How To Hide Gray Hair on Brunettes (2024)

As much as I love my anti-aging skincare routine, I’ve also come to accept a universal truth: we all get older, and it’s unavoidable. For anyone lucky enough to make it to their older years, things like wrinkles and gradual loss of energy can become minor annoyances to have to adapt to. Every journey is different, but one of the most common experiences associated with getting older is noticing that our hair has started to turn gray.

I feel like as a kid we were led to believe that gray hair was a sign of truly old age, but in reality, this isn’t the case: every person is different, but in general, both men and women will start noticing their first silver strands after the age of 35. And of course, there are exceptions: I know several men and women who started going gray in their early 20’s, as well as people like my mom who has yet to show their first silvery strand, despite being in her late 50’s. And the idea of “gray” hair, in general, has its own misconceptions: rather than your hair changing color, the emergence of gray hair is a sign that the regeneration process your hair goes through is slowing down. So while you may have been a brunette all your life, your hair follicles start producing less color as they age, and the regenerative cycle of hair dying and regrowing will start to produce hair with a lighter and grayer color than before. And it’s not just the color of our hair that changes — be sure to read our post on why hair texture changes with age to learn more about the ways our hair naturally evolves as we get older.

I’ve seen some stunning looks of women choosing to show off their gray hair rather than hide it (who could forget the iconic natural gray streak on Stacy London from What Not To Wear), but how you look and choose to present yourself is a personal choice. Maybe you feel at your best when your hair is a different color, and of course, gray might not be the most flattering look for everyone. So for any brunettes who are interested in hiding their gray hair as it comes in, here are some of the best options:

Photo by @kennakunijo

When in doubt, we DIY. If you’re not ready to commit to a salon trip to tackle your grays just yet (especially if your hair just started turning gray, and you don’t have too much to hide), here are some simple at-home styling and masking techniques you can try to hide your gray hair. This is also a great way to test out your newly gray hair, and see what the growth process for it is going to be like.

This tip is the perfect example of simplicity with a big impact. Try changing up your hair part to see if it masks any grays — this is especially helpful for anyone who only has a few strands, or it seems targeted in one area. As an added bonus, parting your hair in a new direction is usually a great way to add extra volume, since your strands aren’t used to lying flat in this direction.

Hairline grays are no match for a headband! If your grays are coming in evenly from the root, a thick headband that covers your hairline is a smart way to keep them concealed, while also keeping your hair away from your face. Try experimenting with different styles, and who knows — headbands might just become your new favorite hair accessory.

A strategically-placed braid is another smart way to help mask stray gray strands. Be sure to check out our blog post on how to braid your own hair to see our favorite braiding tutorials for smart styling inspiration.

Pulling your hair up into a topknot can help mask stray grays within the rest of your hair. There’s a variety of accessible updo hairstyles for everyone, so test some out to see what works with your hair texture (and amount of visible grays).

If your grays have moved beyond strategic hairstyles or headbands’ ability to help mask them, you might want to try a temporary tinting spray. These root touch-up sprays coat the hair follicle and provide temporary coverage, but can be annoying to have to keep re-applying. And if you’ve found yourself consistently reaching for the touch-up spray, it’s probably a good sign that you’re ready to commit to a professional color session. So this is also a smart way to test yourself: are you happy with the concealed strands, or ready to experiment with going gray fully?

If your roots are coming in strong or you’re just ready to take the plunge, there are several ways your stylist can help cover up any gray strands. It’s important to get their opinion on what will work best for your hair texture, color, and condition, so be sure to ask for a consultation to see what they suggest before committing to one path.

Photo by @kennakunijo

The easiest way to cover grays is by asking your stylist for an all-over color service. Yuko has some advice for this route as well: "If the gray hair is completely unwelcome then we can go the route of a full coverage color to eliminate them. This will be the highest maintenance wise, but will also be the best choice for some clients who really dislike the look and texture of their gray hair."

You’ll obviously need to keep on top of scheduling follow up appointments since your gray roots will start to come back in. But now the main question is what color brown you should be dyeing your hair. Even if you were born with naturally dark brown hair, it might not be the best choice in this case — we lose the natural pink hues in our skin as we age, so darker hair colors can actually end up making us look older and more tired. Try to stick to warmer brown hues, but always ask your stylist and check out our blog post on the best hair colors to make you look younger, as well as the best color for your skin tone, before committing to any changes.

Our recent blog post on transitioning to gray hair smoothly is a great resource for different tips and treatment options for seamlessly embracing this new look. You might want to start by opting for a shorter haircut, lessening the visual difference between the new grays and “old” brown color. But there are other lifestyle tips (such as switching up your makeup routine to more gray-flattering hues) that can also make a big difference in your look, so be sure to reference the post if you’re ready to transition to gray hair smoothly.

If you decide you’re ready to commit to gray hair but don’t want to go through any extra steps of transitioning, you always have the choice to just say “I’m fully in this” and let your hair grow out. While this can mean dealing with an awkward in-between phase for a while, when your gray roots are contrasted with your natural hair color, it’s also definitely the simplest way to acknowledge this change as a natural part of aging. And as a plus, you’ll be saving a lot of time and money that’s usually required to slowly transition your hair to be fully gray.

No matter which hair journey you choose, celebrating your newly gray hair can actually be a really beautiful and flattering choice. For at-home maintenance, there are specific shampoos and conditioners that can help to make your gray hair look more vibrant, healthy, and shiny. A combination of Alchemic Silver Hair Shampoo and Silver Conditioner intensify and illuminate the natural cool tones of gray or silver hair, as well as providing protection and nourishment. You’ll want to ensure that your gray hair is properly nourished and hydrated so that it can look as reflective, shiny, and healthy as possible.

The decision on whether or not to fully go gray is a big one, especially since there are so many simple ways for brunettes (and everyone else) to successfully hide their gray hair with smart styling or a salon dye-job. But every person is different, and it’s important to find the hair journey that works the best for you. So let’s hear from our community: are you preparing to cover up when your brunette hues start to turn gray? Slowly transition to gray with strategic highlights over several salon sessions? Or just fully embrace it and start the grow-out process? Let us know in the comments below!

By Lauren Hannel, staff contributor

cover photo by @kennakunijo