We didn't need the era of influencers to know how important it is for fashion brands to have ambassadors supporting their efforts to sell products. However, in 2023, the rise of brands announcing Global Ambassadors to help with positioning in the fashion market has reached an all-time high. Within the last year alone, luxury fashion houses from Dior to Louis Vuitton have added new brand faces to front their brand's advertising and social outreach efforts. But what does a global ambassador title mean in fashion?
What is Global Ambassador's meaning in fashion?
In fashion, a global ambassador is a paid liaison, often someone of high esteem in the public eye, representing a brand's voice and attitude through a long-term partnership. A global ambassador may promote products on behalf of the brand, attend their fashion shows, appear in advertising, and wear the brand's clothing to notable events, amongst other things, to boost brand awareness and messaging.
Nowthat we know what a Global Ambassador is in fashion, let's meet the seven notable faces representing Prada globally.
Prada 2023 Brand Ambassador list?
Maya Hawke
Jeong Jaehyun
Letitia Wright
ENHYPEN
Taeri Kim
Li Xian
Kentaro Sakaguchi
Mei Nagano
Cai Xukun
Jeon Somi
Hunter Schafer
SongKang
Maya Hawke
Prada Ambassador Maya Hawke wears a #Pradacustom white satin dress with floral embroidery detail, finished with white gazar bows: paired with a white padded popeline cape with floral embroidery, white pumps, Eternal Gold small drop earrings in yellow gold, Eternal Gold ring in yellow gold while attending the opening of the exhibition “Karl Lagerfeld: A Line of Beauty” at the Metropolitan Museum of Art. #PradaPeople #MetGala @maya_hawke @harry_lambert
JEONG JAEHYUN
“The #PradaSS23 campaign accentuates the multifaceted nature of acting – where plurality adds complexity – in stark sets, like cinematic projections of realities. Prada Ambassador @_jeongjaehyun #Prada @prada”
Letitia Wright
Prada Ambassador Letitia Wright, minutes for the 2023 #MetGala, kept it simple and stunning in #Prada. #PradaPeople @letitiawright @metcostumeinstitute
ENHYPEN
Newly Appointed Prada Ambassadors ENHYPEN wear #Prada in a recent issue of Elle Man Korea. The editorial was photographed by Yoon Jiyong and directed by Bang Hokwang.
Taeri Kim
“Prada Ambassador Jaehyun, Prada Ambassador Taeri Kim, and Taylor Zakhar Perez attend the Prada SS24 Menswear Show in Milan, at the Fondazione Prada’s Deposito. #PradaSS24 #PradaPeople”
Li Xian
“Prada Ambassador Li Xian, Kiara Nirghin, and Nikolas Plytas attend the Prada SS24 Menswear Show in Milan, at the Fondazione Prada’s Deposito. #PradaSS24 #PradaPeople”
Kentaro Sakaguchi
“Prada Ambassador Kentaro Sakaguchi, Omar Sy, Noen Eubanks, and Dario Costa attend the Prada SS24 Menswear Show in Milan, at the Fondazione Prada’s Deposito.”
Mei Nagano
“#PradaMode Tokyo: Prada Ambassador Mei Nagano, Eiji Akaso, Riho Yosihoka, TAO, Show Kasamatsu, Kana Kurashina and Shido Nakamura attend Prada Mode Tokyo, an immersive, multi-day event staged at the Tokyo Metropolitan Teien Art Museum.”
Cai Xukun
“Prada Ambassador Cai Xukun wears a #Prada black radzmire crystal embroidered coat with black satin lapel detail, white cotton popeline shirt, black panama mohair trousers, black crystal embroidered tie, paired with Prada Symbole silver chain necklaces and black Chelsea boots while attending the Costume Institute Gala that celebrated the opening of the exhibition "Karl Lagerfeld: A Line of Beauty’ at the Metropolitan Museum of Art.”
Jeon Somi
“Prada Ambassador Jeon Somi and Claire Foy attend the #PradaFW23 runway show presented by #MiucciaPradaand #RafSimons. #PradaPeople @somsomi0309 #ClaireFoy”
Hunter Schafer
Prada Ambassador Hunter Schafer, Prada Ambassador SongKang and Olivia Cooke attend the #PradaFW23 runway show presented by #MiucciaPrada and #RafSimons. #PradaPeople @hunterschafer @songkang_b @livkatecooke
SongKang
Prada Ambassador Hunter Schafer, Prada Ambassador SongKang and Olivia Cooke attend the #PradaFW23 runway show presented by #MiucciaPrada and #RafSimons. #PradaPeople @hunterschafer @songkang_b @livkatecooke
Fashion
Nigel Isaiah
Prada, Rachel Williams, VINCENT CASSEL, Maya Hawke, Amanda Gorman, Louis Partridge, K Pop Fashion
