What is a target market fashion?
If you have your own fashion brand, likely, you will already have an idea of what type of customer you want to attract – this is called your target market. Knowing your target market will help you focus your efforts on attracting those who have a need for your product and will form the basis of your marketing strategy.
Who is the customer? Zara's target market is young, price-conscious, and highly sensitive to the latest fashion trends. They have an advantage over traditional retailers because they do not define their target by segmenting ages and lifestyles giving them a much broader market.
A target customer is an individual that's most likely to buy your product. And it's a subset of the broader target market. For example, if your target market is female athletes between the ages of 13 to 25, a target customer could be female athletes in the specific age range of 13 to 16.
The two main ways to find the target customers for your clothing brand online are through your email list, and social media. You can build your email list just by asking! Whenever someone shows interest in your clothing brand or product (in person OR online!), ask for their email address.
A target market is a group of potential customers that you identify to sell products or services to. Each group can be divided into smaller segments. Segments are typically grouped by age, location, income and lifestyle.
Therefore, Gucci's target market has primarily included celebrities, the wealthy, fashionistas, and the upper class. the target market has now been expanded to include the middle and upper middle class to make it more affordable for the middle-class women.
18 answers. No age required! h & m's clothing serves all ages and genders. There's no age !
If you have your own fashion brand, likely, you will already have an idea of what type of customer you want to attract – this is called your target market. Knowing your target market will help you focus your efforts on attracting those who have a need for your product and will form the basis of your marketing strategy.
- Behavioral Segmentation.
- Psychographic Segmentation.
- Demographic Segmentation.
- Geographic Segmentation.
- Firmographic Segmentation.
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.
Who is your target market in beauty products?
Unlike in the majority of consumer packaged goods categories, where women 35 to 54 years old are the core target market, millennial women not only are the heaviest buyers in the cosmetics category, but their habits are transforming the industry.
Target Market and Consumer Profile Prada's primary target market consists of men and women ages 18-34, but consumers of a variety of ages are attracted to the brand. The secondary target market for Prada are children.
Demographic Segmentation The Versace target consumer is a 25 to 44 year old woman.
More specifically, Louis Vuitton targets the following two segments: wealthy middle aged women from 35 to 54 years old and affluent young fashionable female adults aged 18 to 34 years old who have disposable income and are brand aspirants.
Fast fashion comprises cheaply and rapidly mass-produced clothes that aim to keep up with ever-changing fashion trends on the high street. Its business model enables consumers to buy a higher volume of clothes due to their low-cost and for demand to be fed through rapidly changing fashion lines and ranges.
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H&M.
| The H&M logo used since 1999 | |
|---|---|
| Trade name | H&M |
| Headquarters | Stockholm , Sweden |
| Number of locations | 4,801 stores (2021) |
| Area served | Worldwide |
H&M does not accept child labour. No person shall be employed at an age younger than 15 (or 14 where the national law so allows) or younger than the legal age for employment if this age is higher than 15.
Although you can approach market segmentation in many different ways, depending on how you want to slice up the pie, three of the most common types are demographic segmentation, geographic segmentation, and psychographic segmentation.
- Look at your current customer base.
- Check out your competition.
- Analyze your product/service.
- Choose specific demographics to target.
- Consider the psychographics of your target.
- Evaluate your decision.
- Additional resources.
Concentrated marketing involves targeting a very select group of customers. Niche marketing involves targeting an even more select group of consumers.
How do I choose a market?
- How many customers are in the market?
- Can these customers pay for your products or services?
- Do these customers have the need you solve?
- How many competitors are competing for your customers' business?
- How does your business compare to your competitors?
It's not uncommon for businesses to have more than one target audience or ideal customer, especially since Covid-19 witnessed many companies having to pivot and adapt their products and services to cater to a new normal.
People who are looking for safe and natural ingredients. People who have sensitive skin. People who want to avoid synthetic chemicals. People who are looking for products that are not tested on animals.
During the survey, 82 percent of responding female U.S. consumers reported using skin care products at least several times a week, while 64 percent of male respondents reported the same.
Zara's eCommerce strategy uses an automated marketing platform for sending relevant and timely emails notification to shoppers regarding everything from order status updates to back in stock notifications, and so on.
Zara's brand identity refers to the identity of the brand Zara created from Inditex group. Zara´s identity represents how Inditex group wants Zara to be seen, Zara´s differentiation from competitors and what the brand promises.
Zara's generic strategy is cost leadership. The brand holds a competitive advantage in the market by offering products similar to high-end fashion and designer brands' styles at modest prices.
Zara focuses heavily on their product, place and pricing as opposed to promotion. Zara rarely advertises any store sales or have sales promotions other than sale items unlike other retailers. It is also interesting to note that Zara never places their brand or logo on their products.
One of Shein's strategies is micro-influencer marketing. These micro-influencers (with a couple hundred to a couple thousand followers) post on Instagram, YouTube, or TikTok and get free products delivered every month. Some of them can also get up to 10 to 20% commission from Shein's referral sales.
Zara uses a mix of demographic, geographic and psycho-graphic segmentation strategies in order to serve the growing needs of the customers, It has limited stores across the globe due to which it uses selective targeting strategies to make their products available in the market.
What is H&M known for?
H&M is a leader in the "fast fashion" space, competing with Zara and Forever 21. Fast fashion relies on high volume sales of trendy and inexpensive clothing. H&M claims its mix of brick-and-mortar and online sales is a business strength.
The ad, which has been seen in stores in England and Spain, features the slogan "Love Your Curves." While it's seemingly a well-intentioned message about body-positivity, there's a problem: The two models featured alongside the phrase are straight-size, and thus, the curves that Zara is asking customers to love aren't ...
Zara's success is based on its ability to adapt quickly. Unlike many clothing brands, whose designs are stagnant for the season, Zara is constantly assessing and reacting to the environment in a matter of weeks. The brand designs new styles and pushes them into stores while the trend is still at its peak.
Zara's strategy is to offer a higher number of available products than its competitors. While most clothing retailers manufacture and offer to the public for sale 2,000 to 4,000 different articles of clothing, Zara's production has been markedly higher, at over 10,000 pieces produced per year.
Zara has slightly better quality than H&M. Both brands offer trendy and fashion-forward clothes. Zara tends to be more professional, while H&M is more casual. H&M has a large selection and variety of clothes.
In fact, Zara is known as the original fast fashion brand. The term “fast fashion” was coined by the New York Times in the 1990s to describe the way Zara could take a garment from design to stores in under 15 days.
Unrelenting focus on the customer
They prioritize customer needs and insights. The staff and employees are trained to provide the best customer service possible. The brand uses cutting-edge systems to track the location of garments instantly and makes those most in demand rapidly available to customers.
// The retail group's profits more than doubled in 2021 as sales recovered to near pre-pandemic levels. Zara owner Inditex will hike prices across its brands as it grapples with rising cost inflation. The price rises have been introduced for its spring/summer collection.
H&M Price/Pricing Strategy:
H&M offers high quality clothes at a premium price. The major competitors of H&M are GAP and Zara. As compared to both of these brands, H&M products are prices relatively lower as a part of it marketing mix pricing strategy.
Leaked documents show how much Ted Baker, Sephora, Zara and MAC pay their Instagram influencers. Ted Baker, Abercrombie & Fitch, Ray-Ban and Sephora are paying Instagram influencers 15 per cent commission on sales made through the app, according to leaked data.
