What is Barbie's target market age?
Years ago, girls as old as 12 played with Barbie and the doll's friends, cars, homes and other accessories. But as 12-year-olds grew more sophisticated, the dolls quickly moved down the age range, settling to today's target Barbie audience of 3- to 5-year-olds.
Barbie has also lost some of her cultural relevance due to generational politics. The millennial parents (ages 23 to 38) of Barbie's target audience are, overall, more politically liberal than the generations that preceded them.
Barbie has also updated its outreach to girls - the brand's core consumer is girls aged five and eight. She has a television show on Netflix and more than 8 million subscribers to her YouTube channel, which has episodes ranging from makeup tutorials to analysis of girls' reflexive apologies.
Barbie was born on March 9, 1959 making her 59-years-old today.
Best known as Barbie, Barbara Millicent Roberts turns 62 years old on March 9.
10 Barbie Dolls Even Adults Would LOVE To Play With - YouTube
Mattel's three largest customers are Walmart, Toys “R” Us, and Target, which accounted for approximately 37% of worldwide consolidated net sales in 2015. Mattel's largest market is North America, which accounts for the majority of the Company's business.
She is "curvy" Barbie, actually. But "curvy" is code for fat, though Mattel is too polite to say so. Mattel has added three new body types to its Barbie Fashionistas line: tall, curvy and petite (code for short!). And yes, the original Barbie is still available, in all her long-legged, tiny-waisted, big-busted glory.
She is a toy. A doll. Yet she has grown into a phenomenon. An iconic figure, recognized by millions of children and adults worldwide, she has remained a popular choice for more than six decades – a somewhat unprecedented feat for a doll in the toy industry.
The Barbie promotions are done through TV advertisem*nts, newspapers and through their website. Barbie has been rebranded by Mattel. It is promoted in a way in which encourages girls to be who they want to be and hence the Barbie dolls come as pilots, teachers, skateboarders etc.
What is the black Barbie's name?
Many consider Christie to be the first “Black Barbie.” Christie was part of a series of talking dolls. By pulling a string on her back, the doll said things like, “Hi! I'm Christie!” and “Let's go shopping with Barbie.” Christie's hair was black. (The Christie doll pictured has red hair because it has faded over time.)
Barbie's full name is Barbara Millicent Roberts. Barbie was named after Ruth Handler's daughter, Barbara, and Ken after her son, Kenneth. She is from (fictional) Willows, Wisconsin, where she attended high school.
Barbie broke up with Ken on Valentine's Day in 2004. To impress Barbie, Ken got a makeover from stylist Phillip Bloch in 2006.
Sales of Barbie dolls declined sharply from 2014 to 2016. In 2020, Mattel sold $1.35 billion worth of Barbie dolls and accessories and this was their best sales growth in two decades. This is an increase from the $950 million the brand sold during 2017.
Midge Hadley is a fictional doll character in the Barbie line of toys by Mattel that was first released in 1963. Midge was created at the same time as Skipper. She was marketed as Barbie's best friend.
Whether it's with elaborate coloring books, complicated board games, or $600 He-Man playsets stealthily peddled by Satan himself, we're seeing more and more so-called “children's products” being marketed towards adults.
Released in 1959, the first-ever Barbie doll features golden hair, a black and white bathing suit and blue eyeshadow. While this rare Barbie has an estimated worth of $8,000, a mint condition doll sold at auction for $27,450.
“The real reason people collect toys is, even as adults, they give us something to remember about the past,” says Kayoko Takahashi, owner of Spiral Toys in Japan. “I think collecting toys nourishes your heart.”
Most people credit the Mattel Toy Company as the originator of slime when it introduced ready-made slime sold in a tiny plastic “trash can” in the winter of 1976.
Who owns LOL dolls?
(short for Micro-Games America Entertainment; sometimes referred to as MGA) is a manufacturer of children's toys and entertainment products founded in 1979. Its products include, Bratz, L.O.L. Surprise!, Num Noms and Rainbow High. MGA also owns Little Tikes.
MGA Entertainment, the toy company that owns the Bratz and L.O.L. Surprise! dolls, really wants to buy Barbie maker Mattel. MGA, which first approached Mattel about a deal in April 2015 and did so again last year, made another offer in May that Mattel rejected.
Making her debut in 1980, Black Barbie became the first ever black fashion doll to actually have the name Barbie, sparking a new era of possibility for girls everywhere.
While not emaciated-looking like the original Barbie, she's still quite thin, likely a US size 4 or 6. The “tall” Barbie has longer legs and is as thin (if not thinner) than the original. The “petite” version of Barbie is shorter, but still thin, with an hourglass shape.
✓ If Barbie were an actual women, she would be 5'9” tall, have a 39” bust, an 18” waist, 33” hips and a size 3 shoe! ✓ Barbie calls this a “full figure” and likes her weight at 110 lbs.
I got my first doll Molly and took her everywhere, literally! I loved everything about American Girl and played with Molly every chance I got. But as I grew up and hit twelve years old, I got the "too-old-for-dolls" blues. American Girl has the age range of 8-12, so I was scared that my days of AG were ending.
"The dolls are not poisonous -- it's not like rat poison," she tells WebMD, "but it is something that can build up in the body and have future effects. The effects are known, but the quantities that can produce an effect are not known," she says. "It's best to be cautious."
Sales of the brand's iconic Barbie doll, the one-time Queen Bee of the girl-toy market, have fallen for the fourth quarter in a row, and analysts believe that Mattel's other toys, like American Girl and Monster High dolls — edgy, part-human, part-monster teen anti-Barbies — have contributed to the great Barbie decline, ...
Mattel Promotion & Advertising Strategy:
As Mattel has always focused on their brand value so they keep on doing aggressive marketing in order to reach out more audience. They followed both traditional and digital approach through TV advertisem*nt, magazines, newspaper and through different social media sites.
Designed by famous doll designer Ruth Handler, and originally given the name Barbara Millicent Roberts, Mattel has used the idea to aspire kids of all ages to be any of the things they want in life, with her famous catchphrase, "you can be anything."
Is Barbie a positive role model?
Barbie has undoubtedly earned the title of being a timeless role model. She has shown children that they can do it all and be anything from an astronaut or a veterinarian while remaining feminine.
She chose not to have children
Mattel purposely never gave Barbie children, so that girls could be creative and make her anything they wanted. There are Barbie dolls that come with babies, but we're not sure who the parents are. Barbie has younger sisters, but she and Ken never tied the knot.
'Barbie' also has three sisters, 'Skipper', 'Chelsea' and 'Stacie'. 'Chelsea' debuted sometime between 2010 and 2011. She was previously known as 'Kelly', the youngest of the 'Roberts' sisters during the mid-90s.
Before Stacie and Chelsea were introduced, Barbie and Skipper had a younger brother – and his name was Todd. His character doll was available in the market from 1965 to 1971. The name Todd would appear again along the Barbie toy line but not anymore as her brother.
This dollhouse wasn't the typical pink, plastic dream house made by Mattel, but a more traditional looking house that was "Barbie-sized." Among the rooms was a nursery for a Barbie baby, which posed a problem: Barbie is technically not married and, technically, she can never have a baby.
Over the years, her siblings for sale have included: Skipper, Stacie, Chelsea, Krissy, Kelly, Tutti, and Todd.
Barbie and Ken get Married - Doll Stories - Titi Toys - YouTube
Though, it has since been confirmed that Barbie doesn't have a girlfriend, but she's a LGBTQ+ ally. Mattel modeled the other doll after fashion designer Aimee Song who created “love wins” shirts and was fundraising for Trevor Project's efforts to help LGBTQ+ youth in 2017, as Yahoo! clarified.
Nicki Minaj on Twitter: "Barbie's phone number. Per nictionary barbie's phone number is 718-sit-urassdown" / Twitter.
#1 and #2 Vintage Barbie Ponytail Dolls
The first had copper tubes in her legs with holes in her feet to fit the stand, while the second did not feature tubes or holes, but had a wire stand instead.
Is Chelsea Barbie's sister or daughter?
Chelsea/Kelly Roberts (1995–2010 as Kelly, 2011–present as Chelsea): Barbie's youngest sister, approximately 6 years old later 7. Chelsea loves the colour pink, followed from her older sister Barbie.
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12 Careers That, I'm Sorry, Barbie Would Be Terrible At
- Dentist. Source: Mattell. ...
- Lifeguard. Source: Mattell. ...
- Teacher. Source: Mattel. ...
- Doctor. ...
- Olympic Figure Skater. ...
- Rapper. ...
- Pizza Chef. ...
- Astronaut.
Barbie and Ken were named after siblings. Ken was named for the Handlers' son Kenneth — meaning Barbie and Ken, one of the most famous fictional couples in the world, were actually inspired by a brother and sister. Barbie and Ken have actually broken up before.
- #TOP 1 Best Doll. Barbie Dreamtopia Rainbow Magic Mermaid Doll. ...
- #TOP 2. ...
- #TOP 3. ...
- Barbie Fantasy Hair Doll. ...
- Barbie Dreamtopia Twinkle Lights Mermaid Doll. ...
- Barbie Fashionistas Doll, Long Wavy Brunette Hair. ...
- Barbie Extra Doll #3 in Pink Fluffy Coat. ...
- Barbie Pediatrician Playset, Brunette Doll.
2020 was a big year for Barbie. Mattel, the company that owns Barbie, generated nearly 1.5 billion dollars in revenue from the iconic doll. But just five years ago, Barbie was a brand in crisis. Sales were in a freefall: between 2011 and 2015, Barbie sales dropped by a third.
In fact, there are well-documented negative body image effects related to exposure to Barbie, including reduced body esteem and body satisfaction, higher body size discrepancy, thin-ideal internalization and desire for thinness, and restrictive eating behavior [9–12].
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Product information.
| Product Dimensions | 2.99 x 8.5 x 12.76 inches |
|---|---|
| Best Sellers Rank | #434,825 in Toys & Games (See Top 100 in Toys & Games) #8,538 in Dolls |
Raquelle is a major character and the main antagonist in Barbie: Life in the Dreamhouse. She resides in The Raquelle Mansion. She is also Barbie's frenemy.
Kelly Roberts is the younger sister of Barbie, Skipper and Stacie and the older sister of Krissy. Kelly was introduced in 1995 and retired in 2010.
The doll was a symbol of the damaging body expectations that girls face in society and the brand was widely criticised for its heteronormativity and lack of diversity. To change perceptions, Mattel launched a series of campaigns that focused on empowerment and inclusivity, including changing Barbie's body shape.
What is Barbie's personality?
Personality… optimistic, kind, and friendly. For all her beauty and talent, Barbie is shockingly down-to-earth. She considers everyone her friend, and if there's one thing Barbie is about, it's making sure her friends are happy.
On March 9, 1959, the first Barbie doll goes on display at the American Toy Fair in New York City. Eleven inches tall, with a waterfall of blond hair, Barbie was the first mass-produced toy doll in the United States with adult features. The woman behind Barbie was Ruth Handler, who co-founded Mattel, Inc.
Barbie is an 11-inch- (29-cm-) tall plastic doll with the figure of an adult woman that was originally modeled on the German Bild Lilli doll (produced from 1955 to 1964), a risqué gag gift for men. The Barbie target demographic is young children. Barbie's full name is Barbara Millicent Roberts.
"Colored Francie" made her debut in 1967, and she is sometimes described as the first African-American Barbie doll.
She's got a favorite color.
Barbie Pink.
| Barbara "Barbie" Millicent Roberts | |
|---|---|
| Species | Human-Sized Doll |
| Gender | Female |
| Occupation | Current owner of The Barbie Boutique, race car driver, presidential nominee, astronaut, doctor, pilot, flight attendant, and at least 135 others. |
| Color | Pink |
Barbie is definitely too skinny to be a good role model for anyone. Looks Could Kill Barbie is definitely too skinny to be a good role model for anyone. Many may think that Barbie, six feet tall, 100 pounds and measurements 39-19-33 is a beautiful and perfect model of how every woman should be.
