Clean Beauty | e.l.f. Cosmetics (2024)

FAQs

What does Sephora clean beauty mean? ›

What is Clean at Sephora? Clean at Sephora is our commitment to offering effective products formulated without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. For a complete list of excluded ingredients, visit here.

All e.l.f. products meet the higheststandard of clean beauty. At e.l.f., clean beauty means each skincare andmakeup product is formulated to comply with the European Union Cosmetics Regulation (EUCR) andFDA restrictions for over 1,600+ ingredients.

e.l.f. Beauty has announced it will be exiting the brick-and-mortar game, with the company closing all 22 of its stores to focus on expanding in national retailer and digital channels.

Because “clean" beauty lacks a regulatory definition by the Food and Drug Administration, we chose not to market our brand as "clean." But rest assured, our products are thoughtfully formulated, thoroughly tested, and made to comply with worldwide regulations of quality and safety—you have our word.

Clean beauty means that a product is safe, non-toxic, and has transparent labeling of ingredients. Just because a product is organic, natural, or green, doesn't mean it's non-toxic. The FDA doesn't regulate or define claims often used in greenwashed products.

At e.l.f. Beauty, Inc. (“e.l.f.” or the “Company”), all of our products are manufactured by third-party suppliers, primarily in China. We are committed to ethical sourcing practices and being responsible stewards of our environment.

Borba claims the idea originated from seeing women with expensive cars such as BMWs and Mercedes-Benzes buying bargain-price cosmetics at 99-cent stores in Los Angeles. On February 3, 2014, TPG Growth bought a majority stake in e.l.f. Cosmetics.

E.l.f., which stands for eyes, lips and face, filled a gap in the marketplace for inexpensive, high quality cosmetics. Originally the company maintained a $1 price point for its 13 products.

Is bareMinerals a clean makeup? ›

Free from parabens, binders and fillers, mineral makeup is hypoallergenic, making it a better choice for sensitive skin and those with acne concerns, rosacea, psoriasis and eczema.

It is a term used to describe cosmetics and skincare products that are free from harmful chemicals. This includes ingredients like parabens, phthalates, sulfates, and synthetic fragrances. These days, more and more people are becoming aware of the potential dangers of these ingredients.

Unlike natural and organic, clean beauty doesn't shy away from synthetic (or lab-created) ingredients—as long as those synthetic ingredients are safe. And since the FDA has only banned 11 chemicals in cosmetics, it's up to brands (and consumers) to define clean for themselves.

More sustainable, plastic-free packaging can be particularly tricky for beauty brands as due to the creamy formulas, packaging can't always be reused. So sustainable brands can spend years (and a lot of money) researching and selecting the best solution.

According to a report by Bloomberg Law, Sephora has defeated the proposed class action alleging products labeled “Clean at Sephora” were deceptively marketed because they contained synthetic or otherwise harmful ingredients.