What skills do you need to be a fashion marketer? (2024)

What skills do you need to be a fashion marketer?

Fashion marketing typically requires a bachelor's degree in marketing from an accredited school. This four-year degree may include courses on journalism, communications, advertising, public relations, multimedia and business management.

The salaries of Fashion Marketings in the US range from $10,831 to $284,514 , with a median salary of $51,968 . The middle 57% of Fashion Marketings makes between $51,968 and $129,344, with the top 86% making $284,514.

Fashion Marketing and Fashion Merchandising Salary

For those in possession of a Fashion marketing and Management degree, the average salary was $52,650 in 2020. This is a global figure covering all the job roles and experience level in the industry.

Working in the fashion marketing industry can be challenging, but if you have an eye for detail, passion for fashion, and can balance your creative and business side, it can be highly satisfying.

If you are more interested in marketing or branding of fashion products, rather than designing them, fashion marketing may be a good career option. And if you like interacting with people, analyzing new fashion trends, predicting the possible trends and establishing style statements – fashion marketing is for you.

Math plays an important role in calculating the profit. Math is used to calculate the amount needed to spend for fabric, hangers, thread and various other items needed in the fashion industry. In addition, calculations also are made to determine production costs to make the clothing.

What are the hard skills?

Hard skills are teachable and measurable abilities, such as writing, reading, math or ability to use computer programs. By contrast, soft skills are the traits that make you a good employee, such as etiquette, communication and listening, getting along with other people.

Most companies require a minimum of a bachelor's degree to secure a fashion market director position. Desirable degrees for this field include marketing, business administration, management and fashion merchandising. A professional with extensive work experience in retail or the fashion industry may also be considered.

Fashion marketing directors handle marketing campaigns for various facets of the fashion industry. They may research potential consumer markets for different pieces of clothing, accessories or styles.

At the manufacturing level, fashion merchandising involves forecasting the popularity of clothing shapes and colors, estimating sizes and quantities needed, and determining the optimum price for selling the clothing to retailers.