicts the colors, fabrics, textures, materials, prints, graphics, beauty/grooming, accessories, footwear, street style, and other styles that will be presented on the runway and in the stores for the upcoming seasons.

Trend analysis tries to predict a trend, such as a bull market run, and ride that trend until data suggests a trend reversal, such as a bull-to-bear market. Trend analysis is helpful because moving with trends, and not against them, will lead to profit for an investor.

Graduates with a strong analytical mindset and communication skills are rewarded with generous salaries and the opportunity for career progression to executive level. As companies leverage Big Data and enter the world of predictive analytics, forecast analysts and demand planners are in especially high demand.

Long term fashion forecasts look at information such as demographics, social trends and new technology. For example, a sportswear company may try to judge what sports will be most popular in the coming years.

The salaries of Fashion Marketings in the US range from $10,831 to $284,514 , with a median salary of $51,968 . The middle 57% of Fashion Marketings makes between $51,968 and $129,344, with the top 86% making $284,514.

What is a fashion marketer?

Fashion marketing is a branch of marketing that deals with the advertising of clothing and accessories to a specific target market. This type of marketing includes ads in newspapers, magazines and social media platforms, along with commercials on television.

Fashion forecasters can work in a variety of industry-related workplaces. Possible employers include designers, manufacturers, retailers, trade groups and trend analysis firms. The field is a relatively small one.

This broad-brush approach to forecasting is problematic because it makes it extremely difficult for the average business leader to discern just how much of a threat (or opportunity) each trend actually represents to their business. This, in turn, makes it nearly impossible to prioritize which to deal with first.

It's a great career choice if you're creative but more interested in the business side of fashion, rather than design. Fashion buying is a fast-paced, competitive and challenging area of the industry; but the work is highly satisfying and the rewards are fantastic.

By identifying the source, tracing the evolution, and recognising patterns of trends, forecasters are able to provide designers and brands with a 'vision' of the future. Forecasters research and identify social, cultural, ethical or environmental shifts, and how they are likely to affect future consumer behaviour.

A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. Many factors can influence a trend or fad, including iconic celebrity outfits, fashion merchandising firms, designer shows, and textile manufacturers.

Examples of Trend Analysis

Examining sales patterns to see if sales are declining because of specific customers or products or sales regions; Examining expenses report claims for proof of fraudulent claims. Examining expense line items to find out if there are any unusual expenditures in a reporting period.

Definition: Trend Analysis is a statistical technique that tries to determine future movements of a given variable by analyzing historical trends. In other words, it is a method that aims to predict future behaviors by examining past ones.

How do you become a forecast analyst?

Graduates with a bachelor's degree in economics, statistics or similar, can qualify for entry-level forecast analyst positions, often working under the direction of a senior analyst. A master's degree is usually necessary for higher-level research jobs and senior roles.

What influences a trend? Social media and influencers with 140 million followers (phew Kim Kardashian West), everything from music and movies to politics (yes, really), sub-cultures and kids on the street now influence fashion forecasters.

Corset Tops

The 2021 version of the trend, which we've seen make its way back into the zeitgeist a few times over the past five or so years, was perhaps the best one yet and featured more subtle nods to corsetry, like seaming down the bodice, square necklines and V-shape hems.

Fashion marketing typically requires a bachelor's degree in marketing from an accredited school. This four-year degree may include courses on journalism, communications, advertising, public relations, multimedia and business management.

Yes a degree in just marketing gives you the option to go into various industries however, if it's fashion you're interested in a degree in fashion is pretty much the best way in as businesses will prefer people with a fashion background over anything else.

Fashion marketing involves a limited range of products such as apparels, accessories etc. whereas marketing is a wider concept and it involves a huge range of product such as FMCG products, automobile products etc. ...read more.

What's the difference between fashion marketing and fashion merchandising?

The biggest difference between fashion marketing and merchandising is scope. Fashion marketing is primarily the advertising side of fashion, while fashion merchandising entails the entire process of fashion design to fashion sales.

But forecasting isn't a single skill, so much as a constellation of different skills. Naturally, it's important to have top-notch technical expertise and the ability to model data effectively. But it's also about having commercial acumen and being able to communicate effectively with others across the organisation.

What Is Forecasting? Forecasting is a technique that uses historical data as inputs to make informed estimates that are predictive in determining the direction of future trends. Businesses utilize forecasting to determine how to allocate their budgets or plan for anticipated expenses for an upcoming period of time.

Financial forecasting is the process by which a company thinks about and prepares for the future. Forecasting involves determining the expectations of future results. On the other hand, financial modeling is the act of taking a forecast's assumptions and calculating the numbers using a company's financial statements.

There are three basic types—qualitative techniques, time series analysis and projection, and causal models.

What are the four types of forecasting?

Fashion forecasters can work in a variety of industry-related workplaces. Possible employers include designers, manufacturers, retailers, trade groups and trend analysis firms. The field is a relatively small one.

The process of Fashion Forecasting provides brands and fashion designers a vision of the future and what would entice the customer base so that they can plan their work and designs accordingly. It gives a direction to the brands and designers.

Chasing the market refers to entering or exiting an investment with the intention of profiting from an occurring trend that's already been pursued by other investors. Chasing the market is generally used in a negative context to refer to an investor or trader who has come into a position too late to properly benefit.

Licensing.