But how do you get there? It is certainly not easy to create a new version of timelessness. Slimane consciously uses the archives of the French house. This includes the reintroduction of old logos and motifs. In addition to the Crécy and Camarat insignia, as well as the Sulky logo (a horse-drawn carriage used mainly for trotting, designed in 1966), the Triomphe logo is one of the most outstanding ones. Now it is used to decorate, among other things of the new collections, the bag of the same name, which could become a new classic.
The French word “Triomphe” has different meanings. “Triomphe” means “achievement” in direct translation, but many may know the term from the Parisian iconic landmark “Arc de Triomphe de l’Étoile”. And yes, that association is accurate: Dating back to 1973, Céline Vipiana – founder of the maison – took inspiration from the famous Parisian monument. She created an emblematic icon, then known under the name of Blazon Chaîne. The logo does not show a direct image of the Arc de Triomphe, rather it was inspired by the motifs on the chain links that are still in front of the arc today. Of course, the shape of the bag resembles that of the Classic Box Bag. But there’s something special and also mysterious about the new icon. The overall design is still minimalistic und sleek, but the clasp gives it a more 1970s vibe.
A new-old identity. The new Celine look may not be trendy and hip in the classic sense, but maybe that’s exactly what the Celine woman is looking for. A cool and contemporary direction, which is simply beautiful and aesthetic, but still has that certain something.
