A look into the world of marketing and design – London School of Design & Marketing (2024)

Trends are a fascinating aspect of the marketing and design world. They are everywhere, from fashion to technology, and they can have a significant impact on how companies market and design their products. But have you ever wondered how trends are born? In this article, we’ll explore the various factors that contribute to the creation of a trend and how they are used in the marketing and design industry.

Cultural influences

Culture plays an important role in the creation of trends. It can be influenced by everything from art and music to politics and social movements. For example, the rise of streetwear as a fashion trend can be attributed to the influence of hip-hop and street culture. Similarly, political and social movements can also influence the emergence of a trend. For example, the recent trend toward sustainable and eco-friendly products can be attributed to the growing concern for the environment and the need to reduce the ecological footprint.

Technological progress

Technology is another important factor in the emergence of trends. With the rapid advancement of technology, new products and ideas are constantly being developed, leading to new trends. For example, the advent of social media and the rise of influencers have led to a trend of promoting products and services on Instagram and other platforms. Similarly, developments in virtual reality and augmented reality have led to a trend to use these technologies in marketing and design.

Consumer behaviour

Consumer behaviour is another key factor in the emergence of trends. The way people shop, what they buy, and what they want can change over time, leading to new trends. For example, the rise of e-commerce has led to a trend toward online shopping, and the increasing popularity of subscription services has led to a trend toward the “subscription economy” Similarly, the growing interest in health and wellness has led to a trend toward natural and organic products.

Conclusion

Trends are a complex and dynamic aspect of the marketing and design world. They are influenced by a variety of factors, including cultural influences, technological advances, and consumer behaviour. Understanding how trends emerge is essential for companies and marketers who want to stay ahead of the curve and create products and services that resonate with their target audience. As a marketing and design school, it’s important to stay informed and educated on the latest trends so we can prepare our students and graduates to work in this ever-changing industry.

FAQs

What is the ranking of London School of Design and Marketing? ›

Ranked 13th in the UK and the highest ranked creative specialist university in the country, University for the Creative Arts (UCA) accredits four courses of London School of Design and Marketing: BA (Hons) Marketing, BA (Hons) Design, MA Marketing and MA Design.

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Is getting a marketing degree worth it? ›

Marketing is a great major to study as it is highly versatile, provides opportunities to advance your education, and can lead to a high-paying, in-demand career. According to Zippia, the average marketing degree salary in America is $56,295 per year or $27.07 per hour, with the top 10 percent making over $117,000.

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Is a marketing degree worth it in the UK? ›

What do Marketing graduates earn? Marketing graduates can expect an entry-level salary of between £18,000–£23,000. Mid-career, a brand manager could earn £45,000 on average, while specialists such as a digital marketer could earn up to £50,000.

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How do I get into London School of Design? ›

Design Foundation Studies

High School Graduate, A-level or equivalent foundation course qualification which includes art and design. Academic IELTS score 4.5 or equivalent. Students will be required to complete a course of English if their English is under the requirements.

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What is the number 1 art and design university? ›

1. Royal College of Art (RCA) The RCA earned the prestigious title of the world's best art and design university according to the 2020 QS World University ranking.

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What is the acceptance rate for the UAL design? ›

A: The University of the Arts London acceptance rate is around 26%, which means out of 100 application only 26 admitted. The admissions at University of the Arts London are highly competitive for international students because of high acceptance rate.

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Do marketing majors make a lot of money? ›

Based on some of the highest paying marketing/advertising jobs, you'll find that marketers can earn over $140,000 a year easily without a graduate degree, so there is potential for high pay in this field. However, the range is quite broad, with some marketing and advertising careers earning around $60,000.

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Is marketing a well paying job? ›

The best Marketing jobs can pay up to $225,500 per year.

Depending on your position, you might perform market research to find patterns and trends, research competitors' sales and advertising strategies, and ideate new ways to create consumer interest in your client's products or services.

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Does marketing degree have a lot of math? ›

Marketing is another big area of business that does not necessarily require much math. While market research analysis will likely use a good deal of math, most marketing specialists are more likely to need creative thinking skills and a keen understanding of consumer behavior.

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Is marketing a well paid job UK? ›

If you don't have much experience, you can start as a marketing assistant or apprentice. Marketing assistants typically earn between £18,000 and £22,000 a year. Marketing executives can earn between £20,000 and £30,000 per year, with the potential to reach up to £45,000 after five years of experience.

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What is the average salary in marketing UK? ›

The national average salary for a Marketing is £32,625 in United Kingdom. Filter by location to see Marketing salaries in your area. Salary estimates are based on 130 salaries submitted anonymously to Glassdoor by Marketing employees. How accurate is an average base pay range of £24K-£44K/yr?

Is it smart to major in marketing? ›

Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. If you're a strategic and creative problem-solver, then a career in marketing could be right for you.