Fashion shows can be a great way to showcase a new collection of clothes or get out products to a different audience. But these shows can be a little tricky to get right. Here we provide 5 key tips to help you with planning an amazing fashion show.
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1. Utilise technology as much as possible
It’s important for anyone planning a fashion show to embrace technology. It’s become expected as a part of the industry can be utilised in many ways. Technology can really boost the experience of the show, even for those people sitting next to the catwalk. Big screens on either side can help to showcase different angles of the clothing.
Additionally, you should consider recording and streaming your event to get it out to a wider audience. This also gives you the chance to show off the clothing at a later date. Investing in the technology needed to record and stream in high definition is definitely worth it.
2. Choose the right models
Getting the right models for your event needs to be a priority. Your models should not only have the right look for the types of clothes being showcased but also the personality to keep the crowd’s attention.
In addition, it’s best to showcase a range of body shapes and sizes outside of the stereotypical model appearance.
“We have always had a policy of using models who would actually be wearing our clothes,” says Tina Bucknall of her women’s fashion brand, “it is always our aim to display real women in real sizes, and it helps customers to connect with our products.”
3. Make sure the atmosphere is right
A great fashion show relies on creating an ideal atmosphere, so this is something you really need to ensure you’re doing. You can do this by choosing the right location and ensuring that the interior matches the theme of the show.
Lighting can be used for a striking look, but remember to have changeable lighting in order to put the complete focus on the models when they’re on the catwalk. A modern show will benefit from an urban or industrial look, while a more mature show may come off better in comfortable, warm surroundings.
4. Schedule in practice runs
You should plan practice runs for your fashion event. Even if you have experienced models and trust everyone involved to do a great job, it’s still best for everyone to get a feel for how things will go on the night. This will help everything run far more smoothly.
That’s why it’s worth setting up a full dress rehearsal before the event. This allows models to have the chance to walk on the actual runway they’ll be using and get a feel for the timings of events. Additionally, this helps those in charge of lights and production elements to better understand their own cues.
Tip: You can get more inspiration in our guide on doing a proper event dry run.
5. Make guests feel special
Remember that this is a glamorous fashion event. You want those attending to feel that they are important. Depending on the scale of your event, you could have attendees who’ve never been to a fashion show before or those who have attended hundreds. Either way, you need to treat them like they are the main attraction.
Serve co*cktails beforehand and offer samples of makeup and hair products. It might only be a small gesture, but it can put guests in the right mood to really take in the event and enjoy it as much as possible.
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Final thoughts
It doesn’t matter if this is your first time planning a fashion show or you’re just looking for new ways to ensure your shows run as smoothly is possible. Remember: It’s always best to work with experienced professionals who have worked on shows similar to yours in the past.
Get your fashion show right, and it can be hugely rewarding for everyone involved.
Author: Dakota Murphey provides content for a small selection of event industry sites including Billetto.
FAQs
5 Characteristics a Fashion Show Venue Should Have.
- An advantageous location :
- An evocative – and appropriate – backdrop :
- The right practical amenities :
- A track record and reputation in fashion :
- Sufficient capacity for the invitees :
Model Tips for Fashion Show Prep
- Wear cute but loose clothing. ...
- Wear nude colored undergarments, ones that don't make lines under your clothing. ...
- If it's fashion week, still bring your heels, cards, portfolio, water, and snacks. ...
- Take care of yourself. ...
- Bring a book (or ebook). ...
- Be present. ...
- Be grateful. ...
- Make sure to eat.
The key ingredients to a good fashion show are a general theme, a well-coordinated team, and a well-designed program. It is important that you come up with a plan for your show: theme, location and date, music and decorations.
What are the five most important points when planning a fashion show? ›
5 Key Tips for Planning a Fashion Show
- Utilise technology as much as possible. It's important for anyone planning a fashion show to embrace technology. ...
- Choose the right models. ...
- Make sure the atmosphere is right. ...
- Schedule in practice runs. ...
- Make guests feel special.
Here are a few qualities you should look for in your outdoor clothing before making that investment.
- Durable, Dynamic, High-Quality Materials. ...
- Versatile. ...
- Eco-Friendly and Sustainable. ...
- Quality Organic Materials. ...
- Simple.
A fashion trend's life cycle can be divided into five stages, generally speaking: introduction, rise, peak, decline, and obsolescence. The life cycles of fashion trends today have changed; technology and social media have rendered them much shorter and less predictable than in the past.
What are the goals of fashion show? ›
A fashion show (French défilé de mode) is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made.
What are the rules of fashion show? ›
No tube tops, no single strip tops, dress should be knee length, no cleavage showing, and no backless (unless traditional). 8. Teams will be judged on costumes, theme, walking stance, attitude and tag line.
How do you write a fashion show script? ›
Start off with an introduction that gives you the premise of the show purpose. Welcome the audience next. Then, organize the outfits in runs and put the descriptions in the proper order to line up with the outfits. Double check with the organizers to ensure the script matches the order of model appearance.
What makes a fashion blog successful? ›
Sell Your Products/Services. A good way to make money through fashion blogging is to have your own brand of clothes, accessories or provide similar services. For example, you could have your own unique creations for sale or offer consultation services on fashion.
The evaluation criteria are the following.
- Authenticity and originality.
- Design concept and quality.
- Vision and fashion factor.
- Pattern construction.
- Creativity and craftsmanship.
- Potential for commercial production.
- Overall stylistic concept.
- Theme.
Fashion Designing Basics: Factors Influencing Popular Fashion
- Fashion Forecast (Colour & Fabric) Deciding the colour, fabric and look for the upcoming season is something that every designer works on. ...
- Movies & Music. The entertainment world is a major influencer of fashion. ...
- Fashion Stylist. ...
- Economy of a Country.
The four basic ingredients or elements of design used in fashion are shape or silhouette, line, colour and texture. A silhouette can be described as the outline of the entire garment. This is the most obvious visual element of the garment.
What is the 7 elements of fashion design? ›
So these were the seven basic elements of design – form, shape, line, color, texture, typography, and space. These various elements can make your piece successful when used right.
What are the 3 types of fashion? ›
There are five primary types of fashion design:
- Haute Couture.
- Luxury Fashion.
- Ready-to-wear Fashion.
- Economy Fashion.
- Fast Fashion.
- Introduction.
- Key sectors of the fashion industry. Textile design and production. Fashion design and manufacturing. Fashion retailing, marketing, and merchandising. Fashion shows. Media and marketing.
- World fashion.
- The fashion system.
Learn about the major writing styles: narrative, descriptive, persuasive, expository, and creative, and read examples of each.
What are the 7 types of fashion? ›
There are seven (7) dressing styles:
- Classic.
- Relaxed.
- Dramatic.
- Creative.
- Rebellious.
- Feminine.
- Elegant Chic.
Here are the job duties a fashion marketer may be responsible for: Develop brand image. Identify and research target audience of a brand. Analyze market reports.
What are the main features of fashion? ›
Characteristics of Fashion:
- The following characteristics of fashion may be pointed out:
- (i) Fashion is a group choice:
- (ii) Fashion is changeable:
- (iii) The element of utility may or may not be present in fashion:
- (iv) Fashions are all-pervading:
- (v) Uniformity:
- (vi) Maddening tempo:
A career in fashion design can be quite fruitful for those with wanderlust.
- You Get to Utilize Your Creative Skills in a Form You Love. ...
- Self Satisfaction. ...
- Starting Your Own Business. ...
- Hard-Working Mentality. ...
- Fun and Creative. ...
- Decent Income. ...
- Passion. ...
- Travelling.
RESPECT BALANCE
The golden rule of style comes from none other than Coco Chanel: before leaving the house, look in the mirror and remove one accessory. This ensures your outfit won't be overstyled.
What should you not do at a fashion show? ›
Simple: think your everyday style but elevated.
- DON'T ignore weather conditions – if it's cold, wear an appropriate outfit and leave your tiny shorts for summer!
- DON'T wear shoes you can't walk in.
- DON'T block the view of everyone around you while you Instagram every look.
The Key Ingredients to Perfect Fashion Show Lighting
- Use warm, even lighting on the runway.
- For bigger spaces, project video content, either by magnifying what's happening on the runway or by displaying creative content behind the models. ...
- Don't be afraid to push your creativity by enhancing your environment with light.
Although there are many notable fashion weeks around the world, only four are known as the "Big Four": in chronological order, New York, London, Milan, and Paris.
What are some best themes? ›
10 common themes in writing
- 1 Beauty.
- 2 Good vs. evil.
- 3 Coming-of-age.
- 4 Loyalty.
- 5 Betrayal.
- 6 Life and death.
- 7 Justice.
- 8 Family.
Definition. A fashion blog can cover many topics, such as specific items of clothing and accessories, beauty tips, trends in various apparel markets (haute couture, prêt-à-porter, etc.), celebrity fashion choices, and street fashion trends.
How can I make my fashion show unique? ›
We've come up with these 10 unique fashion show ideas that are sure to draw attention while still being practical under a tight timeframe or budget.
...
- Feature a dance number. ...
- Host it at an outdoor venue. ...
- Make it an online-only event. ...
- Host it at an art gallery. ...
- Use everyday people as models. ...
- Have a pet fashion show.
Meaning of fashion statement in English. clothes that you wear or something else that you own in order to attract attention and show other people the type of person you are: I thought I'd be bold and make a fashion statement.
What do you consider in venue suitability? ›
What are the factors to consider in choosing a venue for an event?
- Location and Accessibility.
- Parking.
- Capacity of Space.
- Services and Amenities.
- Layout.
- Ambiance.
Choosing the perfect venue for your special event is no easy task, and there are a lot of factors to consider. The venue's price, available dates, location, parking availability, accommodations for your guests… the list of things to think about can go on and on and you do not want to make a costly mistake!
How do I choose a fashion show venue? ›
What to Consider When Selecting A Fashion Show Venue
- Continuing The Narrative. Every fashion collection has a narrative. ...
- Event Flow. One of the first things to consider is how your venue will facilitate event flow. ...
- Theatrics And Special Effects. Every fashion brand has their defining aesthetic. ...
- Venue Reputation.
The most important aspect of choosing a venue is the cost-efficiency. Make sure the venue offers price flexibility such as pricing tiers or packages. You can also check whether a venue offers an all-inclusive hire rate or if they offer more price-friendly, digestible options.
How do you write a checklist for a venue? ›
Tuesday Tip: Create A Checklist of Your Venue Requirements
- Your preferred method of communication.
- A response due date.
- Deadline decision date.
- Description of the organization hosting the event.
- Event date (and possible alternative dates)
- Event time.
- Number of attendees and seating needs.
To help in making your next event successful, here are 10 important things to consider when planning an event:
- Big Tasks First. ...
- Form a Budget. ...
- The Location. ...
- What Kind of Entertainment Should You Get? ...
- WiFi Accessibility. ...
- Coordination of Volunteers / Staff. ...
- Who's Coming? ...
- Hospitality.
5 Tips for Choosing a Theme for your Event
- The Tagline. The tagline needs only to be a small summary sentence of the message you want to convey and you can use it throughout the planning process, considering it at each stage of your preparation. ...
- Creative Ideas. ...
- The Type of Event. ...
- Keep it Consistent. ...
- Color or Lighting Scheme.
In summary, if you wanted to have a successful event, you have to include and consider the Elements, Essentials, Environment, Energy and Emotions that must be part of the event.
What are the 5 domains of event planning? ›
Event management is made up of five areas of management:
- Design.
- Administration.
- Marketing.
- Operations.
- Risk.
Event management has 7 key elements: event infrastructure, audience, attendees, organizers, venue, and media. Your event software should be able to manage all of these elements.
