Nike, Inc. is an American multinational corporation that manufactures and sells footwear, apparel, equipment, accessories, and services. The company takes its name fromNike, the Greek goddess of victory.
If you look up their official website Nike says that their branddelivers innovative products, experiences, and services to inspire athletes.
The Nike History
Bill Bowerman is the original founder of the Nike company. He was a veteran track and field coach, and his dissatisfaction with running shoes at the time sent him on a quest to re-define athletic footwear.
He co-founded the company in 1964, asBlue Ribbon Sports, together with his player and friend Phil Knigh.
The company’s original business model was importing, tinkering, and selling Japanese-made running shoes.
After having a breakthrough in creating a new type of shoe “The Cortez” in 1971, the brand was renamed to Nike. Now a designer and maker of athletic shoes.
The shoes made by the company soon became the most popular brand in the United States, and later worldwide.
That is just a brief story of how Bowerman’s vision came to be what we know as Nike today, and it’s still the main fuel behind their culture of innovation.
The Nike Brand Identity
The brand is famous for its swoosh logo and tagline that states “Just do it.”. They have become one of the most recognizable visual brand elements.
Originally a styled version of the name served as the logo, later combined with a swoosh. In 1995, Nike began using the stand-alone Swoosh as its official logo.
The logo was designed by Carolyn Davidson.
Brand Colors
Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity.
In recent years white and black are the two primary colors used to display the logo on their shoes and apparel.
Font
Nike uses an original font that resembles a modified Futura Family Font. The closest available font currently isFuturaCondensed ExtraBoldOblique.
Nike works to create innovation, sustainability, community impact and more. Here is their official mission statement:
BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD.
*IF YOU HAVE A BODY, YOU ARE AN ATHLETE.
The official Nike purpose statement:
Our purpose is to unite the world through sport to create a healthy planet, active communities, and an equal playing field for all.
Nike’s Values:
Innovation
Sustainability
Responsible sourcing
Diverse Community
Equality
Nike’s Branding Strategy
Nike currently holds the spot for the most popular sportwear and apparel brand in the world. Here are some of the ways they promote their brand:
Nike mainly promotes its products through sponsored partnerships with athletes and other celebrities.
National Television ads are also part of Nike’s marketing strategy. They’ve earned an Emmy Awardfor best commercial twice.
Nike also uses internet and e-mail marketing to reach customers across the world. To accompany their main account, there many are different Nike social profiles based on location and language.
In June 2015, Nike signed an 8-year deal with theNBAto become the official uniform supplier for the league.
Other promotional activities
Nike markets its products under its own brand, as well as other brand names and subsidiaries:
Nike Golf
Nike Pro
Nike+
Air Jordan
Nike Blazers
Air Force 1
Nike Dunk
Air Max
Foamposite
Nike Skateboarding
Nike CR7
Jordan
Converse
Nike’s competitors include New Balance, Adidas, Puma, Under Armour, Crocs, and more.
Nike Finances
NIKE’s net worth as of April 2020 is$131.54 Billion US Dollars.
How much a company is worth is typically represented by its market capitalization or the current stock price multiplied by the number of shares outstanding.
The brand value, on the other hand, is at approximately 34.8 billion U.S. dollars. The value of a brand represents the estimated market price of how much that brand is worth on the market.
Nike Revenue
Here is a table with Nike’s reported Revenue and Net Income for the past ten years.
Year
Revenue in billion $USD
Net Income in billion $USD
2008
18,627
1,883
2009
19,176
1,487
2010
19,014
1,907
2011
20,117
2,133
2012
23,331
2,211
2013
25,313
2,472
2014
27,799
2,693
2015
30,601
3,273
2016
32,376
3,760
2017
34,350
4,240
2018
36,397
1,933
2019
39.117
4,029
Disclaimer: Although great care has been taken to provide accurate information about the brand, please note that there might be some things that are subject to correction. Chris and the Digital Brad Blueprint website are in no way affiliated with the brand. Please refer to official Nike sources for more information.
It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Nike represents a coach personality by encouraging, guiding, demonstrating, motivating and holding their audience responsible for their success or failure. Their tagline “Just Do It” is a call to action, a way of life and a belief that you can achieve what you want, if you want it bad enough.
In addition to the Nike and Jordan brands, our wholly-owned subsidiaries include Cole Haan (luxury shoes, handbags, accessories and coats); Converse (athletic and lifestyle footwear, apparel and accessories); Hurley (action sports and youth lifestyle footwear, apparel and accessories); Nike Golf, and Umbro (a leading ...
Our mission is: To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete. To learn more about how we deliver on that mission, please visit About Nike.
Nike's recognizable branding is a main contributor to its brand identity and success: the famous swoosh, the sleek design, and the bold colors. All of these visual elements create an impactful style that consumers have grown to love and trust.
The Nike mission statement is “to bring inspiration and innovation to every athlete in the world.” If we break this statement down, it is easy to see that the company's mission has three core components: bringing inspiration, creating innovation, and supporting every athlete in the world.
She is often also shown as a small figure in the hands of one of them, like the picture in this section. Nike is known to have many positive characteristics that make her a revered figure in mythology, but she is especially known for her speed and strength.
Nike, Inc., is one of the largest and best-recognized global sports and athleticwear brands. Its extensive lineup includes its long-running Air Jordan, Air Force 1, and other “Air” models.
Nike has an active lifestyle, inspirational, exciting, cool personality. Nike-as-a-person would be exciting, provocative, spirited, cool, innovative, aggressive, and into health and fitness. Since the 1980s, Nike has been endorsing the very best athletes across a wide variety of sports.
Nike's branding strategy is based on two main pillars: innovation and inspiration. Nike strives to create products that are innovative, functional, and stylish, using cutting-edge technology and design. Nike aims to inspire its customers not only to buy its products but also to pursue their goals and dreams.
Nike's core values include “inspiration, innovation, every athlete in the world, authentic, connected, and distinctive.” These values define what Nike holds dear in its quest to become the best there is.
Quick summary: Nike's target market is diverse and age-inclusive. They are focusing on individuals across all life stages. Their marketing strategy is age-agnostic, targeting not just the youth but also adults and older individuals who are keen on staying active.
Nike's brand promise is “to bring inspiration and innovation to every athlete in the world.” This promise is achievable because Nike is constantly innovating and striving to inspire athletes.
By 1964, Knight and his former University of Oregon coach, Bill Bowerman, formed Blue Ribbon Sports; they created the iconic Tiger Cortez in 1967, their version of the Onitsuka Tiger. In 1971, Blue Ribbon split with Onitsuka; and the duo changed the firm's name to Nike, after the Greek goddess of victory.
We see a world where everybody is an athlete — united in the joy of movement. Driven by our passion for sport and our instinct for innovation, we aim to bring inspiration to every athlete in the world and to make sport a daily habit.
These core values include “innovation, being authentic, inspiration, every athlete in the world, connected, and being distinctive.” Through these core values, Nike has achieved greatness as a global leader in sports apparel and footwear.
There are three main business segments from which Nike generates its sales, namely, footwear, apparel, and equipment. The largest segment, footwear, led the way in terms of sales revenue, bringing in approximately 33 billion U.S. dollars in the fiscal year ended May 2023.
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