14 Beauty Trends That Will Be Everywhere in 2023 (2024)

Another noughties throwback, with the return in popularity of Gossip Girl and the preppy-girl trend taking off on TikTok, hair accessories are set to make a major comeback. “I think we will be seeing lots of accessories, think chunky headbands and claw-clip hairstyles,” says celebrity hair stylist,AliciaDotson. In fact “preppy hair accessories” has seen a 4,200% uplift in Google searches. “As seen on fashionistas like Gigi Hadid, and Keke Palmer, the secret to the preppy look a la Blair Waldorf is accessories. Hair bows tying up softly curled ponytails, ribbon headbands paired with long, sleek hair hanging down, and pearl-encrusted hair clips placed perfectly yet effortlessly on the side are just a few of the perfect ways to easily prep up a day-to-day look,” says Brenda Lee Intignano, trend expert at Cliphair.

Embellished bobby pins, intricate alice bands, ribbons, bows and hairbands will all feature heavily—and along with style, they offer practicality. “If your hair is a bit greasy or if you need to switch up a look from day to night, pull it back and add an accessory," says Syd. "It is so easy and looks seriously chic.”

Copper Hair

"Sported by Kendall Jenner, SZA, and Zendaya throughout the year, copper hair has
been a key look for 2022," says Brenda, and according to Google, this trend isn’t going anywhere in 2023, as searches for copper hair have seen an enormous 8,000% uplift in the last month alone. “The secret to why the copper hair trend is so popular is due to its versatility, as copper isn’t a ‘one size fits all’ color. In fact, there are multiple tone options that compliment almost every skin tone, so there’s an option out there for everyone,” insists Brenda.

“As a continuation of the copper and burnt orange shades we are seeing now, auburn coloring is expected to become increasingly popular in 2023,” agrees Laura. “Next year we will begin to see bronze and brighter tones weaved into deeper brunette coloring. After a year of '90s nostalgia, I can see some striking 2010 ombre styling on the horizon,” she adds. As for finding your perfect match, “there is a huge range of auburn shades to choose from. Consult your colorist for advice on which will work best for your base color and skin tone for the most natural look,” Laura says.

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