What is the competitive advantage of Nykaa?
Advantage/ USP of E-commerce Platform: Nykaa
They purchase directly from the brands. This helps in getting high commission over the products. They do not provide discounts themselves. The brands give discounts that do not reduce their commission.
Nykaa was running an extremely complex infrastructure setup on AWS with over 200 servers, facing challenges such as: Nykaa engaged TO THE NEW for a faster time-to-market and to drive scalability by using CI/CD to automate their delivery pipeline while also optimizing spends on Cloud.
That's because with Nykaa one can be assured of the authenticity of the product since they're sourced directly from the brand. Whereas with market places like amazon and flipkart there are a million resellers selling products so one can not figure out which products are real and which ones are fake.
Apart from traditional players like Amazon, Flipkart and Meesho that sell everything from clothes and cosmetics to groceries to items in the home category, Nykaa also competes with businesses like Purplle that work in the same domain as the company. Purplle is currently valued at over $700 million.
Cosmetics ecommerce company Purplle — which competes with Falguni Nayar's Nykaa — is now valued at over a billion dollars after its $33 million fundraise. With this, Purplle has become the 102nd unicorn in India.
The main difference in the offline retail experience and the ecommerce channel is the products that are stocked. While Nykaa.com can easily list hundreds of thousands of products, the stores get a curated selection of 40-50 brands especially chosen for the location, city and outlet.
Customer Segment
The main customers of the company are upper-middle-class society and mainly women. It also caters to the beauty and wellness needs of men. Mostly the customers of Nykaa are in the age group of 18-50 years. Modern women are targeted by the company that is required to look groomed.
Nykaa prides itself on offering a comprehensive selection of cosmetics, skincare, haircare, fragrances, bath and body, luxury and wellness products for women and men. Nykaa has offers well-curated, well-priced, 100% genuine and branded products, and it receives over 1 million orders per month from all over India.
- Increase recurring purchase frequency by continually engaging with customers purchase frequency.
- Target lookalike audiences to expand their customer pool.
- Acquire new users by studying behavior patterns.
The eCommerce beauty brand Nykaa follows an inventory business model helping the brand to offer the best quality products. Check how Nykaa's inventory business model: The online beauty retailer purchases products directly from stores and manufacturers.
Is Nykaa B2B or b2c?
Nykaa has appointed Flipkart's Head of Customer, Marketing and Digital Business, Vikas Gupta as CEO of its B2B Business. Announcing the development on its LinkedIn page, Nykaa said, “We are delighted to welcome on board, Vikas Gupta, the new CEO of our B2B business at Nykaa.
Nykaa is an Indian e-commerce company, founded by Falguni Nayar in 2012 and headquartered in Mumbai. It sells beauty, wellness and fashion products across websites, mobile apps and 100+ offline stores. In 2020, it became the first Indian unicorn startup headed by a woman.
Nykaa, which is Sanskrit for Nayaka (one in the spotlight), is a Mumbai-based retail seller of beauty, fashion and wellness products. The ecommerce startup lists products from over 1200 global brands along with its own line of products Nykaa Cosmetics and Nykaa Naturals.
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| 53% | Promoters |
|---|---|
| 19% | Passive |
| 28% | Detractors |
Myntra competitors include Amazon, HSN and Snapdeal.
Nykd by Nykaa announces Bhumi Pednekar as brand ambassador.
Purplle was founded in 2011 and is headquartered in Mumbai, Maharashtra, India.
Main competitors of Nykaa in 2022by monthly website traffic
The highest number of monthly website visits among the major competitors of Nykaa was achieved by Myntra.com with more than 64 million visits a month in June 2022. This was followed by Sephora and Mamaearth.
Myntra competitors include Amazon, HSN and Snapdeal.
Nykaa currently has a 28.6 percent market share in the Indian online beauty and personal care market, as per ICICI Securities estimates.
Who is the brand ambassador of Nykaa?
Nykd by Nykaa announces Bhumi Pednekar as brand ambassador.
