What is Sephora's market share?
In February 2019, Sephora had the second highest market share for the Skincare terms examined at 7.70%. Two years later, in February 2021, Sephora's market share declined to 4.74% and the company dropped to 5th overall in Skincare market share.
As of 2021, the French cosmetics company L'Oréal was the leading beauty manufacturer in the world, generating revenues of about 34 billion U.S. dollars that year. The company owns the leading personal care brand worldwide, L'Oréal Paris, valued at 29.5 billion U.S. dollars in 2020.
SEPHORA competitors include MAC Cosmetics, Urban Decay Cosmetics, Nordstrom, Ulta Beauty and Macy's.
Bathandbodyworks.com is the online shop with the highest eCommerce net sales that is selling products in the Beauty e-commerce market in the U.S., with a revenue of US$1,929 million in 2020 generated in the U.S., followed by Sephora.com with US$1,770 million. Third place is taken by Ulta.com with US$1,761 million.
Today, there are more than 500 stores across the Americas. Like Ulta, Sephora offers more than 25,000 products, but across a pared-down selection of 340 brands. Sephora has supported over 200,000 women and girls with product donations through partnership with Project Glimmer.
L'Oréal remains the world's largest cosmetics company, followed by Unilever, and P&G. Cosmetics Technology lists the top ten cosmetics companies, based on revenues in 2020.
L'Oréal tops the list, followed by Estée Lauder, Gillette, Nivea and Guerlain, which make up the top five. They are followed by Clinique, Dove, Pantene, Lancôme and Garnier - rounding out the top ten.
Sephora understands that its target demographic are young millennials who are incredibly tech-savvy, not specifically loyal to any one brand, and constantly on the lookout for the next beauty item that's all the rage.
Sephora's competitive advantage in the prestige beauty space stems from integrated business and operating models that support the company's broader objective to enhance the customer experience at every touchpoint.
Weaknesses in the SWOT analysis of Sephora
Some of the key weaknesses of Sephora are: Expensive: Sephora is a player in the beauty industry which is highly fragmented. Thus the number of players and the range of pricing vary significantly. Sephora is a player in the luxury segment and thus are exorbitantly priced.
What is the largest beauty retailer in the US?
Ulta Beauty, Inc. is the largest beauty retailer in the United States selling both mass and prestige cosmetics, fragrances, skin care and hair care products, in addition to offering salon services. With over 25,000 products available at more than 1,250 stores and at ulta.com, the possibilities are beautiful.
By the Numbers. Overall, the two beauty brands are powerhouses in themselves, both online and off. Their 2020 ecommerce businesses were near dollar-for-dollar matches, with Sephora.com generating $1.77B and Ulta.com doing $1.76B. Bathandbodyworks.com beat them both with $1.92B in sales.
Sephora spends tens of millions each year on eCommerce and it shows with nearly 40% of Sephora's sales coming from eCommerce before the COVID-19 pandemic hit. From innovative digital shopping tools to social commerce here are five elements of Sephora's eCommerce strategy you should look out for.
Much of Sephora's success is due its digital customer experience, which is interactive, multipurpose, and totally on-point.
When it comes to product pricing, Ulta's high-end brands are just as pricey as the same products at Sephora. However, budget-minded shoppers may appreciate Ulta's coupons – and its selection of less expensive drugstore beauty staples.
One great place to shop for cruelty-free and vegan makeup is Sephora. The chain is found in malls across the country, and it carries many brands named on PETA's list of cruelty-free companies, Beauty Without Bunnies. In fact, two-thirds of brands sold at Sephora have been certified cruelty-free by PETA.
Our market
In 2020, the beauty products industry totaled approximately $92 billion and included cosmetics, haircare, fragrance, bath and body, skincare, salon styling tools, and other toiletries. We estimate that Ulta Beauty had only a 7% share of the $92 billion beauty product industry.
In the United States alone, the beauty services sector employs over 670,000 people, and its job growth outlook is “faster than average” according to BLS data at a rate of 13% (2016-2026). According to a study, it was worth $532.43 billion in 2017 and is expected to reach a market value of $805.61 billion by 2023.
TABS Analytics' second annual U.S. Cosmetics Study found that millennial women (ages 18 to 34) are the heaviest buyers of beauty products in the $13 billion cosmetics market (market size excludes skin care and hair care products).
Global leading beauty consuming countries 2018
In 2018, United States was the leading consumer of beauty products worldwide based on value. The consumption value of beauty products in the U.S. amounted to about 89.71 billion U.S. dollars in that year.
Who makes more money Ulta or Sephora?
By the Numbers. Overall, the two beauty brands are powerhouses in themselves, both online and off. Their 2020 ecommerce businesses were near dollar-for-dollar matches, with Sephora.com generating $1.77B and Ulta.com doing $1.76B. Bathandbodyworks.com beat them both with $1.92B in sales.
Ulta Beauty, Inc. is the largest beauty retailer in the United States selling both mass and prestige cosmetics, fragrances, skin care and hair care products, in addition to offering salon services.
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Sephora.
| Type | Subsidiary |
|---|---|
| Revenue | Over US$10 billion (2019) (estimated) |
| Parent | LVMH |
| Website | www.sephora.com |
