A fitting role for Fezco! Angus Cloud is the new face of Polo by Ralph Lauren Fragrances — and his new gig came about very organically. Because just like his character on Euphoria, the 23-year-old actor is a huge fan of the brand.
“Every time I was in the thrift store, anything with a Polo pony on it, I would grab that,” the star said in a press release shared with Us Weekly. “At a certain point, I realized I hadn’t wore a T-shirt in a couple months … that was the start of it, collecting Polo ponies.”
With a collection of upwards of 200 Ralph Lauren polos, it’s no surprise that Cloud’s love for the brand translated to his character Fezco’s on-screen wardrobe. If you’ve been keeping up with the series, you’ve probably noticed that the star has worn a slew of shirt from the brand, ranging from striped long sleeves to jerseys.
Given that the HBO Max series has such an insane fan base and wide reach, the fashion house took notice.
Global president Alexandre Coueiri said: “When meeting Angus at an event last December, we really loved the authenticity of his Polo story, his kindness and his unique style that resonates in today’s world.”
The actor took to Instagram to share the exciting news, posting a picture of himself in a Ralph Lauren-themed varsity jacket. “Welcome to the World of Polo,” he captioned his post, tagging Ralph Lauren Fragrances.
While a handful of fans took to the comments section to congratulate the star, others were more concerned with the fact that his beard, which he had for the entire season of Euphoria, was MIA.
“WHERE YA BEARD AT,” a user questioned, while another follower said, “Something looks different.” Someone else added: “Bring the beard back!!”
Chances are, Cloud was rocking a shaved look for his upcoming role in The Line. The actor was cast alongside Halle Bailey and Bo Mitchell to star in the film, which is set to be released in 2022.
Earlier this month the Euphoria actor took to Twitter to share a behind-the-scenes picture of himself (with no beard!) alongside Alex Wolff. Cloud looked totally unrecognizable in the photo — and fans couldn’t get over the transformation.
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“Told y’all beards be transforming these men,” a user wrote, while someone else said, “He shaves and suddenly he’s 17.”
In this article
As an enthusiast with a deep understanding of the entertainment industry and celebrity endorsem*nts, I can provide insights into the article about Angus Cloud becoming the new face of Polo by Ralph Lauren Fragrances. My knowledge extends to the dynamics of such collaborations, the impact of celebrity endorsem*nts on brands, and the intersection of fashion and popular culture.
Firstly, let's address Angus Cloud's connection with Polo by Ralph Lauren Fragrances. The article mentions that Cloud's involvement with the brand developed organically due to his genuine love for Polo Ralph Lauren. He expressed this passion by collecting over 200 Ralph Lauren polos, making him a true aficionado of the brand. This authentic connection is crucial in the world of celebrity endorsem*nts, as audiences tend to respond positively when they believe a celebrity genuinely aligns with the brand.
Cloud's character Fezco in the popular HBO Max series "Euphoria" played a significant role in showcasing his personal affinity for Ralph Lauren on-screen. His on-screen wardrobe featured a variety of Ralph Lauren shirts, ranging from striped long sleeves to jerseys. This integration of the brand into his character's style likely contributed to catching the attention of Polo Ralph Lauren Fragrances.
The Global President of Polo Ralph Lauren Fragrances, Alexandre Coueiri, highlighted the authenticity of Cloud's Polo story, his kindness, and his unique style during their meeting in December. This emphasizes the importance of a celebrity's personal brand and character when considering them for endorsem*nt deals.
The article also touches upon the fan base and wide reach of the HBO Max series "Euphoria," which likely played a role in Polo Ralph Lauren Fragrances' decision to collaborate with Angus Cloud. The massive popularity of the show provides a substantial platform for brand exposure and engagement with a diverse audience.
Furthermore, the article briefly mentions Cloud's shaved look, sparking comments from fans about his missing beard. This change in appearance is attributed to his upcoming role in the film "The Line," where he stars alongside Halle Bailey and Bo Mitchell. This detail showcases the transformations actors undergo for different roles and the impact it can have on their public image.
In conclusion, Angus Cloud's journey from being a fan of Polo Ralph Lauren to becoming the face of Polo by Ralph Lauren Fragrances is a testament to the authenticity and organic nature of this collaboration. The integration of fashion into his on-screen persona, coupled with the massive fan base of "Euphoria," creates a compelling narrative for the brand, solidifying the actor's role as a fitting ambassador.
