Fashion |INTERACTIVE
London - It may be difficult for some to believe, but this year marksten years since Cos, H&M older and more experimental sister label waslaunched. Officially launched in March 2007 as somewhat of a test, Cosaims to offer reinvented wardrobe essentials designed to last morethan just one season.
Cos marks 10 year anniversary at London Fashion Week
Since the opening of its first flagship store in London, Cos hasexpanded across Europe, Asia, and even the Middle East. The brand,best known for its minimalistic aesthetic quietly fill the gap betweendesigner brands and high street staples such as H&M, Topshop, and Zaraby offering high-quality garments that can withstand the test of time."I think from looking back over the past 10 years we’ve seen thatpeople shop with the long-term in mind," said Karin Gustafsson, Cos'screative director to Instyle. "We’ve seen that the customer likes amore timeless aesthetic because they like to buy things that they knowthey will keep so therefore quality and design is extremely important"
To mark its decade existence Cos hosted its own anniversary party atthe National Art Gallery last night during London Fashion Week. ModelsSam Rollinson, Iskra Lawrence and Sam Harwood were among theattendees, together with Karin Gustafsson, Cos creative director, andChristophe Copin, Cos head of Menswear design. In honor of the brand’s10 year anniversary, FashionUnited shares some of the brand’smilestones in the timeline below.
Photo: Cos 10 year anniversary capsule collection
COS
London Fashion Week
