As BTS’ V joins Cartier as brand ambassador, Rs 22 lakh Panther necklace sells out in minutes (2024)

As BTS’ V joins Cartier as brand ambassador, Rs 22 lakh Panther necklace sells out in minutes (1)V also rocked a blood red shirtless pant suit set and pulled the look off with his blond hair styled in a sultry look. (Source: V/ Instagram)

French luxury jewellery house Cartier has announced BTS singer Kim “V” Taehyung as its newest global brand ambassador. As soon as the announcement was made with V sharing images from the shoot, Cartier’s iconic Panthère de Cartier necklace, which is made of white gold, diamonds, onyx, and emeralds, sold out within minutes for a whopping 22 lakh before the site witnessed a crash.

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Cartier shared images of V sporting jewellery from the new Cartier’s Panthère de Cartier collection, a range of jewellery, watches, and accessories inspired by the grace of the (you guessed it) panther. V will be the face of this collection.

V was seen sporting a sculptural diamond ring, tête-à-tête panther bracelet, the Révélation d’une Panthère watch as well as the necklace in the new images from the shoot, fashion publication WWD reported.

Taehyung crashed Cartier site too 😭 pic.twitter.com/5qRaSKuPjx

— TAE GUIDE (@taeguide) July 19, 2023

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V also rocked a blood-red shirtless pantsuit set and pulled the look off with his blonde hair styled in a sultry look.

In a press statement, Cartier cited V’s “magnetic gaze” as a perfect match for the feline collection. “V follows his trajectory with the same determination as the panther,” said Arnaud Carrez, Cartier’s senior vice president and chief marketing. “A free spirit, both author and composer, he magnetises an entire generation as a soloist and member of the group BTS.”

As BTS’ V joins Cartier as brand ambassador, Rs 22 lakh Panther necklace sells out in minutes (2)

According to fashion publication High Snobiety, BTS fansreportedly crashed the website of the luxury French jewellery brand. They’re also said to have bought out all the remaining stock of the $26,700 necklace V is pictured wearing in his Panthère campaign.

Cartier Panther Necklace 18k Yellow Gold $26,700 USD sold out in minutes on the luxury brand website after it was announced by media #KimTaehyung the artist known as #V #BTSV became their brand ambassador was shown wearing it. Only a handful left in white gold at this time pic.twitter.com/19N4URXxCd

— Taehyung Website (@TaehyungWebsite) July 19, 2023

Many of the BTS singers have been tapped as brand ambassadors for luxury brands. V, himself, joined the couture house of Celine as a brand ambassador in March, after an appearance at the brand’s Spring/Summer 2023 runway show.

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His other bandmates too have deals like these lined up with RM signing with Bottega Veneta as a brand ambassador, SUGA joining Valentino, Jungkook taking Calvin Klein to new heights, and Jimin sparkling in a Tiffany & Co campaign.

The band is currently on a year-long break to allow its members to focus on solo projects, as well as give them the time to serve their compulsory military service in their home country, South Korea.

Check out the images of V in the Cartier campaign below.

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A post shared by V (@thv)

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As BTS’ V joins Cartier as brand ambassador, Rs 22 lakh Panther necklace sells out in minutes (2024)

FAQs

Is BTS V the brand ambassador of Cartier? ›

Kicking off this partnership with him, Cartier shared images of V sporting jewellery from the new Cartier's Panthère de Cartier collection. French luxury jewellery house Cartier has announced BTS singer Kim “V” Taehyung as its newest global brand ambassador.

Who is the best ambassador of Cartier? ›

A Look into Cartier's Creative Ambassadors
  • Troye Sivan. Troye Sivan, an Australian pop star, embodied the spirit of the Cartier Pasha timepiece by highlighting creativity and diversity. ...
  • Willow Smith. ...
  • Jackson Wang. ...
  • Maisie Williams. ...
  • Rami Malek.
Apr 30, 2024

Who is the brand ambassador of Panthère de Cartier? ›

Kim Taehyung (V of BTS)

The 'Sweet Night' singer is now the face of the latest Panthère de Cartier campaign and sports a tête-à-tête panther bracelet, the Révélation d'une Panthère watch, and a sculptural diamond ring from the collection in its new campaign.

How rich is BTS V? ›

According to Times Now, V has an estimated net worth of $40 million (Rs 334 crore). Kim Taehyung's significant wealth is attributed to not just BTS' success as a group, but also his solo endeavours. The singer released Layover, his much-loved debut solo album, in 2023.

Who is the highest paid BTS member? ›

J-Hope is one of the richest and highest-paid members, with a net worth of around $24–26 million.

Is Kim Taehyung the brand ambassador of Gucci? ›

No, Taehyung is not officially a Gucci model, but he does wear Gucci clothes very often.

Who is the ambassador of Cartier in K-pop? ›

V from BTS

The singer was recently appointed as the global brand ambassador for Cartier. The iconic Panthère de Cartier necklace, which is worth a whopping INR 22 lakh, sold out following the release of campaign photos of V wearing the jewellery.

Who is the richest member of BTS in 2024? ›

As per GQ India's findings, V, also known as Kim Taehyung, currently enlisted in the military, emerges as the wealthiest BTS member in 2024.

Which BTS member is Louis Vuitton ambassador? ›

J-Hope is the latest member of the K-pop boy group to become an ambassador for a luxury fashion brand. Louis Vuitton has named J-Hope as their house ambassador, continuing their long relationship.

Who is Gucci King? ›

BLACKPINK's Jennie and Kim Taehyung are known as Gucci queen and king. In South Korea, Jennie is referred to as the "human Gucci" or "walking Gucci" for her ability to look costly in any attire.

Why is Cartier so expensive? ›

The majority of Cartier's pieces are made from solid 18-carat gold - one of the most expensive types of gold available - so investing in Cartier jewellery is worthwhile. Gold is a secure investment, with few fluctuations in price, so it's highly likely the price will continue to go up.

Who owns Cartier today? ›

Cartier, a world-renowned jewelry and watch brand, has been owned by Richemont (or a subsidiary of Richemont) since 1993.

Who are the celebrity ambassadors of Cartier? ›

Cartier Global ambassadors Paul Mescal, JISOO, Yara Shahidi, Jackson Wang and Labrinth, who composed the soundtrack, embody all forms of love and the infinite possibilities of connection.

Is VA the brand ambassador of Cartier? ›

V has also been named Cartier's newest brand ambassador. A campaign for Cartier's Panthère de Cartier collection, a line of jewelry, watches, and accessories inspired by the grace of the (you guessed it) panther, features the musician and heartthrob to launch his new gig.

Is V an ambassador of Gucci? ›

Fans have always known his love for GUCCI is strong and even though he isn't an ambassador, they've edited him to look like real GUCCI photoshoots.

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