How high is the brand awareness of Balmain in the United States?
When it comes to luxury fashion owners, brand awareness of Balmain is at 39% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Balmain in the United States?
In total, 11% of U.S. luxury fashion owners say they like Balmain. However, in actuality, among the 39% of U.S. respondents who know Balmain, 28% of people like the brand.
What is the usage share of Balmain in the United States?
All in all, 7% of luxury fashion owners in the United States own Balmain. That means, of the 39% who know the brand, 18% own them.
How loyal are the owners of Balmain?
Around 4% of luxury fashion owners in the United States say they are likely to purchase Balmain again. Set in relation to the 7% usage share of the brand, this means that 57% of their owners show loyalty to the brand.
What's the buzz around Balmain in the United States?
In March 2024, about 8% of U.S. luxury fashion owners had heard about Balmain in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Balmain in the United States.
