Now that you’ve read the mindset section above, it’s time to copy some influencer outreach email templates.
Remember:
- Adapt these sample templates based on your advertising campaign’s details, creators’ profiles, deliverables, and influencer marketing budget.
- If your sign-up or response rate is below your expectations, change your pitch to make it more appealing to potential influencers.
- A shorter, clearer pitch, around 75-100 words, is better.
1. General Collaboration Email Template
Hi {{first:there}},
My name is [Name], and I’m reaching out to you on behalf of [Brand Name].
We’re looking for some awesome creators to collaborate with on a paid project, and we think your content is perfect for it!
All we need is [X deliverables] posted on [social channels], and we’re good to go.
If you’re interested, just hit reply and I’ll send you our casting form.
Can’t wait to hear back from you and hopefully work together!
Cheers,
[Name]
2. Brand Ambassador Email Template
Dear [Name],
I’m [Your Name], [Position] of [Brand Name]. We’re looking for enthusiastic creators to become ambassadors for our company.
I recently saw your work on social media and think you would be a great fit for our brand because [reasons why]. Your help would be essential to spread the word about our brand/product.
If you’re interested, reply to this email, and I’ll give you more details.
Looking forward to hearing from you!
Best,
[Your Name]
3. Giveaway Collaboration Email Template
Dear [Name],
I’m [Your Name], [Position] of [Brand Name]. I saw your work on social media and think you would be an ideal partner for our upcoming giveaway.
Our collaboration will surely create a unique experience that both our audiences will love! And you can [explain the benefit for your content creators].
Send me a quick reply, and I’ll give you all the necessary details.
Cheers,
[Your Name]
4. Product Review Request Email Template
Dear [Name],
I’m [Your Name], [Position] of [Brand Name]. I saw you’re interested in [niche X] and love your reviews for [products X in that category].
I was just curious if you had the chance to try our [similar product Y in the same niche].
I’d be more than happy to send you a free [product Y] that you can test. I’m sure a blog post about it will help [target audience] with [key benefits].
Looking forward to your reply.
Sincerely,
[Your Name]
5. Sponsored Content Request Email Template
Dear [Name],
I’m [Your Name], [Position] of [Brand Name]. I follow your [social media X] profile and love your content about [X and Y].
Our [product Z] is in the same niche, and I’m sure your followers will love hearing about it. More importantly, we support [value/cause X], which is essential for both our audiences.
Can you help me spread the word with a sponsored post on [social media channel X]?
Reply to this email, and I’ll send you all the info.
Sincerely,
[Your Name]
6. Interview Request Email Template
Dear [Name],
I’m [Your Name], [Position] of [Brand Name]. I followed your [social media X] profile and saw you’re an expert in [matter Y].
I’m actually doing an expert roundup on [matter Y] right now, and I wanted to see if you’re interested in an interview. I’m sure both our audiences will benefit from this meeting. Our followers will love to see your insights about [X] and [Y].
If you’re interested, reply to this message so we can set everything up.
Looking forward to your response,
[Your Name]
7. Event Invitation Email Template
Dear [Name],
I’m [Your Name], [Position] of [Brand Name]. I follow your [social media X] profile and think you’d love our [Event Name] on [date].
[Event Name] will be a great opportunity for [explain benefits; i.e., networking, trying out new products/services, having conversations with inspiring people]. We’ll have some amazing speakers, delicious food and drinks, and heaps of fun activities.
Reply to this email, and I’ll give you all the details.
Cheers,
[Your Name]
8. Product Sampling Email Template
Dear [Name],
I’m [Your Name], [Position] of [Brand Name]. I follow your [social media X] profile and saw you’ve been talking quite a lot about [Need X].
Our [product Y] is actually designed to alleviate [Need X]. Some of its features include [list features that make your product stand out].
I think it will help you quite a lot.
If you’re interested in receiving [product Y], send me a quick reply.
Cheers,
[Your Name]
9. First Follow-Up Email Templates
Hi again!
Just wanted to check in and see if you had a chance to read my last email.
If you’re interested, we have a bunch more projects coming up and I’d love to chat about them with you!
Let me know if you have any questions.
Best,
[Name]
10. Second Follow-Up Email Template
Hey {{first:there}},
Apologies for the follow-up, just checking in one last time. We’d really love to get you on this project.
Would you be open to chatting more about it? Let me know and we can take it from there. I’ve attached detailed project documentation to give you more information about it.
Thanks,
[Name]
