First, there was Adidas, then there was New Balance, then Puma, Fila and Reebok, and now, lo and behold, it’s Champion’s turn to bask in the fashion limelight. Oh yes, Champion is now cool again, which makes it the latest sportswear brand to receive the ‘It’ girl treatment.
Everyone – from fashion influencers to beauty bloggers the world over – is doing their due diligence to flaunt the once-again-coveted Champion logo. Be it in t-shirt, trouser or sweatshirt form, the sportswear brand is officially the athletic apparel to rock.
Champion's capsule collection with "Sesame Street's" Caring for Each Other initiative is supporting families during the coronavirus pandemic.
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Celebrities like Jennifer Lopez, Hailey Bieber, Hilary Duff, and
Kylie & Kendall Jenner have been rocking the brand along with rappers like Chance the Rapper, YouTube stars and other influencers.
It’s also the perfect brand to match your S.O. in. The unisex style and silhouettes make it so easy for males or females to wear effortlessly. Now, imagine you and your significant other all matchy-matchy and cozy in your sweaters and sweatsuits.
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The brand’s shoe game is also super strong. The brand isn’t just gaining popularity in its logo hoodies and sweat pants. The footwear is as hot as ever and has replaced some of our older sports apparel favourites.
