Clothed in Conservation: Fashion & Water (2024)

The fashion industry is the second most water-intensive industry in the world [1], consuming around 79 billion cubic metres of water per year [2]. That statistic is startling considering 2.7 billion people currently experience water scarcity [3]. This all means that a massive amount of water is used to feed the fast fashion industry, all while billions of people lack an adequate supply of water to drink. To put that in perspective, it takes 2,700 liters of water to make the average cotton t-shirt and that’s enough drinking water for one person for 900 days [4].

Clothed in Conservation: Fashion & Water (1)

How can that much water possibly be used for clothes? Let’s look at the process.

Most clothing is made from cotton. It is used in 60% of all U.S produced retail apparel and home furnishings [5], so we need to produce a lot of it! Cotton requires the most water out of any other crop and needs a staggering 7,000-29,000 liters of water to produce just one kilogram of raw cotton [6]. The added irrigation for cotton crops adds stress on local water supply and depletes aquifer and groundwater supplies that take thousands of years to naturally replenish. After being harvested, the raw cotton then needs to be spun, dyed, and finished into apparel. The processing for conventional textiles requires around 100-150 liters of water for every kilogram of fiber [7]. Not only does the processing of textiles consume an immense amount of water, it also heavily pollutes the water it uses which causes environmental damage, unhealthy conditions for workers, and major health risks for those who live near processing plants. About 8,000 synthetic chemicals are used to turn raw materials into textiles and around 20% of industrial water pollution globally comes from the treatment and dyeing of textiles [8]. These chemicals contaminate the billions of liters of water used to process textiles and then are discharged into waterways. Most of these processing plants are located in China and India [4], areas that experience high population density and poverty rates, and damages communities that are already vulnerable.

TAKE ACTION: How You Can Help!

  • Buy second-hand clothing! → check out local thrift, consignment and resale stores

  • Prolong the life of your clothing → wash less or wash by hand, air dry, remove stains immediately, mend if torn

  • Instead of throwing away no longer needed clothes, donate them to local charity or sell them to a consignment or resale store

  • Buy good quality clothing that will last and won’t go out of style quickly

  • Don’t support fast fashion brands

  • Buy from brands that use sustainably produced cotton → look for certifications like 100% organic, GOTS Certified Organic, recycled, Fairtrade, or Better Cotton Initiative

Clothing is essential and we can’t escape the need for clothes. But this destructive process isn’t the only way we can get our apparel! There are hundreds of companies working to make their clothing more sustainable. Yes, these companies do have higher prices than their fast fashion competitors, but their garments are higher quality and will last you much longer! Supporting companies with sustainability initiatives promotes sustainable practices within fashion, provides healthy conditions for textile workers, and lowers your individual environmental footprint. Another good alternative is to purchase clothing made from 100% organic cotton. Organic cotton uses no toxic chemicals, cultivates good soil instead of damaging it, has less impact on the air, uses 88% less water and 62% less energy than conventional cotton [9]. The easiest and least expensive sustainable fashion option is to buy second-hand! Local thrift, consignment and resale are great places to find second-hand clothes. So much clothing has already been made and has lots of use left, and the most sustainable option for anything is to use what you already have first!

Prolonging the life of the clothes you already have is another great option and will decrease how much clothing you will have to buy. Ways to prolong the life of your clothes are: immediately removing stains after you get them (wetting the stained area and rubbing baking soda in it does wonders), wash your clothes less or gently wash them by hand (if you didn’t sweat in them then you should be fine), air dry instead of using a dryer, and mend any tears instead of throwing out the item altogether. Finally, buying good quality clothing instead of cheap fast fashion apparel will also greatly extend how long you keep an item. High quality clothes will initially cost more money but can be worn more times, so in the long run they are actually less expensive! If you do find yourself no longer fitting into or needing some of your clothes, consider donating them to local charity or selling them to a consignment or resale store. There are many ways YOU can cultivate and promote sustainable fashion on an individual level. Take action and spread the knowledge to others! Together we can make a tremendous difference.

Pro Tips:

References:

  1. Smarter Business. The Top 5 Industries That Consume the Most Water. https://smarterbusiness.co.uk/blogs/the-top-5-industries-that-consume-the-most-water/

  2. Global Fashion Agenda and The Boston Consulting Group (2017). Pulse of the Fashion Industry Report. http://globalfashionagenda.com/wp-content/uploads/2017/05/Pulse-of-the-Fashion-Industry_2017.pdf

  3. World Wildlife Fund. Water Scarcity. https://www.worldwildlife.org/threats/water-scarcity

  4. National Geographic. How Your T-Shirt Can Make a Difference. https://video.nationalgeographic.com/video/00000144-0a29-d3cb-a96c-7b2dea6c0000

  5. National Cotton Council of America. Cotton’s Major Uses. https://www.cotton.org/pubs/cottoncounts/fieldtofabric/uses.cfm

  6. World Wildlife Fund. Thirsty Crops. http://assets.panda.org/downloads/wwfbookletthirstycrops.pdf

  7. Common Objective. The Issues: Water. https://www.commonobjective.co/article/the-issues-water

  8. Good On You. Fashion: The Thirsty Industry. https://goodonyou.eco/fashion-and-water-the-thirsty-industry/

  9. About Organic Cotton. What You Should Know About Organic Cotton. http://aboutorganiccotton.org/

Clothed in Conservation: Fashion & Water (2024)

FAQs

Does the fashion industry currently use enough water to quench the thirst of 110 million people for an entire year? ›

The fashion industry currently uses enough water to quench the thirst of 110 million people for an entire year. To produce just one cotton shirt requires approximately 2500 litres of water [7].

What happens with the water fashion industry uses for cloth making? ›

One of the major chemical-culprits used in clothing manufacturing is chemical dye. It's estimated that around 20% of all global water pollution comes from the dyeing of textiles. Unfortunately, the water used to apply chemicals and dye fabrics is often then dumped back into rivers and other waterways.

How much water goes into making a single T-shirt? ›

You may not know that it takes 2,700 litres of water to make one t-shirt - enough for one person to drink for 900 days.

How can we conserve water in fashion industry? ›

How to reduce your water impact as a fashion consumer?
  1. Opt for recycled cotton: Recycled cotton uses minimal water in its production process and the environmental impact is much less than conventional cotton.
  2. Wash your clothes less: One easy way to save water is simply by washing your clothes less.
Mar 22, 2022

How did the people solve the problem of water shortage? ›

Solutions to addressing water shortages include dams and reservoirs, rainwater harvesting, aqueducts, desalination, water reuse, and water conservation.

Why does the fashion industry need so much water? ›

Water is used for bleaching, dyeing, finishing, softening, growing, spinning, and more.

What are 3 impacts that the fashion industry has on the environment? ›

The industry produces an estimated 10% of all greenhouse gas emissions. The production and distribution of the crops, fibers, and garments used in fashion all contribute to differing forms of environmental pollution, including water, air, and soil degradation.

How does the fashion industry affect the water? ›

The fashion industry consumes copious amounts of water and generates huge amounts of wastewater. As a result, the fashion industry is responsible for the consumption of 79 trillion litres of water annually, contributing to about 20% of industrial wastewater [6].

Why does the fashion industry need to reduce its water footprint? ›

The fashion industry is the second most water-intensive industry, using a whopping 79 billion cubic meters of water per year to produce textiles. With water scarcity on the rise, the fashion industry must take steps to minimize its usage so that our most important resource can be left for those who need it.

What industry uses the most water? ›

Agriculture uses 70% of the world's freshwater.

Why does it take so much water to make a cotton T-shirt? ›

One reason for the drastic number of water use in commercial production is due to the crowded growing conditions of the cotton plants, where between 40,000-45,000 plants are growing in 1 acre! In general, one kg of cotton takes around 20,000 litres. This would be enough cotton for one t-shirt and one pair of jeans!

Why does it take 700 gallons of water to make a cotton shirt? ›

For a cotton T-shirt, its footprint starts at the farm, where the cotton is grown. If it's conventional cotton, the pesticides are the first thing to take a toll. Then you have to add up the water, the GHGs emitted during the production, transportation, washing, and wasting of our clothes.

How much water is wasted making clothes? ›

According to the Ellen MacArthur Foundation, textile production uses around 93 billion cubic metres of water annually — the equivalent to 37 million Olympic swimming pools.

How much water is needed to make clothes? ›

The growth, manufacturing, transporting, and washing of cotton uses huge amounts of water. For example, it takes about 2,700 liters of water to make just one t-shirt , which is enough water for one person to drink for 900 days. And, let's not forget the wear and tear on the t-shirt once purchased.

What is the best way for water conservation? ›

25 ways to save water
  • Check your toilet for leaks. ...
  • Stop using your toilet as an ashtray or wastebasket. ...
  • Put a plastic bottle in your toilet tank. ...
  • Take shorter showers. ...
  • Install water-saving shower heads or flow restrictors. ...
  • Take baths. ...
  • Turn off the water while brushing your teeth. ...
  • Turn off the water while shaving.

What is the cause of water shortage? ›

Major Causes of Water Scarcity

Increased human consumption. Overuse and wastage of water. A global rise in freshwater demand. Overuse of aquifers and its consequent slow recharge.

What are the effects of wasting water? ›

Untreated waste water can affect ecosystems through oxygen depletion, biodegradation of organic materials, and water-borne pathogens. Every ecosystem relies on water, however big or small.

Why is there so much waste in the clothing industry? ›

Waste is prevalent in every part of the fashion industry, as a result of overproduction, over consumption and problematic end-of-life solutions. Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill. This statistic, revealed by the Ellen MacArthur Foundation, is scary.

How fast fashion affects the environment? ›

Plastic fibres are polluting the oceans, the wastewater, toxic dyes, and the exploitation of underpaid workers. Fast fashion is big business, and while the environmental costs are rising, experts say there is another way: a circular economy for textiles.

How wasteful is fast fashion? ›

The Dark Side of Fast Fashion

It dries up water sources and pollutes rivers and streams, while 85% of all textiles go to dumps each year. Even washing clothes releases 500,000 tons of microfibres into the ocean each year, the equivalent of 50 billion plastic bottles.

How does clothing waste affect the environment? ›

Water pollution

Laundering synthetic clothes accounts for 35% of primary microplastics released into the environment. A single laundry load of polyester clothes can discharge 700,000 microplastic fibres that can end up in the food chain.

Why does the fashion industry need to be more sustainable? ›

These plastic-based textiles have a significant impact on the environment and climate throughout their life cycle due to emissions of greenhouse gases and pollutants. The textile sector is a growing contributor to the climate crisis, with about 1% of crude oil production used to produce synthetic fibres.

How does washing clothes cause water pollution? ›

Any fibers that come off clothes washed this way go straight into the lake or river. When clothes are washed in a washing machine, thousands of fibers break away from clothing in every washing machine cycle. These fibers go down the drain and end up in wastewater treatment plants (WWTPs) (Figure 1) [1].

How can we reduce the environmental impact of the fashion industry? ›

Sustainable Fashion: how to reduce your environmental impact
  1. #1 Choose organic or recycled fabric. ...
  2. #2 Repair your clothes instead of buying new ones. ...
  3. #3 Second-hand shops are useful. ...
  4. #4 Buy clothes made with organic flax or hemp. ...
  5. #5 Choose locally-made clothes. ...
  6. #6 Choose transparent brands. ...
  7. #7 Wash your clothes correctly.
Sep 19, 2022

Why is reducing fashion waste important? ›

~80% of all secondhand clothing is downcycled, exported or landfilled. The average consumer now buys 60% more pieces of clothing than 15 years ago and keeps each item for half as long. $500b of value is lost every year due to lack of recycling and clothes thrown into landfills before ever being sold.

What are 3 things water is used for in industry? ›

According to the United States Geological Survey (USGS), industrial water is used for fabricating, processing, washing, diluting, cooling, or transporting a product. Water is also used by smelting facilities, petroleum refineries, and industries producing chemical products, food, and paper products.

Who wastes the most water? ›

List of sovereign states by freshwater withdrawal
RankCountryTotal withdrawal (km³/year)
1India645.84
2China549.76
3United States477
4Pakistan169.39
54 more rows

What industries are affected by water shortage? ›

Industries will be affected in ways that may not seem obvious now. The food and beverage sector, power generation, mining, high tech, and pulp and paper all depend heavily on water and are thus directly exposed to water scarcity.

How much water is used for fast fashion? ›

It's estimated that the fashion industry currently uses around 93 billion cubic metres of water per year, which is four percent of all freshwater extraction globally. On current trends, this amount is set to double by 2030.

Does water make fabric stronger? ›

When the cotton is wet, the water present forms additional hydrogen bonds increasing the strength of the cotton.

Does water ruin cotton clothes? ›

Washing cotton in hot water can cause shrinkage. While cotton fabrics tend to have a maximum shrinkage capacity, heat can cause your cotton items to permanently shrink. Avoid this by using cold water when washing cotton, or alternating between warm and cold washes.

Does cotton get heavier in water? ›

Cotton's pores tend to trap air, resulting in a lower density than water. Cotton floats on water because cotton is lighter than water.

Does cotton cloth absorb water more or less? ›

Cotton can absorb water up to 24 - 27 times its own weight [5]. The fiber is almost pure cellulose and is most often spun into yarn or thread and used to make a soft, breathable textile.

Does water make cotton stronger? ›

Cotton fibers get stronger when wet, viscose rayon losses strength when wet and petroleum made synthetic fibers are not absorbent, so their strength unchanged when wet.

What percent of water does the fashion industry use? ›

The fashion industry consumes copious amounts of water and generates huge amounts of wastewater. As a result, the fashion industry is responsible for the consumption of 79 trillion litres of water annually, contributing to about 20% of industrial wastewater [6].

What happens to about 90% of the water used by cities and industry in the United States? ›

Agriculture accounts for the largest loss of water (80-90% of total U.S. consumptive water use). Of the 118 Bgal/d freshwater withdrawn for irrigation, over half is lost to consumptive use.

Is 20% of global water waste caused by the fashion industry? ›

Dyeing and finishing are responsible for 3 per cent of global CO2 emissions (predicted to increase to more than 10 per cent by 2050). That is more than the CO2 produced by shipping and aviation combined. It also causes over 20 per cent of global water pollution.

How does clothing affect water? ›

Clothing has a major impact on water at every stage of its life cycle. Many natural fibres, like cotton and flax, need a lot of water to grow. For example, it takes about 2 700 litres of water to grow enough cotton to make just one T-shirt. Growing plants for fibre also pollutes water with pesticides and fertilizers.

Which fabrics use the most water? ›

Cotton requires the most water out of any other crop and needs a staggering 7,000-29,000 liters of water to produce just one kilogram of raw cotton [6].

Is fashion the biggest pollutant? ›

Fashion and its supply chain is the third largest polluting industry, after food and construction. It emitted 10% of global greenhouse gas emissions, releasing 1.2 billion tonnes of carbon dioxide per year, more than the shipping and the aviation industry combined.

What is the largest source of water usage in the United States? ›

Production of electrical power results in one of the largest uses of water in the United States and worldwide.

What industry uses the most water in US? ›

Agriculture. 70% of the world's freshwater is used for agriculture.

Which country wastes the most water? ›

List of sovereign states by freshwater withdrawal
RankCountryTotal withdrawal (km³/year)
1India645.84
2China549.76
3United States477
4Pakistan169.39
54 more rows

What are the biggest pollutants in fashion industry? ›

Microfibers pollution of the fashion industry

Every time we wash a synthetic garment (polyester,nylon, etc), about 700.000 individual microfibers are released into the water, making their way into our oceans. Scientists have discovered that small aquatic organisms ingest those microfibers.

Why is the fashion industry so polluting? ›

The textile sector is a growing contributor to the climate crisis, with about 1% of crude oil production used to produce synthetic fibres. The sector is also an important source of plastic leakage into the environment.

Why is fashion waste bad for the environment? ›

Plastic fibres are polluting the oceans, the wastewater, toxic dyes, and the exploitation of underpaid workers. Fast fashion is big business, and while the environmental costs are rising, experts say there is another way: a circular economy for textiles.

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