13 Facts You Need to Know About StockX, the Multi-Billion Dollar Resale Platform (2024)

By Tricia McKinnon

The resale market is one of the fastest growing segments of retail. One of the reasons it has grown so fast is that platforms like StockX make it easy for consumers to put up their coveted merchandise for sale in a secure and transparent manner.

Resale is not a new concept, in the past people sold their sneakers on eBay and still do and before that through their own personal networks. But when StockX launched in 2016 it made reselling goods even easier. So easy that many people have transitioned buying and selling sneakers as a hobby into their own full-time business.

Traditional retailers are not sitting back watching this market grow. In 2019 Foot Locker invested $100 million in resale platform GOAT, its largest investment ever at the time. But StockX is seen as the leader of the pack and here are some of the reasons why.

1. StockX was the first sneaker resale platform to reach unicorn status (a$1 billionvaluation). It achieved this in less than three years and now it sells over a billion dollars worth of merchandise annually. Part of StockX’s success is due to the popularity of streetwear and StockX’s creation of a trusted resale marketplace where goods are authenticated reducing the risk of counterfeit products or fraudulent payment. Today StockX is valued at $3.8 billion.

2. The sneaker resale market is growing quickly. In 2019 it had an estimated market size of$6 billionand it is projected to grow to $30billion by 2030. The top sillhuettes on StockX in 2021 were: the Air Jordan 1, the Nike Dunk, the Air Force 1, the Yeezy 350 and the Air Jordan 4.

3. A number of heavy weight investors have invested in StockX including GV (formerly known as Google Ventures) and Marc Benioff, founder and CEO of Salesforce.

4. Withover 125,000 product listings onits platform from over 500 brands, StockX is one of the largest resale marketplaces for sneakers in the world.

5. In 2019 sneakers made up approximately75%of the merchandise sold on StockX. StockX’s remaining sales go to other categories including handbags, streetwear, and watches. “There is a growing interest in “alternative assets,” such as fashion, art, gaming consoles and designer pieces, which can be used while appreciating in value over time,” said Deena Bahri, StockX’s chief marketing officer. “We also understand that as our consumer grows, the investment changes over time and many graduate to higher-priced items as they move onto the next job or decade in their lives,” “However, I wouldn’t say we’re trying to become a one stop-shop. Our North Star is to trade in culture, which is constantly changing among consumers. Our retention strategy is about constantly staying relevant to our core consumers. Ultimately, the goal is to continue blurring the line between resale and retail.”

6. The name StockX is meant to convey that StockX is a “stock market of things”, a marketplace where users buy and sell items like rare sneakers and luxury clothing. Similar to a stock market, goods on StockX are traded like commodities where product prices are determined by supply and demand.

7. StockX founderJosh Luber hopes that one day the static pricing found in retail stores will be eliminated and instead will be set based on supply and demand using dynamic pricing the way merchandise prices are determined on StockX. For example, a pair of Travis Scott x Air Jordan 1s retailed at $175 but sold for $800 on StockX.

8. StockX has a young customer base with 70% of its users under the age of35. The platform is also very popular with Generation Z with approximately60%of male Gen Zs reporting that they use the platform. But in recent years StockX has seen growth in the 45+ and female demographic segments.

9. One of StockX’s keys to success is its authentication process. After a sale is made on the platform the seller has to send the goods to one of StockX’s authentication centres before the goods are shipped to a buyer. The authentication centres ensure that merchandise is not counterfeit so that buyers do not get taken advantage of.“While we can’t give away all of the components of our ‘secret sauce,’ our authenticators are trained to go through, on average, 50 different checkpoints to determine authenticity and verify that a sneaker meets our deadstock condition standard,” said Derrick Register VP of operations at StockX. “The multi-step authentication process includes tactics such as box construction review to ensure the texture is correct or the tissue paper is the right color, product checks for stitching or gluing inconsistencies and verification of the font color and size tags and receipts, among many other things.”

10. StockX expanded its presence offline by opening its first ever physical store in New York City in 2019. “As primarily a web business, it’s great to be closer to our customers and engage with them. We’re excited to have New York as our first location”saidLuber.

11. Although many turn to StockX to find coveted limited release items like vintage Jordans some of the fastest growing areas on StockX include: slides, designer sneakers, and Reebok.

12.25%of the items sold on StockX are sold for less than retail price. This often happens when there is too much supply in retail stores and instead of waiting for the inventory to go on sale consumers can find what they are looking for on StockX.

13. StockX makes its money through transactions fees. Sellers are charged a 10% transaction fee which decreases as the seller sells more merchandise.

13 Facts You Need to Know About StockX, the Multi-Billion Dollar Resale Platform (2024)

FAQs

Is reselling on StockX hard? ›

The question might seem tricky, but the answer is not! It's simple to sell collectibles like sneakers, handbags, and watches on StockX. As a seller, you must first create an account and then post your listings. A reseller can post items with a fixed price or set them up for bidding.

What makes StockX special? ›

For sellers, StockX provides a secure and reliable platform for selling rare and valuable items. The platform's authentication process ensures that buyers can trust the authenticity of the products they purchase, while the bidding system allows sellers to receive the best possible price for their items.

How can StockX sell so cheap? ›

25% of the items sold on StockX are sold for less than retail price. This often happens when there is too much supply in retail stores and instead of waiting for the inventory to go on sale consumers can find what they are looking for on StockX.

Is StockX a legitimate company? ›

StockX is a safe, easy, and trustworthy way to access current culture. Whether it's on Twitter, TikTok, your group chat, or at family Thanksgiving, a number of people have asked the question: Is StockX Legit? Well, we're here to fill in the blanks. The answer is an unequivocal YES.

Can I sell dirty shoes to StockX? ›

Apparel sold on StockX must be brand new, unworn, in flawless condition and include any of the original accessories that came with the product from the manufacturer.

What does W mean on StockX? ›

Please double check for these before placing your Ask/Bid. (W) - Women. (GS) - Grade School. (PS) - Preschool. (TD) - Toddler.

What is the strategy for StockX? ›

Thus, the dominant strategy in StockX is to place a bid lower than one's true value. If not, the buyer is either buying the product at a true value, not earning any profit, or they will lose gain from paying one's price above their true value. Now, is it an ascending or descending bid?

What are the top selling brands on StockX? ›

  • Lanvin.
  • Louis Vuitton.
  • OFF-WHITE.
  • Mihara Yasuhiro.
  • Prada.
  • Saint Laurent.
  • Versace.
  • Other.

Will StockX take your money? ›

For all StockX sales there is a 3% payment processing fee, as well as a transaction fee that is determined by your Seller Level in accordance with the StockX Seller Program What is the StockX Seller Program? What are Seller Levels? In short, the more you sell, the lower your transaction fee.

Are there hidden fees with StockX? ›

As a Buyer on StockX, you are responsible for paying processing fees, as well as any customs duties and sales tax based on your shipping address. There is no set percentage for fees, as these are determined by the price of the item, the location of the Seller and Buyer, and supply and demand.

Who owns StockX? ›

StockX
Typea
IndustryE-commerce
PredecessorCampless
FoundedMarch 2015
FoundersDan Gilbert Josh Luber Greg Schwartz Chris Kaufman
6 more rows

Is StockX second hand? ›

Collectibles sold on StockX must be brand new, in flawless condition, and include all original packaging. Some may have minor paint defects or manufacturing flaws that are uncontrollable. For more in-depth information on the conditions of collectibles, please refer to the links below: Art Prints.

Can you return shoes on StockX? ›

StockX is a live marketplace and prices fluctuate based on supply and demand in real-time. As such, once a Bid and an Ask are matched, an order is created and we are unable to offer returns, exchanges or swaps. You can always resell the item on our platform if you don't wish to keep it.

Where is StockX located? ›

StockX is an online marketplace headquartered in Detroit, MI. We have teams in place across the globe to support StockX customers.

What does B-grade mean on goat? ›

B-Grade: Sneakers with manufacturing flaws usually available at outlet stores. An easy way to get rare colourways at cheaper prices. Beaters: The sneakers you wear on an everyday basis whatever the weather.

Can you sell a damaged box on StockX? ›

StockX does allow a certain amount of cosmetic damage to a box to pass verification, as long as there are no major rips or tears. Boxes can often encounter minor wear and tear from the manufacturer, shipping and storage. This may include a small corner dent, minor tears and wrinkles on the box lid.

Can I sell worn sneakers on StockX? ›

Apparel sold on StockX must be brand new, unworn, in flawless condition and include any of the original accessories that came with the product from the manufacturer.

How do StockX $1 bids work? ›

How It Works. Create a StockX account online or via our mobile app, which is available in the Apple App Store or Google Play Store. Submit a $1 USD Bid for a chance to win. See the Official Rules for information regarding entry for free by mail-in.

How long does it take to get paid on StockX? ›

We typically make payouts within 3-4 business days after an item is received. Please contact support@stockx.com if you haven't received a payout by then. We're working 24/7 to process orders for buyers and payouts for sellers, and we greatly appreciate your patience.

How do you get the highest bid on StockX? ›

If you are outbid for an item and the new highest Bid meets a Seller's lowest Ask, that Bid wins the item. You are now the highest Bid again, unless another Buyer has placed a bid in between your Bid and the winning Bid, in which case they will become the new highest Bid.

What does B grade mean on StockX? ›

B-Grade is a mark/grade given to sneakers that have minor imperfections in manufacturing. You can determine if an item is B-Grade by reviewing the product page, as this will be specified within the product's title.

What does C mean in shoes? ›

C= narrow fitting. D= standard fitting. E= wide fitting. EE= extra wide fitting. EEE= ultra-wide fitting.

What is StockX Level 5? ›

What is the StockX Seller Program? What are Seller Levels?
LevelQuarterly Sales RequiredQuarterly Sales ($) Required
23$500 (USD)
36$1,500 (USD)
425$5,000 (USD)
5250$30,000 (USD)
1 more row
Mar 30, 2023

What is StockX success rate? ›

That growth alone has improved StockX's authentication process, which the platform claims has a 99.95 percent success rate for sneakers.

What is the number 1 most sold shoe? ›

The “Nike Air Force 1 comes out on top in every single state as the most popular and searched for iconic sneaker in 2021,” according to eBay. It come in women's, men's and kids; high-tops, medium and low-tops; and a variety of colors.

Who is StockX target audience? ›

The main target market of StockX is sneakerheads.

What is the most in demand sneaker? ›

1st Place - Nike Dunk Low "White Black" (2021)

As we correctly predicted a few weeks ago, the Nike Dunk Low "White/Black" very quickly reclaimed its place at the top with 2,095 sales. The women's model follows in second place with 1,096 sales, while the children's sizes are in third place with 820 trades.

What happens if you sell fakes on StockX? ›

StockX has no obligation to return items that do not conform to the description (including, without limitation, that the item is not new and unworn, is not the correct identified size, or does not include the original box), or are counterfeit (in which case, StockX may turn those items over to the proper authorities) ...

What do I do if I get scammed on StockX? ›

If you see an unauthorized charge being made through your StockX account, it's our goal to assist you as quickly as possible. We recommend you get in touch with StockX Support to alert us to the charge so we can investigate and identify a resolution.

Why would StockX refund my money? ›

If StockX is unable to match you with a new Seller as a result of your purchase failing verification, you will be refunded your full purchase price.

Will StockX send me a 1099? ›

When will I receive a copy of the 1099-K? StockX will generally provide you with a copy of the form by January 31 of the following year after your gross sales amount reached the applicable $600 threshold. If you do not reach the threshold of $600 in any year, you will not receive a Form 1099-K from StockX.

Who pays for shipping on StockX? ›

As a Seller, your shipping cost is deducted from your total payout. Once a transaction is complete, you will receive a shipping label in your “My Account” section of the site. You are responsible for packaging and dropping off with the shipping carrier on the label provided to you.

What does PS mean in shoes? ›

PS: PS stands for “Preschool.” PS sizes are typically smaller than GS sizes as they are produced for younger children. TD: TD stands for “Toddler.” There is usually some overlap between TD sizes and GS sizes, but TD sneakers are usually available in smaller sizes.

Which is the costliest shoes in the world? ›

The Passion Diamond Shoes are made with two 15-carat D-grade diamonds and 238 diamonds, with a hefty $17 million price tag. And if you want to go even bigger, why not try the Moon Star Shoes? Crafted from pure gold, 30 carats of diamonds, and a 1576 meteorite, these shoes will set you back $19.9 million.

How many StockX sellers are there? ›

1 million+

What happens if you lose a bid on StockX? ›

Should your Bid fail, you will be required to enter a new payment method to complete your transaction. If you choose to Buy Now, and your purchase attempt is unable to be accepted, you will see messaging prompting you to a link that will help you verify your personal information.

Does StockX accept B grades? ›

Hey there, we don't accept B-grades at this time. Please see the link below to learn more. You can always reach out to support@stockx.com with any additional questions.

Does StockX refund stolen packages? ›

Eligibility: You must reach out to StockX within 3 days of your tracking information saying "delivered" in order for us to initiate a claim for your package. Time frame: This investigation process could take up to 10 business days from the start of the investigation.

Can I cancel a Bid on StockX? ›

A bid can be deleted by clicking the trash can icon while it's still under the 'current' section on your buying page. After a bid is accepted, and is under the 'pending' section it can't be canceled. You can always reach out to support@stockx.com w.

How much do StockX employees make? ›

The average StockX salary ranges from approximately $29,000 per year for Technical Support to $151,000 per year for Director of Accounting. Average StockX hourly pay ranges from approximately $12.00 per hour for Package Handler to $17.83 per hour for Customer Service Representative.

Is StockX accessories legit? ›

The idea behind StockX was to sell things that are going up in value, an idea similar to trading stocks. As a seller this gives you the ability to sell your high-end sneakers and streetwear to a legit buyer who won't scam you. As a buyer, StockX being the middleman protects you against receiving fake or replica goods.

What does TD mean in shoes? ›

Nike often has several different versions of their adult sneakers, and these are categorised by whether they are TD, PS or GS. Sneakers with 'TD' in the product name/description are made for Toddlers. These run from a UK 1.5/EU 17 to a UK 9.5/EU 27.

How long does it take to resell on StockX? ›

Once the item you sold passes our verification process and your payout is released, it typically takes 1-5 business days (depending on your bank and region) for funds to arrive in your bank account.

Is selling to StockX worth it? ›

StockX can be great if you're selling at volume because you don't have to go through the hassle of creating new listings for every item, they do all the hard work for you. With StockX you can list all the products you have and build a portfolio. It has variable selling fees depending on how much you sell.

How much money do you lose selling on StockX? ›

For all StockX sales there is a 3% payment processing fee, as well as a transaction fee that is determined by your Seller Level in accordance with the StockX Seller Program What is the StockX Seller Program? What are Seller Levels? In short, the more you sell, the lower your transaction fee.

Can I sell slightly used sneakers on StockX? ›

Apparel sold on StockX must be brand new, unworn, in flawless condition and include any of the original accessories that came with the product from the manufacturer.

What is the 15 penalty on StockX? ›

Failure to complete a sale may result in a penalty fee equivalent to 15% of the transaction price, with a minimum charge of $15 USD or local currency equivalent.

Is reselling sneakers a good side hustle? ›

Reselling shoes is a fun way to make money on the side, if not as a full-time income regardless of your age. If you are into sneakers or if you have experience in flipping items before, then you may seriously want to consider getting into this hustle.

Why does StockX ask for credit card when bidding? ›

Conversation. Hey there, we require sellers to have a valid credit card on file. Privacy cards or pre-paid cards cannot be used for selling. This is a security measure we're taking to authorize each seller on StockX.

What does GS mean on StockX? ›

Please double check for these before placing your Ask/Bid. (W) - Women. (GS) - Grade School. (PS) - Preschool. (TD) - Toddler.

Is it cheaper to sell on StockX or eBay? ›

How do eBay fees differ from marketplaces? eBay is the most cost-competitive option for online sneaker resale, compared to competitors like GOAT, StockX and Stadium Good.

Do you need the box to sell on StockX? ›

All sneakers accepted by StockX must also include the correct brand issued box with the lid, the proper label that reflects the corresponding shoe size and style code.

How many shoes can you sell at once on StockX? ›

Things to remember:

US, UK, EU, Mexico, Canada, and Australia: Sellers can pack a maximum of 12 sneaker boxes together in one shipment. Japan: Sellers can pack a maximum of 6 sneaker boxes in one shipment.

Can StockX cancel your sale? ›

Once your Bid has been accepted by a Seller, your order cannot be canceled. This keeps offers real, active and dependable, which fosters seller trust in the marketplace and ultimately leads to more items being offered on StockX, which is good for Buyers.

How much does StockX charge for payout? ›

When you sell an item on StockX, payouts are typically processed within 30 minutes. Note: When a payout is being sent to a debit card, additional payout fees will include 2% of the transfer amount (up to $9.95 USD) and a foreign exchange fee (if applicable).

What if I accidentally bought a shoe on StockX? ›

While we cannot accept returns or exchanges, every purchase on StockX is backed by our Buyer Promise. Should we make a mistake (e.g. we ship you the wrong order, we incorrectly verify an item), we'll make it right.

Does StockX accept returns? ›

StockX is a live marketplace and prices fluctuate based on supply and demand in real-time. As such, once a Bid and an Ask are matched, an order is created and we are unable to offer returns, exchanges or swaps. You can always resell the item on our platform if you don't wish to keep it.

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