16 Stores Like H&M to Shop Right Now (2024)

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• Why We Love It: Versatile, contemporary styles at affordable prices for women, men and kids

Zara’s entire line of contemporary apparel looks like something you’d pay big bucks for at Bloomie’s, except you’ll be laughing all the way to the bank because, though slightly more expensive than H&M, the prices at Zara are pretty damn good (and the quality is better, too). Plus, this much-loved chain sells everything from casual, everyday apparel to co*cktail dresses and seriously cute footwear, so you can dress yourself from head to toe here for nearly any occasion. Psst: If you need a suit or interview outfit on a budget, Zara is your best bet.

• Why We Love It: The brand offers clothing styles for the whole family: women, men and kids; trendy but timeless aesthetic; plus-size available

Another Spanish company, Mango uses ethical and sustainable manufacturing practices in the production of its very chic line of clothing and accessories. This might be why price tags tend to range all the way between $35 (for tops) to $270 (for outwear). There’s a wide spectrum, but it means you can score a pair of great jeans for $60. Another perk about shopping Mango? Every single option leads you to a get-up that’s sophisticated, and somehow both on-trend and timeless.

• Why We Love It: Inclusive size range and large selection with a street style aesthetic

Neutral-toned and expertly tailored wardrobe essentials, comfy activewear, reclaimed vintage miniskirts, neon pantsuits…you can find it all at ASOS, a British fashion retailer that specializes in too-cool-for-school street style at budget-friendly prices from a wide range of brands (including their own). Best of all, ASOS has clothing for many different body types, including both petite and plus sizes, so anyone can look like a million bucks for pennies on the dollar.

• Why We Love It: Large selection of high-end, high-profile brands and a wide range of prices; special occasion options

This hugely popular e-commerce site knows trends like nobody’s business, and they have the merchandise to prove it—their huge selection of contemporary apparel from hundreds of designer brands is tailored to reflect the biggest styles of the moment. That said, the clothing sold on Revolve tends to be considerably pricier than the stuff you’d find at H&M, but it really depends on what brand you shop, as there are a number of mid-range options, too.

• Why We Love It: Large selection of designer apparel you can’t find anywhere else

We hate to say it, but when it comes to on-trend styles that are actually unique, the mass-produced garb at H&M can’t hold a candle to what you’ll find at Verishop. This digital shopping platform deals in top-notch designer goods, and yes, the prices can be fairly steep. Still, the inventory is huge, and there are plenty of more affordable brands to choose from, so you don’t necessarily have to spend a fortune to snag something truly covetable. (Case in point: This want-to-wear-it-every-day funnel neck sweater for $86.)

• Why We Love It: Trendy, boho-chic styles that are fun and functional

Calling all flower children: Free People is the brand to shop for fresh and youthful bohemian threads. The prices aren’t quite as cheap as H&M, but the clothing is better quality and the design aesthetic—a seamless blend of vintage and contemporary trends with Venice Beach meets Burning Man vibes—is darn cute. That said, it’s worth noting that Free People pieces typically boast a breezy, oversized fit, so keep that in mind if you’re shopping online.

• Why We Love It: Sustainable and eco-friendly fashion you can wear every day

If you’re a creative millennial with a conscience and a good sense of style, Frank and Oak is for you. This Canadian design company is completely devoted to eco-friendly practices, but fashion doesn’t suffer, friends. In fact, Frank and Oak boasts a large line of sophisticated basics that are well-made and always in style. (We’re big fans of almost all their cozy sweaters, which go for between $90 and $150 and are worth every penny.)

• Why We Love It: Young, hip and vintage-inspired trends at budget-friendly prices

Urban Outfitters is owned by the same company as Anthropologie, but the aesthetic is trendier and decidedly less femme (i.e., more in line with the H&M look). The brand name goods here will also cost you a touch more than the apparel on offer at H&M, but they’re far less likely to fall apart at the seams after a few wears. In other words, if you have a few extra bucks to spend and are in the market for young, edgy styles with a little vintage flair, this popular chain will be a good fit.

• Why We Love It: Streamlined, modern silhouettes and fashion-forward basics

Oak and Fort has gained a cult following on social media for its line of everyday essentials, which boasts a modern minimalist aesthetic and an accessible price tag. If you’re looking for basics that look expensive, but won’t make you go broke, this online shop is hard to beat. (Psst: This oversized plaid scarf is on our wish list.)

• Why We Love It: Fun and super trendy styles at very low prices

There’s always a deal to be had at Nasty Gal, where the styles are uber trendy and the discounts are steep. You get what you pay for in terms of quality, of course, and the aesthetic is not particularly sophisticated (i.e. don’t head here for office wear). Still, if you’re looking for something fun and a little risqué to wear for a night out and don’t want to empty your wallet, Nasty Gal has got you covered.

• Why We Love It: Fashion-forward staples with a sophisticated edge

Statement-making knit bustiers (see above), cargo parachute pants and impeccably tailored blazers are among the items you’ll find at Pixie Market, a hot online destination for trendy fashion with a European sensibility and just the right amount of edge and attitude. These aren’t fast fashion prices—items range from $60 to $300—but that’s precisely because the pieces have staying power.

• Why We Love It: Trendy, affordable styles you can wear from day to night

Grown-up workwear, flattering basics, denim and even formalwear can be found at Express—a popular retailer located at almost every shopping mall in America. (Seriously, you’re never far from an Express.) Best known as the Limited’s cooler cousin, Express is the place to go for trendy-but-classy styles that never veer into fast fashion territory and won’t break the bank.

• Why We Love It: Understated, feminine styles in muted tones

Dreamy, feminine styles and vintage-inspired pieces are on offer at & Other Stories, a Swedish clothing company that favors a combination of minimalist silhouettes, muted colors and romantic design details. Almost all the apparel, which is available in sizes 0 to 12, is under $200, and the brand sells shoes, bags and beauty products, too, so it’s a fine one-stop shop for folks on a moderate budget.

• Why We Love It: Modern, minimalist clothing in neutral tones

Head to COS and you’ll find an array of super chic classics with a modern feel and moderate pricing. (Most items are in the $100 to $200 range, but you can score some pretty sweet stuff for a fraction of that if you shop the sale section.) The palette here is neutral with only a few splashes of color, and prints are few and far between, so don’t expect anything too snazzy. Still, if you’re looking for sexy, but elegant clothing that won’t go out of style and can be worn from day to night (think: belted rompers, mod mock neck tunics and breezy midi dresses), COS will not disappoint.

• Why We Love It: This brand has a sustainable collection; the design philosophy emphasizes body positivity and female empowerment.

Presenting H&M’s cooler, more sophisticated competitor. Storets is something of an Instagram sensation—part of the brand’s philosophy is to let the clothes shine on real women, not paid models—for its incredibly affordable prices (on par with H&M) and oh-so chic designs, which include cozy cable knit sweaters, crop tops and everything in between.

• Why We Love It: Down-to-earth designs available in an inclusive range of sizes

Whether it’s a precious floral printed blouse, a utilitarian jacket or a new favorite pair of boyfriend jeans you seek, chances are you’ll find it at Madewell. This clothing brand has cornered the market on down-to-earth fashion that’s trendy in the best sense of the word. Styles are available in sizes that fit every shape, from 00 to 22, and most if not all items are under $200, which isn’t half bad, considering that the promise of quality is right there in the name.

Freelance PureWow Editor

Emma Singer is a freelance contributing editor and writer at PureWow who has over 7 years of professional proofreading, copyediting and writing experience. At PureWow, she covers...