Advantage and Drawbacks of Vertical Integration (2024)

Vertical integration is the merger of two firms at a different stage of the same industry or process of production or same final product.

Forward and backward vertical integration:

  • Forward vertical: An integration of a business that is closer to final consumers e.g. a manufacturer buying a retailer. An example is wholesaler grocery firm Booker buying the Budgens and Londis retail grocery chains.
  • Backward vertical: Business integration that is closer to the raw materials in the supply chain e.g. a manufacturer buying a component supplier. Ikea bought Romanian and Baltic forests to improve control of their key raw materials. Apple bought Star Wars motion-capture company Faceshift and Amazon acquired the chip maker Dialog in 2018. The food delivery business Ocado has bought a stake in vertical farming specialist Jones Food Company to help support the building of more farms.

Advantages of vertical integration

Some of the main advantages of vertical integration are:

  1. Control of the supply chain – this helps to reduce unit costs and improve the quality of inputs into the production (supply) process.
  2. Improved access to key raw materials perhaps at the expense of rivals who must then pay more for them.
  3. Better control over retail distribution + adding new channels to sales platforms to build business revenues.
  4. Removing suppliers and taking market intelligence away from competitors which then helps to make a market less contestable (I.e. it increases a firm’s market power).

Disadvantages of vertical integration

  1. Vertical mergers will have fewer economies of scale because production is at different stages of supply.
  2. Mergers can often create new problems of communication and coordination within the bigger more disparate firm. It can lead to diseconomies of scale where the new bigger firm is more inefficient.
Advantage and Drawbacks of Vertical Integration (2024)

FAQs

Advantage and Drawbacks of Vertical Integration? ›

Vertical integration can be difficult to capitalize on — it's costly, complex and not easily undone. However, when well executed, it can confer a number of advantages, including greater control, reduced costs, increased profitability, better product or service quality, increased customer and market insights and more.

What are some likely disadvantages of vertical integration? ›

Vertical integration often requires heavy upfront capital that may reduce a company's long-term flexibility. Forward integration occurs when a vendor attempts to acquire a company further along the supply chain (i.e., acquire a retailer).

Which of the following is a drawback of vertical integration? ›

Which of the following is a drawback of vertical integration? It increases the potential of legal repercussions.

What are the problems of vertical integration? ›

Risks in Vertical Integration
  • Established distribution channels may be adversely affected.
  • Unprofitable outcome.
  • Obsolescence due to new technologies.
  • Higher cost due to lower volume.
  • Unforeseen labor issues.
  • Lack of continued focus on the original business.
  • If acquisition is a commodity, not having lowest costs.

What are the advantages and disadvantages of integration strategies? ›

Advantages of horizontal integration include increasing market share, reducing competition, and creating economies of scale. Disadvantages include regulatory scrutiny, less flexibility, and the potential to destroy value rather than create it.

What are the advantages and disadvantages of vertical integration? ›

Vertical integration can be difficult to capitalize on — it's costly, complex and not easily undone. However, when well executed, it can confer a number of advantages, including greater control, reduced costs, increased profitability, better product or service quality, increased customer and market insights and more.

What is concern with vertical integration? ›

Vertical integration can increase costs due to additional investments in new areas, disrupt the supply chain, impair quality control, and reduce market competitiveness.

What are the disadvantages of vertical mergers? ›

Disadvantages of vertical integration
  • Vertical mergers will have fewer economies of scale because production is at different stages of supply.
  • Mergers can often create new problems of communication and coordination within the bigger more disparate firm.
Jul 23, 2021

What are the disadvantages of vertical backward integration? ›

Disadvantages of Backward Integration

By acquiring the supplier of raw materials required in the production process, the company will limit competition, resulting in sluggishness and lack of innovation. The company will be less motivated to spend money on research and development.

What is a strategic disadvantage of vertical integration quizlet? ›

Vertical integration limits a company's ability to achieve greater product differentiation and to exercise direct control over the costs of performing value chain activities.

Why is vertical integration bad for the economy? ›

Vertical integration can be desirable because it secures supplies needed by the firm to produce its product and the market needed to sell the product, but it can become undesirable when a firm's actions become anti-competitive and impede free competition in an open marketplace.

What is a good example of vertical integration? ›

Vertical integration happens when a company decides to own and produce in-house one of the steps in its supply chain. A perfect example of the vertical integration strategy is Apple. They design their own hardware and software, which allows them to control the entire production process and distribution process.

Which of the following is a relative disadvantage of vertical integration? ›

The biggest disadvantage of vertical integration is the upfront costs. The capital required to set up or buy factories or acquire retail stores, plus the costs of maintaining those operations after the fact, can be prohibitive for many companies.

What are the advantages of vertical and horizontal integration? ›

Companies should consider using both horizontal and vertical integration. Horizontal integration expands market share by acquiring a similar company serving customers in the same industry. Vertical integration can improve supply chain control, cost, and quality, including acquiring parts vendors and distributors.

How does Tesla use vertical integration? ›

Tesla's approach to vertical integration—owning as many aspects of production as possible, from raw materials to final assembly—is a stark contrast to the traditional automotive industry model of outsourcing key components and relying heavily on global supply chains.

What is the best vertically integrated company in the world? ›

Apple is one of the most successful companies in the tech industry that has implemented vertical integration. Apple has integrated hardware, software, and services to create an ecosystem that ensures customer loyalty. Apple's success can be attributed to its vertically integrated business model.

What is the disadvantage of integration? ›

Disadvantages of Integration:

Integration may threaten the coherence and consistency of current arrangements that have the support of everyone involved. Relevant specialists may continue to concentrate on the area of their core expertise and further specialist training may not be needed.

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