What is Gen Z's favorite social media?
BeReal is Gen Z's new favorite social media app. Here's how it works : NPR. BeReal is Gen Z's new favorite social media app.
| Characteristic | Male | Female |
|---|---|---|
| 69% | 79% | |
| Snapchat | 53% | 64% |
| 50% | 42% | |
| Twitch | 43% | 12% |
Consumption frequency of news from social media in the U.S. 2022, by generation. A 2022 survey found that younger consumers were most likely to use social media as a news source, with 50 percent of Gen Z and 44 percent of millennials reporting daily usage.
Snapchat, TikTok, and Instagram will be the most popular social networks among Gen Z this year, but their user bases are growing at different rates. TikTok, which burst on the US scene in 2018, already has more Gen Z users than Instagram and is closing the gap with Snapchat.
Key Gen Z Social Media Usage Statistics 2022
62% of Generation Z social media users claim to use Instagram daily. 60% of Gen Z says that YouTube is their preferred platform.
Social Media Persona Statistics
20- In comparison to 38% of Gen X who use Instagram, 67% of Gen Z and 57% of Millennials use the platform. 21- 19% of Facebook users are male users between 25 and 34 years of age. 22- Another large user base of Facebook is made up of male users in the 18-24 years age bracket.
The social networks with the most monthly Gen Z users are Snapchat (42.0 million), TikTok (37.3 million), and Instagram (33.3 million). These remain the most popular among Gen Z over the next four years, according to our estimates.
- Facebook: 75% in 2021 / 76% in 2020.
- YouTube: 72% in 2021 / 71% in 2020.
- Instagram: 58% in 2021 / 59% in 2020.
- Facebook Messenger: 62% in 2021 / 59% en 2020.
- Snapchat : 41% en 2021 / 42% in 2020.
- Twitter: 29% in 2021 / 36% in 2020.
- TikTok: 42% in 2021 / 30% in 2020.
Gen Z is a major consumer of all types of internet-based streaming media, with audio making up a growing piece of the pie. YouTube remains the dominant platform in terms of daily reach, with 84% of adult Gen Z users saying they visit the platform at least once per day.
In 2019, more baby boomers are using Facebook weekly than Generation Xers, millennials, and Generation Zers. Younger generations such as Generation Zers and millennials are more drawn to visually-driven platforms such as Instagram and Snapchat.
What app do Gen Z use most?
- BeReal.
- Snack.
- Bloom.
- Chill Pill.
The social networks with the most monthly Gen Z users are Snapchat (42.0 million), TikTok (37.3 million), and Instagram (33.3 million). These remain the most popular among Gen Z over the next four years, according to our estimates.
Gen Zs Appreciate Digital Privacy
Gen-Zs prefer anonymous platforms that allow users to control the specific audiences who see their content. They completely believe that their behavior and appearance on social media can impact their future, including their jobs, dating prospects, and even credit scores.
As of 2020, Snapchat was the most popular social media platform among Gen Z and Millennials in the United States to connect to others. TikTok and Youtube ranked second and third, with respective shares of 91 percent and 87 percent of respondents using these social networks to connect to others.
