Who is the target audience of H&M?
The target customers of H&M are a broad group of consumers who follows fashion trends. The price points allow consumers to follow the newest trend without breaking their bank, which attracts mostly working class, middle class, and students who consider shopping as pleasure.
- Clothing and Accessories Shoppers. Consumers who are trendy and fashion-oriented who shop regularly. ...
- Luxury Shoppers. ...
- Mall Visitors. ...
- Fashion e-commerce app users. ...
- Nightlife Spots Visitors.
- H&M is the second largest global fashion brand in the world.
- Its global market segment includes women and men who want both fashion and quality at a low price.
- H&M uses a uniformed global brand so that customers can expect to have similar experiences at any H&M in the globe.
- With the use of celebrities and music,
Promotion Strategy:
H&M developed a multi-channel promotion strategy that subsumes- advertising, sales promotion and internet promotion that helped the brand to be exposed worldwide. Moreover, the company entices customers by building brand awareness by showing low prices on the products while marketing them.
18 answers. No age required! h & m's clothing serves all ages and genders. There's no age !
Zara's target market is young, price-conscious, and highly sensitive to the latest fashion trends. They do not define their target by segmenting ages and lifestyles therefore giving them a much broader market and an advantage over traditional retailers.
Simply put, your target audience is the specific group of customers you want to reach with your marketing strategy. Defining your target audience from the start is foundational for building a successful fashion business.
Your target audience might be a board market, or a niche one. For example, if you sell shoes you might focus on a wider market, as everyone wears shoes, regardless of age, gender, and interests.
Target audiences are formed from different groups, for example: adults, teens, children, mid-teens, preschoolers, men, or women. To market to any given audience effectively, it is essential to become familiar with your target market; their habits, behaviors, likes, and dislikes.
H&M uses Celebrities, press and Bloggers to carry out the advertising message. Social Media, Video and print to make its products and services known to its customers.
How does H&M communicate with customers?
External and Internal Communication
H&M conveys all the newly made products to the customers by the medium of Newspapers, Magazines, and Websites etc. H&M don't have any industries but it works with 800 suppliers and around 2700 production units.
The H&M group works to make fashion and design accessible to the many, so it is commercially vital to have a sustainable supply of materials and stable sourcing markets where people work and live in good conditions. The H&M group's operations are to contribute to Agenda 2030 – the UN's Sustainable Development Goals.
To make everyone look and feel good.
Business Model Patterns:
How they do it: H&M's products are exclusively distributed through its chain of retail stores, catalogues and online store. This allows the company to have full control over their value chain and profit from earning the full retail margin.
Key Differences
Each H&M brand has its own price range and visual concept; for instance, Collection of Style (COS) is sold at a higher average price than H&M's principal basket of products and focuses on the European markets.
| Region | Stores (31 May 2022) |
|---|---|
| Eastern Europe | 654 |
| Southern Europe | 633 |
| North & South America | 734 |
| Asia, Oceania & Africa | 1,177 |
To make everyone look and feel good.
Product Marketing Strategy of Forever 21
Its main target for clothing products is adults, kids, and toddlers.
Fast fashion comprises cheaply and rapidly mass-produced clothes that aim to keep up with ever-changing fashion trends on the high street. Its business model enables consumers to buy a higher volume of clothes due to their low-cost and for demand to be fed through rapidly changing fashion lines and ranges.
