EXCLUSIVE: Louis Vuitton Names K-pop Band Riize as Newest House Ambassadors (2024)

PARIS — South Korean boy band Riize have been named the newest house ambassadors for Louis Vuitton, the house revealed Monday.

Members Shotaro, Eunseok, Sungchan, Wonbin, Sohee and Anton appear in first images of the group, in monogram printed denim, bomber jackets, printed reversible fleece vests and cargo pant looks from the pre-spring 2024 collection.

“The group has garnered significant attention for its trendsetting and confident fashion style. Their comfortable and liberating fashion choices have already piqued interest in the fashion world, and they are eagerly anticipating future collaborations and adventures with Louis Vuitton,” the company said in a statement.

Louis Vuitton has snapped up the popular boy band just three months after their debut, proving houses are eager to work with South Korean talent.

They are the latest South Korean stars to join the house. K-pop icons BTS paved the way, becoming the first group collectively signed to Louis Vuitton in April 2021 and appearing in the brand’s runway show in July of that year.

Girl group Le Sserafim joined the house last month, along with Stray Kids member Felix in August, BTS member J-Hope in February, Got7 member Jackson Wang in January and NewJeans member Hyein in December 2022, just six months after the group’s debut.

Louis Vuitton has strengthened its ties with South Korea and its heated luxury market with a monumental women’s pre-fall show last April, turning Seoul’s landmark Jamsugyo Bridge into an epic runway.

While Riize is only three songs into their career, they have quickly gained popularity with their guitar and sax-infused singles. Their first single, “Get a Guitar,” sold more than 1 million copies in its first week.

They debuted in September as a seven-member group, with member Seunghan taking an indefinite hiatus from the group last month after a series of private social media posts were shared. Shotaro and Sungchan were previously in the group NCT.

Riize has proven popular on social media, gaining 2.6 million Instagram and 1.8 million TikTok followers.

The group will release their next single on Jan. 5.

EXCLUSIVE: Louis Vuitton Names K-pop Band Riize as Newest House Ambassadors (2024)

FAQs

EXCLUSIVE: Louis Vuitton Names K-pop Band Riize as Newest House Ambassadors? ›

The Maison is pleased to welcome the members of K-Pop group @riize_official — SHOTARO, EUNSEOK, SUNGCHAN, WONBIN, SOHEE, and ANTON — as House Ambassadors, evoking their unique music style through Louis Vuitton's creations.

Who are the Louis Vuitton house ambassadors? ›

Four-time Oscar-nominated actress Saoirse Ronan has been announced as Louis Vuitton's newest house ambassador. The French house confirmed on their Instagram account that Ronan joins a coveted list of ambassadors that include the likes of Sophie Turner, Zendaya, HoYeon Jung and BTS's J-Hope.

Who are the Louis Vuitton K-pop ambassadors? ›

EXCLUSIVE: Louis Vuitton Names K-pop Band Riize as Newest House Ambassadors. Shotaro, Eunseok, Sungchan, Wonbin, Sohee and Anton of the group Riize are the latest South Korean ambassadors for the brand.

Which K-pop idol is luxury brand ambassador? ›

Exo's Kai for Gucci

In 2019, Kai (Kim Jong-in), one of the main dancers of the South Korean boy band Exo, was appointed as the global ambassador for the Italian luxury brand Gucci, marking him as the first South Korean to ever become a global face of the uber luxury company.

Who is the brand ambassador of Louis Vuitton in 2024? ›

Dupont will wear the brand at the 2024 Paris Olympics.

At 27-years-old, he's widely hailed as one of the most accomplished players of his generation, having won the Six Nations Player of the Championships, an award for the single best performing player in the competition, on three occasions.

How much do Louis Vuitton house ambassadors make? ›

How much does an Ambassador make at Louis Vuitton in the United States? The estimated average pay for Ambassador at this company in the United States is $19.34 per hour, which is 20% above the national average.

Who is Felix house ambassador of Louis Vuitton? ›

Louis Vuitton welcomes its newest house ambassador, Felix from Stray Kids. Louis Vuitton adds K-pop's Stray Kids lead rapper Felix as a house ambassador, alongside a roster featuring Zendaya, Taeyeon, and others. Felix's collaboration follows Stray Kids' Hyunjin's Versace partnership.

What luxury is BTS ambassador? ›

Are BTS members Louis Vuitton's brand ambassadors? yep.

Which K-pop idol is Dior ambassador? ›

Jimin of BTS, brand ambassador of Dior

Even before BTS was named as Louis Vuitton ambassadors, the boy band had already established a special connection with the house of Dior.

Who is the Korean model for Louis Vuitton? ›

The South Korean model-turned-actress shot to even greater fame after hit series Squid Game propelled her to global stardom helping her to land an ambassador role at Louis Vuitton.

Who is the Gucci queen in K-pop? ›

Expert-Verified Answer. BLACKPINK's Jennie and Kim Taehyung are known as Gucci queen and king. In South Korea, Jennie is referred to as the "human Gucci" or "walking Gucci" for her ability to look costly in any attire.

Who is the most expensive K-pop idol? ›

The richest K-Pop idol according to the information i got it is IU. All the Blackpink members except Rosie is on the list of top 10 richest K-pop Idols in 2024.

What brand is Jungkook's ambassador? ›

The BTS star is one of Calvin Klein's global brand ambassadors. From "2 COOL 4 SKOOL" to "Dynamite," BTS has captivated fans around the world. Jungkook just cooked up another head-turning campaign with Calvin Klein.

Who are the kpop Louis Vuitton ambassadors? ›

Kim Chaewon, Hong Eunchae, Sakura, Kazuha and Huh Yunjin appear in the campaign for a capsule collection of bags sold exclusively in South Korea.

Who is the Thai Louis Vuitton ambassador? ›

Thai rapper and singer Bambam has been named as Louis Vuitton's newest House ambassador.

Who is the new ambassador of YSL? ›

Dua Lipa, the Anglo-Albanian singer and model, winner of three Grammy Awards (2019 and 2021), is the new face of the Maison Saint Laurent beauty universe. This role follows on from her “modern, free and audacious” incarnation of the Libre fragrance since 2019.

What is the difference between a brand ambassador and a house ambassador? ›

HA (house ambassador) is the center, while BA (brand ambassador) is only in some regions. House ambassador is a model used for the entire region, while a global ambassador is only for a specific region.

Who are the ambassadors of Stray Kids? ›

Last July, group member Hyunjin was tapped as a brand ambassador for Versace and a month later Felix was named a brand ambassador for Louis Vuitton.

Who does Louis Vuitton endorse? ›

Wembanyama joins the brand's extensive roster of ambassadors, which includes tennis aces Carlos Alcaraz and Naomi Osaka and French swimmer Leon Marchand. Louis Vuitton has also previously worked with soccer icons Lionel Messi and Cristiano Ronaldo.

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