What is going on with Morphe?
Makeup brand Morphe is being called out by consumers and influencers for staying silent following a video from YouTube beauty guru James Charles, in which he addressed accusations that he's had sexual interactions with underage fans over Snapchat.
Makeup brand Morphe may be facing a boycott over its continued association with James Charles, who has been accused by more than 15 men and boys of sexual harassment and sexting minors. He released a video addressing some of the allegations on April 1 and said "these conversations should have never happened."
Morphe and James Charles Part Ways Following Sexual Misconduct Allegations. Both parties have put a stop to their partnership. Beauty brand Morphe and influencer James Charles have cut ties in the wake of sexual misconduct allegations against James.
The cosmetic company dropped the beauty YouTuber after recent grooming allegations. James Charles has cut ties with “long-term partner” Morphe over recent allegations of grooming. “I've loved every moment working together, and am beyond grateful for what we've created together,” he said in an April 16 statement.
Morphe, a long-term makeup distributor for Jeffree Star and many other beauty influencers, has decided to drop Star after recent controversies including many accusing the beauty YouTuber of using racist and offensive language in addition to staging drama.
But last year Morphe's business relationship with Mr. Charles ended after accusations emerged that the influencer had sent sexual messages to underage boys, the latest in a series of controversies for Morphe and its parent company, Forma Brands.
Makeup retailer Morphe has parted with YouTuber Jeffree Star, after weeks of public acrimony in the YouTube beauty community. Star has been accused of using racist and offensive language, as well as manipulating other creators and people close to him.
While he has been trailblazing in his career, famously becoming CoverGirl's first male ambassador, Charles has also been plagued by scandal for years. In early 2021, he was accused by more than a dozen minors of sending them sexually explicit text messages.
“In light of the recent allegations against James Charles, Morphe and James have agreed to end our business relationship and wind down sales of the Morphe x James Charles product offering,” Morphe said in a statement on Twitter.
Does Morphe still work with James?
James Charles is the latest influencer to be axed by Morphe. After weeks of pressure from the internet to end their relationship with James Charles, cosmetics giant Morphe announced they have officially cut ties with the influencer.
Shop Morphe x James Charles Makeup | Morphe AU.
Makeup brand Morphe has removed all of Shane Dawson's collection from its website. The collection, including the Conspiracy palette, Mini Controversy palette, and various lipsticks and lip glosses, which he made in collaboration with Jeffree Star, now do not show up if you search for Dawson's name.
Laura Lee, for example, lost deals with Ulta and other brands as a result of her 2018 racist tweet scandal. According to DeBroff, “When an influencer crosses the line to offensive, as Star has with racially insensitive content, a socially responsible brand will make the decision to cut ties.”
UPDATE 7/14/2020: On July 14, Ulta set all Jeffree Star x Morphe collaboration products on sale, with remaining products all set to 50 percent off. Its is unclear whether or not the reduction in price is in direct response to Morphe severing commercial ties with Jeffree Star Cosmetics.
'Inherently Dangerous' Morphe Makeup Contains Color Additives Unapproved for Use Around Eyes, Class Action Alleges. A proposed class action claims that makeup company Morphe LLC has failed to warn consumers that some of its cosmetic products are not safe for use near the eyes as intended.
The majority of complaints were regarding strange fuzzy white hairs protruding from the lipsticks (via Teen Vogue), while others noticed air bubbles, holes, and even more disturbing, fragments of plastic and metal. Two weeks after the launch, Jaclyn Hill uploaded her first apology video of sorts (via YouTube).
Morphe comes across as a really dodgy brand that really doesn't care about the quality of their products as long as they can make a quick buck. They use influencers to raise the prices significantly to obviously pay the beauty guru a nice sum but the quality either remains the same or gets worse.
Jeffree Star and Shane Dawson have officially reunited at his latest launch party and it's a real blast from the past.
Jeffree Star loses over 100,000 YouTube subs amid apology backlash. YouTube beauty star Jeffree Star has lost over 100,000 subscribers in the aftermath of his clash with James Charles, amid ongoing backlash for his Black Lives Matter comments in his apology video.
What James Charles say?
All the fans of James Charles must be aware of some of his catchphrases like 'Sister Spooked, 'Hi Sisters,' 'Good and Fresh,' 'Hey Kitty Girls,' 'Spill The Tea, Sis,' and some more such phrases which are quite popular.
Morphe produces in China to cut costs, instead of creating jobs in the U.S. They've relied heavily on influencers to build brand recognition, who are happy to share their affiliate codes.
Morphe cosmetics is an example of a brand that launched itself through the influencer platform. Founded on the principle of “a beauty brand created for the creators”, Morphe has seen great success with its social media marketing with their key success being their audience engagement.
The private equity firm is said to have taken a 60 percent stake in the beauty business at a $2.2 billion valuation, industry sources said. Morphe is said to be on track to do nearly $500 million in net sales for 2019, with about $130 million in earnings before interest, taxes, depreciation and amortization.
Official Policy on Their Website
Morphe is cruelty-free. We do not test our products or any of our ingredients on animals. Plus, all of the following products are completely vegan.”
Since he began posting on the platform in 2015, his videos have been viewed 3.4 billion times. Forbes estimates Charles earns nearly $5 million each year from the advertisem*nts that YouTube serves on these videos.
Shane Dawson, Jeffree Star Makeup Collab Earns $54 Million in MIV.
Speaking in the second installment of Dawson's second docuseries with Star, the makeup mogul — who has previously said that his eponymous cosmetics company clocks $150 million in annual revenues — revealed that he took home roughly $20.8 million in earnings from his most successful launch to date, the Blood Sugar ...
In July 2020, Jeffree Star Cosmetics lost its partnership with Morphe. The split came after several other beauty influencers cut ties with Morphe, with some stating overtly and some implicitly that they were doing so in response to allegations of racism made about Star.
The YouTube star has been accused of using racist and offensive language. Morphe has announced it has cut ties with Jeffree Star, founder of Jeffree Star Cometics.
Is Jeffree Star Cosmetics going under?
Star's cosmetics company is now being sold in TJ Maxx, a bargain retail chain known for reselling outdated and undersold luxury makeup. Star previously mocked his former best friend Kat Von D for having her products sold in TJ Maxx stores, tweeting "KVD will be a TJ MAXXX exclusive in 2019 I heard!!" in December 2018.
'Inherently Dangerous' Morphe Makeup Contains Color Additives Unapproved for Use Around Eyes, Class Action Alleges. A proposed class action claims that makeup company Morphe LLC has failed to warn consumers that some of its cosmetic products are not safe for use near the eyes as intended.
The new James Charles x Morphe Mini Collection has many fans up in arms now, calling it a “blatant money grab” and “scam” because the palette contains the exact same 39 shades, but in smaller packaging that now contains a mirror. Some criticized the lack of creativity, expecting a brand new palette.
Morphe comes across as a really dodgy brand that really doesn't care about the quality of their products as long as they can make a quick buck. They use influencers to raise the prices significantly to obviously pay the beauty guru a nice sum but the quality either remains the same or gets worse.
STUDENT DOCTOR BREAKS DOWN MORPHE EYESHADOW ... - YouTube
The ingredient list for the Morphe 35W palette should tell you why it's cheap: Talc, Mica, Mineral Oil, Kaolin, Titanium Dioxide, Magnesium Stearate, Isopropyl Palmitate, Lanolin, Methylparaben, Propylparaben.
The counterfeit James Charles x Morphe palettes are especially toxic. Since the palette is in such high demand, third-party Fakeup producers cut even more corners than usual to keep up.
James Charles X Morphe Brush Set - Still Worth It? - YouTube
James' new mini palette has exactly the same 39 shades as his original James Charles X Morphe palette. However, the new version is much smaller, a little bit cheaper and includes a mirror. The collection also includes a 13-piece mini brush set, a shrunken version of his original set of brushes.
Is Morphe considered high end?
The newest kind of makeup has actually been a mixture of high-end cheap makeup. Companies like Color Pop and Morphe, which are online, sell affordable good quality makeup. Ulta is known for having one side be high-end makeup and the other be drugstore makeup.
The private equity firm is said to have taken a 60 percent stake in the beauty business at a $2.2 billion valuation, industry sources said. Morphe is said to be on track to do nearly $500 million in net sales for 2019, with about $130 million in earnings before interest, taxes, depreciation and amortization.
(Reuters) - Private equity firm General Atlantic is nearing a deal to acquire a majority stake in Morphe LLC that will value the maker of makeup brushes and eyeshadow palettes at more than $2 billion, including debt, people familiar with the matter said.
Morphe eyeshadow palettes are a game-changer when it comes to high-quality, creamy shadows that give you the most bang for your buck. Pick from warm or cool-toned palettes that have as many as 35 shades.
Is Morphe Paraben-Free? Morphe doesn't give any information on paraben-free products. It appears that they do have some but to be sure, read the label before picking any up. Parabens are preservatives to give the product a longer shelf life and are usually anything -paraben in the ingredients.
“100% vegan*. Morphe is cruelty-free. We do not test our products or any of our ingredients on animals. Plus, all of the following products are completely vegan.”
