When did JCPenney partner with Sephora?
The companies have been in partnership since 2009, but reached a turning point in May 2020 after JCPenney filed a temporary restraining order on the LVMH-owned beauty retailer to prevent Sephora from leaving the enterprise.
Sephora, which has operated shop-in-shops inside JCPenney stores since 2006, delivered a blow to the department store retailer when it announced at the end of 2020 that it would team up with Kohl's on 850 "Sephora at Kohl's" shops by 2023. Sephora and JCPenney's operating agreement is scheduled to end in 2023.
Bottom line. JCPenney Beauty will appear in all 650 locations by 2023, which is the same year the retailer will conclude its partnership with Sephora. This new offering by the beleaguered chain is part of its ongoing transformation after emerging from bankruptcy late last year.
J.C. Penney's failure to hold on to in-store beauty retailer Sephora as the chain fought its way through bankruptcy last year may have a happy ending after all. Sephora parted ways with Penney in favor of pushing its store-within-a-store concept to Kohl's, leaving Penney without a major beauty presence.
“Our customer told us they wanted a broader assortment of brands at different price points, and to better meet those needs, we created JCPenney Beauty,” said the spokesperson. As Sephora locations are phased out, the retailer is remodeling its beauty spaces with an open floor plan and natural wood.
The company said 192 locations are expected to close by February and 50 more would close in its 2022 . Penney is the biggest retailer to file for bankruptcy reorganization since the pandemic. JC Penney joins a long list of retailers that are closing stores amid the coronavirus pandemic.
Sephora.com & jcp.com Accounts
Sephora.com and jcp.com are a partnership bringing JCPenney customers an enhanced shopping experience and a broader selection. However, they are separate companies bound by separate privacy policies, which is why you are required to create separate accounts.
With Sephora at Kohl's positioned prominently at the front of the store, it provided an opportunity to optimize the store space and expand categories that are most important, like active, casual and beauty. With the store transformation, Kohl's is working to create a sense of discovery every time a customer walks in.
Sephora inside JCPenney Returns
Please return your purchase to a Sephora inside JCPenney or JCPenney location.
Simon Property Group and Brookfield Asset Management, owners of JCPenney, bid $8.6 billion ($68 a share) to buy Kohl's. If the offer is accepted, the brands will continue to operate as separate stores. However, the owners would combine operations to cut overall business costs.
Why is JCPenney going out of business?
The retailer announced in May 2020 it planned to close almost 30% of its 846 stores as part of a restructuring under bankruptcy protection. Since then, 156 stores have permanently closed. A federal bankruptcy court in November approved J.C. Penney's purchase by Brookfield Asset Management Inc. and Simon Property Group.
Also back is further change, however, at least if it's true that J.C. Penney's owners — Simon Property Group and Brookfield Asset Management — have bid nearly $9 billion for rival Kohl's.
Near the end of May, JCPenney filed for Chapter 11 bankruptcy, announcing that it would permanently close about 30 percent of its stores. Since then, the retailer has already closed more than 150 locations. Now, it plans to close an additional 15 stores by the end of March 2021, USA Today reports.
A Sephora Gift Card is redeemable for purchases of merchandise at participating Sephora locations in the United States and Canada, online at Sephora.com, on the Sephora mobile app, and at Sephora inside JCPenney Stores.
And today, we're excited to share there's even more to love as we plan to add more than 250 Ulta Beauty at Target locations in 2022*, building toward 800 total.
5*Kohl's Card members can use their cards to pay for Sephora products.
Can I return Sephora products in Kohl's? Merchandise purchased at Sephora at Kohl's locations or through Kohls.com can be returned in any Kohl's store, even if that store does not have a Sephora location.
Sephora replaced JCPenney by announcing a long-term venture with rival department store Kohls in December.
With Sephora at Kohl's positioned prominently at the front of the store, it provided an opportunity to optimize the store space and expand categories that are most important, like active, casual and beauty. With the store transformation, Kohl's is working to create a sense of discovery every time a customer walks in.
Simon Property Group and Brookfield Asset Management acquired JCPenney in 2020 after the department store filed for Chapter 11 bankruptcy.
Did Sephora move to Kohl's?
About a year after its announcement that Sephora would open 850 shop-in-shops at Kohl's stores by 2023, the retailer on Tuesday announced the next 400 locations will open this year. The openings span 36 states and will raise the total number of Sephora shop-in-shops at Kohl's stores to 600 by the end of 2022.
