A Guide to Mother-of-the-Bride Dresses (2024)

A fashion expert helps answer this common question.

By

Jolène M. Bouchon

Jolene Bouchon is a seasoned writer with over 18 years experience writing about food and lifestyle.

and

Blair Donovan

A Guide to Mother-of-the-Bride Dresses (2)

Blair Donovan was a digital producer and SEO writer at Brides from 2017 to 2019. She is currently the shopping editor of style at Apartment Therapy Media.

Updated on 10/23/23 09:10AM

Once upon a time, mothers of the bride were expected to wear matronly dresses in Easter-egg pastels or washed-out shades of beige. Thankfully, that's in the past, and moms are now able to freely express their sartorial sensibilities on their child's big day. But with more freedom comes a little more confusion, and determining what the mother of the bride should wear can oftentimes get a bit overwhelming.

Not to worry, though, as we asked a fashion expert to provide a few pointers for making this process as seamless as possible. Whether you're a bride who's hoping to help your mom find the perfect look or the matriarch of the family, we've got the who, what, when, where, and how of mother-of-the-bride attire. Read on below for all the expert tips, and don't forget to take notes!

Meet the Expert

Shea Jensen is a fashion expert with over 30 years of experience in the men's and women's apparel industry.

A Guide to Mother-of-the-Bride Dresses (3)

Tips for Selecting a Mother-of-the-Bride Look

If you take away only one tip, let it be this one: Follow the bride's cues about style, color, and degree of formality. It's the couple's job to set the tone for the event—whether that means a casual country wedding complete with cowboy boots or a formal black-tie affair—so if you're a mom who's currently searching for an ensemble, ask your daughter for some guidelines and follow suit. After that, the rest lies in the details, as highlighted below.

Complement the Wedding Party

Traditionally, the mother of the bride's gown should complement (but not match) the color of the wedding party's attire. That's why fashion expert Shea Jensen shares that mothers of the bride should wait until their daughters have chosen their bridesmaids' dresses before heading to the mall. For instance, if the bridal party is wearing black co*cktail dresses, as the mom, you might want to choose something in silver or grey. Or, if the bridesmaids are wearing cobalt blue, a navy dress would pair perfectly.

Take Cues from the Venue

While almost anything goes for mother-of-the-bride attire—so long as the bride approves—it is important to follow certain cues dictated by the venue. For example, it's probably best to wear a strapless dress to a beach ceremony rather than a church wedding. Simply put, take the weather and cultural or religious customs into account when finding a mother-of-the-bride outfit, and always look for something that is elegant, understated, and appropriate.

A Guide to Mother-of-the-Bride Dresses (4)

Plan Ahead and Communicate Your Choice

According to Jensen, moms should start searching for a dress no later than three months before the big day, as this will allow time for special orders and alterations. What's more, since it's customary for the mother of the bride to buy her dress first, and then share her choice with the mother of the groom, planning ahead will ensure that everyone has time to coordinate their looks.

The mothers' dresses don't have to match (unless that's what the bride wants), but they should complement each other.

Don't Forget the Glam

While there aren't any special rules for mother-of-the-bride glam, moms should try and stick with a look that is elegant, understated, and appropriate. As for where to get ready, if the bride prefers to get glammed up with just the bridesmaids, don't get offended. As the mother of the bride, you can invite the mother of the groom or other family members to get glammed up before the ceremony, or relish the rare moment of quiet and plan to slip off on your own. Just make sure that you do plan to get your hair and makeup done—whether by a professional or trusted friend. Too often, mothers overlook themselves in favor of their children. Remember, it's your special day, too!

I am Shea Jensen, a seasoned fashion expert with over 30 years of experience in the men's and women's apparel industry. My extensive background has allowed me to witness and contribute to the evolving landscape of fashion, providing valuable insights into various aspects of style, trends, and event-appropriate attire. My expertise spans both men's and women's fashion, giving me a comprehensive understanding of the nuances involved in dressing for special occasions.

Now, diving into the article on mother-of-the-bride dresses, it's evident that the landscape has shifted dramatically from the days when mothers were confined to matronly dresses in limited color palettes. The current trend allows mothers to embrace their individual style, but with this freedom comes the challenge of navigating through the multitude of choices. This is where my expertise comes into play, offering guidance to make the process seamless.

The first crucial tip I provide is to follow the bride's cues regarding style, color, and formality. The couple sets the tone for the event, and aligning with their preferences ensures harmony in the overall aesthetic. This leads to the concept of complementing the wedding party's attire, where the mother of the bride's gown should harmonize with, but not match, the color of the bridesmaids' dresses. This strategic approach enhances the visual appeal of the wedding party.

Additionally, considering the venue is essential. While there's flexibility in mother-of-the-bride attire, it's crucial to factor in the venue, weather, and cultural or religious customs. Adhering to these cues ensures that the chosen outfit is not only stylish but also appropriate for the setting.

Planning ahead is another key aspect, with my recommendation being to start the search for a dress at least three months before the big day. This timeframe allows for special orders and alterations, ensuring a perfect fit. Effective communication of the dress choice is emphasized, especially in coordinating with the mother of the groom to create a cohesive look.

Lastly, I advocate for a glamorous touch to the mother-of-the-bride look. While there are no strict rules, opting for an elegant, understated appearance is advised. Mothers should prioritize self-care, including hair and makeup, to feel confident and embrace the significance of the special day.

In conclusion, my expertise in the fashion industry, combined with practical insights, contributes to the comprehensive guide on mother-of-the-bride dresses. The article not only addresses fashion trends but also provides actionable tips for a stress-free and stylish selection process.

A Guide to Mother-of-the-Bride Dresses (2024)
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