Who is Jacquemus target market?
TARGET Though the brand itself attracts women between the ages of 25-35, Jacquemus requires the attention of a broader range of people. This outcome should address millennials, particularly female, between the ages of 16-25.
Credited with bringing a freshness to Paris' fashion scene, his collections are deconstructed, surrealist and often "NSFW." Jacquemus takes archetypal French concepts like the Breton stripe and spins them on their head, working in the space between commercial and conceptual.
Simon Porte Jacquemus (born 16 January 1990) is a French fashion designer and the founder of the Jacquemus fashion label.
Simon Porte Jacquemus, the founder and designer of Jacquemus, launched his brand at 19, which is inspired by the South of France and women like his late mother and grandmother.
Simon Porte Jacquemus: Boy Wonder
Jacquemus, named after his late mother Valérie Jacquemus, quickly garnered the attention of Paris' fashion elite and at just 22 years old, he landed a spot on the official Paris Fashion Week schedule, making him one of the youngest designers ever to do so.
In terms of product range, Retviews found that Jacquemus is more focused on clothes than accessories, unlike fashion's top labels, for which handbags and footwear account for the largest share of the range, up to 75%. Jacquemus's product range is instead split roughly in half between ready-to-wear and accessories.
His late mother is his eternal inspiration
At the age of 19, Jacquemus lost his beloved mother, Valérie, to a car crash when he was in Paris studying at the prestigious École Supérieure des Arts et Techniques de la Mode.
Here's how to pronounce Jacquemus. Since it's a French last name, it's pronounced like this: JHAK-MOOSE. The brand itself made a video explaining how to pronounce Jacquemus.
Fashion Designer
In 2017, Jacquemus added a footwear brand alongside his womenswear offering, and launched menswear in 2019. The brand has been recognised by the fashion industry multiple times. In 2014, Jacquemus was a finalist in the LVMH Prize, receiving the Special Jury Prize in the LVMH Prize a year later in 2015.
Jacquemus is gaining more and more in popularity as the Lyst index of Q2 2020 shows. The brand is placed among the top luxury brands. However, it is still a small brand with €20 million in sales in 2019.
Is Jacquemus a popular brand?
Jacquemus has been one of the most popular brands in recent years. Their infamous 'Le Chiquito' bag is becoming as famous and recognizable as the Balenciaga 'City', Louis Vuitton 'Speedy', or the Mulberry 'Lily' bag.
JACQUEMUS's environment rating is 'very poor'. It uses few eco-friendly materials. There is no evidence it minimises textile waste. There is no evidence it reduces its carbon and other greenhouse gas emissions in its supply chain.
Jacquemus is a French brand and gets designed in France, itself. However, it gets produced and manufactured in Italy and Spain. The products do not get exclusively made in any one of the countries. The bag you purchase can have either a Made in Italy or a Made in Spain brand.
Jacquemus is the eponymous fashion label of Simon Porte Jacquemus. The 31-year-old designer started his brand in Paris in 2009 after his mother's untimely death. He is originally from Brame-Jean, a small town in Southern France.
Jacquemus' designs are simple, and often use natural fabrics like linen, cotton and wool.
JACQUEMUS's environment rating is 'very poor'. It uses few eco-friendly materials. There is no evidence it minimises textile waste. There is no evidence it reduces its carbon and other greenhouse gas emissions in its supply chain.
Jacquemus typically uses vegetable-tanned leather to craft their bags, including the iconic 'Le Chiquito'. It's worth considering the fact that the natural treatment on the leather means that it can be easily marked and will be sensitive to scratches, making it show signs of wear and tear.
