3 Brandy Melville Basics Kaia Gerber, Sofia Richie, and Lily-Rose Depp Own (2024)

FAQs

What is Brandy Melville's aesthetic? ›

Brandy Melville's trademark is exclusivity, with everything from its "one size fits all" clothing, to allegedly even hiring employees based on race and looks. Though the European roots, soft aesthetic, and exclusive customer base may fool you, Brandy Melville is really just another fast fashion brand.

Brandy Melville makes clothes for thin girls. And it isn't sorry. The retailer, run by a secretive Italian family, produces stylish and affordable basics that are sold mainly in one size. Skinny, mostly blonde girls fill its social-media feeds and often staff its stores.

Whether they're layered over printed midi skirts or high-waisted jeans, Brandy Melville's crazy-affordable button-down cardigans are staples in both Kaia Gerber's and Lily-Rose Depp's wardrobes.

Brandy Melville does mostly loose fit or stretchy clothing that will fit a range of people on the petite side and it is marketed to young teens.

Brandy Melville fostered a toxic work environment

Once hired, employees said were required to send full-body shots of their outfits to Marsan, who kept them in a folder on his phone; some alleged that they were asked to send photos of their chest and feet as well.

Explore the preppy fashion of Brandy Melville and find the perfect pieces to elevate your wardrobe.

The Dark Side of Fast Fashion

It dries up water sources and pollutes rivers and streams, while 85% of all textiles go to dumps each year. Even washing clothes releases 500,000 tons of microfibres into the ocean each year, the equivalent of 50 billion plastic bottles.

The recent HBO Max documentary, "Brandy Hellville: The Cult of Fast Fashion," has stirred controversy by shining a spotlight on Brandy Melville's CEO, Stephan Marsan.

Market and target demographic. Brandy Melville has been described as trend-setting, relevant, cool, and fast fashion, and their most prominent buyers are young teen girls looking for trendy fashion from popular name brands. Girls consider the brand part of the "coquette" category.

Total Salary Range for Brandy Melville In Store Model

The estimated total pay range for a In Store Model at Brandy Melville is $31K–$45K per year, which includes base salary and additional pay. The average In Store Model base salary at Brandy Melville is $37K per year.

How tall are most Brandy Melville models? ›

However, it is mentioned that their models need to be 5'7" tall [2]. It is important to note that this height requirement is specifically for their models and may not necessarily apply to their customers.

Brandy Melville has been described as trend-setting, relevant, cool, and fast fashion, and their most prominent buyers are young teen girls looking for trendy fashion from popular name brands. Girls consider the brand part of the "coquette" category.

Brandy Melville is an Italian clothing and fashion accessories brand that markets one-size-fits-all clothing. They place little emphasis on advertising and rely on word-of-mouth and social media.

There are four (4) styles of Brandy and they all depend on the aging process, just like Tequila. Very Special (VS): Aged at least 2 yrs. Very Special Old Pale (VSOP): Aged 4+ yrs. Extra Old (XO): Aged at least 6 yrs. Hors d'âge: Aged at least 30 yrs.

Coquette aesthetic is a 2020s fashion trend that is characterized by a mix of sweet, romantic, and sometimes playful elements and focuses on femininity through the use of clothes with lace, flounces, pastel colors, and bows, often draws inspiration from historical periods like the Victorian era and the 1950s, with a ...