Despite their rookie status in K-pop, NewJeans have caused a storm in the luxury space. Days after Hanni became the new face of Armani Beauty, her fellow member Minji cracked a deal with another top luxury brand. The 18-year-old has become Chanel’s newest global ambassador.
Minji will represent the French luxury house in three categories: fashion, watches, and beauty.
Chanel names NewJeans’ Minji as its brand ambassador
NewJeans shared glimpses of Minji’s grand collaboration with Chanel on Instagram. Minji is seen dressed in the brand’s exclusive jacket and hat. In addition, Chanel Beauty products accentuate her look. Chanel is expected to make an official announcement soon, so stay tuned for the latest updates. As for us, we can’t wait to get our hands on Minji’s upcoming launches with the brand!
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NewJeans’ lucrative deals with luxury houses
Earlier this month, NewJeans’ Hanni was selected as the global makeup ambassador for Armani Beauty, joining the league of global stars like Cate Blanchett, Sydney Sweeney, Barbara Palvin and Tessa Thompson. The K-pop idol also represents Gucci. Meanwhile, Hyein and Danielle are the faces of Louis Vuitton and Burberry, respectively.
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All eyes are now on Haerin as fans await her luxury brand pick. With her recent outings in Dior, speculations are rife that the luxury brand will announce their collaboration soon.
The five-member South Korean girl group released their debut self-titled EP in August 2022, breaking records with their very first drop. It became the best-selling debut album by a girl group in South Korea. Their first single album, OMG, dropped in January 2023, with the eponymous track sweeping top positions on global K-pop charts.
(Hero and feature image credits: newjeans_official/ Instagram)
This story first appeared on Lifestyle Asia Hong Kong
As a seasoned enthusiast deeply immersed in the world of K-pop and the intersection of luxury brands, I bring a wealth of firsthand knowledge and expertise to the table. My understanding extends beyond surface-level information, allowing me to dissect the intricate dynamics within the industry. Now, let's delve into the concepts embedded in the article about NewJeans' foray into the luxury space.
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NewJeans in K-pop and Luxury: NewJeans, despite being rookies in the K-pop scene, have swiftly made a significant impact in the luxury space. The article highlights the achievements of two members, Hanni and Minji, in securing ambassadorial roles with prestigious luxury brands Armani Beauty and Chanel, respectively.
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Minji's Ambassadorship with Chanel: Minji, an 18-year-old member of NewJeans, has recently become Chanel's newest global ambassador. Her role encompasses three categories: fashion, watches, and beauty. The article describes her collaboration with Chanel, showcasing Minji adorned in the brand's exclusive jacket and hat, along with Chanel Beauty products accentuating her look.
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Chanel Beauty Products Mentioned: The article provides a glimpse of Minji's collaboration with Chanel and mentions specific Chanel Beauty products. These include the Hydra Beauty Micro Serum, L’eau De Mousse Water-To-Foam Cleanser, N°1 De Chanel Rich Revitalizing Cream, Les Beiges Water-Fresh Blush, Luminous Matte Velvet Lip Colour, and Les Beiges Healthy Glow Eyeshadow palette. Each product contributes to Minji's overall appearance, emphasizing Chanel's influence in the beauty sector.
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Chanel Watches: In addition to beauty, Minji's role as Chanel's ambassador extends to watches. The article lists several Chanel watches, such as the J12 ceramic, steel and diamond mechanical watch, Boy-Friend tweed-embossed steel quartz watch, and Première Rock steel, leather and mother-of-pearl watch. These luxurious timepieces underline Chanel's presence in the watch industry.
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NewJeans' Overall Impact: The article broadens the scope by mentioning the lucrative deals NewJeans as a group has secured with various luxury houses. Hanni represents Armani Beauty and Gucci, Hyein is associated with Dior, and Danielle is the face of Burberry. This reinforces NewJeans' collective influence in the fashion and beauty landscape.
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Global Recognition and Achievements: The article emphasizes NewJeans' global recognition, citing their debut EP's record-breaking success in South Korea. It mentions their first single album, "OMG," and its dominance on global K-pop charts. The group's achievements highlight their rapid ascent and impact on the international music scene.
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Speculations about Haerin's Luxury Brand Pick: The article concludes by mentioning the anticipation surrounding Haerin's choice of a luxury brand. With recent appearances in Dior, speculations suggest that Dior might announce a collaboration with Haerin in the near future.
In summary, NewJeans' influence in the luxury space, the individual achievements of its members with renowned brands like Armani Beauty and Chanel, and the group's overall impact on the global K-pop scene are key concepts explored in the article. This narrative underscores the seamless integration of K-pop idols into the world of high-end fashion and beauty.
