9 Predictions for How We’ll Eat in 2024 (2024)

Food|9 Predictions for How We’ll Eat in 2024

https://www.nytimes.com/2023/12/26/dining/food-trends-2024.html

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Meal-flavored co*cktails, premium water and lots of snacks: Here’s what the next year holds for food and drinks.

No one can predict with certainty what we will eat and drink in the new year, but multitudes try.

As my own end-of-the-year ritual, I sift through an avalanche of predictions from big food companies, PR firms, restaurant groups and market researchers. And then I get on the phone, interviewing the best prognosticators in the business.

I’m not interested in the next viral chickle or what will replace almond moms and girl dinners. Instead, I study small cultural, media and economic data points and watch the trend emerge.

So what’s up for 2024? “I’d call it hi-lo,” said Andrew Freeman, president of AF & Co., the San Francisco consulting firm that for 16 years has published a popular food and hospitality trend report in conjunction with the brand and marketing firm Carbonate. “There is this desire for boldness and maximalism and collaboration, but with this sense that whatever I spend, I need to feel real value for my money.”

People want high-quality ingredients, but they also want value — especially members of Generation Z, who are emerging as sensible and skeptical cooks and diners who want safe rewards wrapped in adventure.

Luxury will be found less in the cost or rarity of an ingredient but rather in the quality of a product that makes life easier, interesting and more fun.

“A lot of it is, ‘I just want this fantastic experience to take us away from what’s happening on the news,’” said Jennifer Zhou, who helps lead the flavor and color team at the global food processor ADM.

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9 Predictions for How We’ll Eat in 2024 (2024)

FAQs

What is the food prediction for 2024? ›

According to its team of food, nutrition and health experts and its consumer research insights, 2024 will see more functional beverages, a boom in botanicals, rising demand for foods that support emotional well-being, a focus on food labels and a growing acceptance of artificial intelligence (AI).

What is a new food you would like to try in 2024? ›

  • Pasture-Raised Meat and Eggs. Following the pattern of many other food trends of 2024, those with the means to purchase pasture-raised meat and eggs may be interested in making the shift. ...
  • Reducetarian Eating. ...
  • International BBQ. ...
  • Girl Dinner. ...
  • Tinned Fish. ...
  • Peppers and Hot Flavors. ...
  • Yuzu Fruit. ...
  • Moringa.
Feb 12, 2024

What are the trends in snacking in 2024? ›

Mindfulness, purposeful grazing and adventurous eating are among the top snacking trends for 2024/25, according to US FMCG giant Mondelez International's fifth annual State of Snacking report. We highlight the most interesting findings.

What are the trends in the food and beverage industry in 2024? ›

2024 is seeing a surge in health-focused consumers, prompting beverage brands across the board, from sugary sodas to premium wines, to rethink their offerings and introduce innovative, wellness-oriented products.

What is the lucky food for 2024? ›

Lumpia is said to attract luck and money and is a symbol for wealth prosperity because of their resemblance to gold bars. Lumpia is a delicious way to serve up good fortune for New Year 2024. Have some fun and try these different variations of lumpia recipes for your Filipino new year food menu.

What are the trend predictions for 2024? ›

One of the hottest future trends predicted for 2024 is the use of metallic shades in clothing and accessories. This radiant look can be spotted in garments, footwear, jewelry, and even makeup. Metallic hues like silver, gold, bronze, and copper lend an air of elegance and luxury to any ensemble.

What are the 10 future foods? ›

The future of food
  • Eating insects. Crispy grasshoppers, roasted cicadas, mealworm burgers… ...
  • Protein from thin air. ...
  • Food rescued from the bin. ...
  • Mushroom mania. ...
  • Foraging in the forest. ...
  • Fish that isn't fish. ...
  • You provide the packaging. ...
  • Seaweed: the superfood we've been ignoring.

What foods will we eat in the future? ›

Here are the top 4 predictions on the future of food:
  • Edible insects. The idea may seem absurd, but entomophagy is nothing new to some parts of the world. ...
  • Algae. Algae, or seaweed, will also become more abundant in the food industry. ...
  • Plant-based meat. ...
  • Lab-grown meat.
Jun 15, 2023

What is the spicy food trend in 2024? ›

Inception: Fermented flavors like doubanjiang or fermented chilies are beginning to trend in 2024. Adoption: Dried peppers and dried pepper flakes such as guajillo, Aleppo, and anchos are currently trending. Proliferation: Explore sweet and savory options, especially with tropical fruits.

What food is trending in summer 2024? ›

This summer is ripe for tropical fruit, pun intended. Get ready for dragon fruit, guava, ube, tamarind and guanabana flavored food and drinks this summer, as brands turn to innovation to drive consumer interest. And don't forget the heat. More spice is on the way, too, according to Daymon's March 2024 Flavor Study.

What is the salad trend in 2024? ›

Beat the Heat: 2024's Hottest Salad Trends to Try This Summer
  • Greek Orzo Salad. Cook orzo pasta and let it cool. ...
  • Berry Spinach Salad. ...
  • Thai Peanut Noodle Salad. ...
  • Chickpea and Mediterranean Vegetable Salad. ...
  • Watermelon Feta Salad. ...
  • Caprese Salad with Heirloom Tomatoes. ...
  • Grilled Peach Salad. ...
  • Asian-Inspired Cucumber Salad.

What is the next big food trend? ›

What foods are trending 2024? 2024 is a year of alternatives, including almond milk, vegetarian fried chicken, potato milk, fusion flavors and plant-based meat to name a few. There's also a focus on global dishes, even more bold flavors, and urban produce.

How will we eat in 2024? ›

Ultra-processed” will continue its rise as a toxic food phrase, according to a Mintel's 2024 global food and drink trends report. Natural fermentation, cold-pressed oils, burgers from nuts and legumes and good, old-fashioned ingredients like butter and cream will have cachet.

What is the trend in meat in 2024? ›

March 18, 2024 (Washington, D.C.) - The number of Americans who describe themselves as meat eaters (80%) and the number of households that purchase meat (98%) remain steady from 2023, while the number seeking to decrease meat consumption has fallen by 20% since 2020, according to the 19th annual Power of Meat report ...

What is the trend in vegetables in 2024? ›

Consumers are now seeking out unique and lesser-known produce like Romanesco broccoli, with its fractal patterns and nutty flavor, or the vibrant, sweet-tart dragon fruit. Purple carrots and watermelon radishes are also gaining popularity, offering unique flavors and a burst of color to dishes.

What is the restaurant forecast for 2024? ›

Washington, D.C. – Restaurants sales are forecast to exceed $1.1 trillion in sales this year, marking a new milestone for the industry that will employ over 15.7 million people in the United States by the end of 2024.

What are the flavor trends for 2024? ›

This summer is ripe for tropical fruit, pun intended. Get ready for dragon fruit, guava, ube, tamarind and guanabana flavored food and drinks this summer, as brands turn to innovation to drive consumer interest. And don't forget the heat.

What is the consumer forecast for 2024? ›

A slowdown in inflation will bolster retail volume growth by 6.7% in US dollar terms and 2% in volume terms in 2024.

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