Porsche has been the clear favorite of luxury automotive shoppers for years thanks its attention to long-lasting style, luxury, and performance. Whether you are in themarket for a new Porsche model or are just curious about a few brand statistics, you may be wondering how old the average Porsche buyer is. Our team at Porsche of Colorado Springs has compiled information from market research to give you a look at the average Porsche owner age and who is most likely to buy a Porsche vehicle.
Like any retail market, the automotive world has seemingly endless amounts of research done year after year. The Porsche brand has been the focus of some of that research and market data has been put together to see what the average age of Porsche owners and buyers is. The answer isn’tone clear number, butactually variesdepending on the model. Buyers of the fan-favorite Porsche 911 model are.often between 46 and 65 years old, with the average age being52. The Porsche Boxster, on the other hand, is often bought by persons who are 47 years ofa*ge orfall between 36 and 55 years of age.
Who isMost Likely to Buy aPorsche Models?
Now knowing that the average age of a Porsche owner isaround 50years old, you may be wondering in general who the main market for Porsche modelsis.Porsche shoppers are most often men with only 15% of buyers being women on average. Now, this doesn’t mean that women below 50 can’t buy a new Porsche 911. The Porsche brand appeals to shoppers and enthusiasts of all ages and genders and anyone who wants one is encouraged to do all they can to get themselves behind the wheel.
Buyers of the fan-favorite Porsche 911 model are. often between 46 and 65 years old, with the average age being 52. The Porsche Boxster
Porsche Boxster
Introduced in late 1996, the Boxster, based on the 1993 Boxster Concept, was Porsche's first road vehicle to be originally designed as a roadster since the 550 Spyder. The Boxster's name is derived from the word "boxer", referring to the vehicle's flat or "boxer" engine, and the name "speedster", first seen on the 356.
https://en.wikipedia.org › wiki › Porsche_Boxster_(986)
The demographic of the Porsche owner, includes a college graduate, household income over $100,000, 85% male, and 15% female. The typical Porsche owner is 40 years old and up with Porsche targeting the 25-54 age demographic seeking a slightly younger audience with the “Engineered for magic, every day” campaign.
I came across this discussion regarding 911 owners which does show some demographic data regarding age. ”In the U.S.] the typical 911buyer is 46 to 65, average age 52. Household income: $310,000. The Boxster buyer is 36 to 55, with an average age of 47 [and] an averageincome of $243,000.”
Buyers of the fan-favorite Porsche 911 model are. often between 46 and 65 years old, with the average age being 52. The Porsche Boxster, on the other hand, is often bought by persons who are 47 years of age or fall between 36 and 55 years of age.
The typical Porsche owner is 40 years old and up with Porsche targeting the 25-54 age demographic seeking a slightly younger audience with the “Engineered for magic, every day” campaign. The age demographic rose from an average age of 48 in 2007 to an average age of 51 in 2012.
Its profit margin on sales remained stable at 18.0 per cent. This is a remarkable number considering most mainstream manufacturers would consider margins of around 8.0 per cent to be exceptional.
At the time of its listing at the Frankfurt Stock Exchange on 29 September 2022, it was Europe's biggest IPO by market capitalisation. As a result of the IPO, Porsche SE and the Porsche-Piëch family now hold direct ownership over the Porsche brand.
Rapper Kanye West owns a black Porsche Panamera. Sadly, Rebel Without a Cause actor James Dean died in a car accident while driving his Porsche 550 Spyder. Other famous celebs who own Porsches include Miley Cyrus, Bill Gates, and Jerry Seinfeld.
The Porsche customer has always been [relatively] young. [In the U.S.] the typical 911 buyer is 46 to 65, average age 52. Household income: $310,000. The Boxster buyer is 36 to 55, with an average age of 47 [and] an average income of $243,000.
In terms of best-sellers, the Porsche Macan has been the undisputed Porsche king for a few years. U.S. sales in 2021 and 2022 topped 23,000. This compact SUV blazed onto the scene in 2015 and has been going strong ever since. In fact, it took just one year for the Macan to dominate national Porsche sales.
In North America, Porsche recorded 79,260 deliveries, matching the previous year's level. This was a particularly strong performance in view of logistical and supply challenges that started the year. In what remains the biggest single market, China, 93,286 cars were delivered to customers (-2 per cent).
College graduates with a household income of more than $100,000 are among the target audiences, with 85% being males and 15% being females. Its targeted marketing efforts are aimed at increasing the number of female Porsche owners and decreasing the average age of Porsche owners.
At the time of its listing at the Frankfurt Stock Exchange on 29 September 2022, it was Europe's biggest IPO by market capitalisation. As a result of the IPO, Porsche SE and the Porsche-Piëch family now hold direct ownership over the Porsche brand.
Luxury and Porsche cars go together. A discussion about luxury cars is only complete by mentioning Porsche cars. They have some of the lowest depreciation rates for vehicles today. In the eyes of consumers and automotive experts, Porsche remains a brand of high value and quality.
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