Coca-Cola has had 62 Slogans! - Frankreate - hoogwaardig design om je vingers bij af liken (2024)

FAQs

What was Coca-Cola's old slogan? ›

In 1907 they added the slogans “Good to the Last Drop,” (yes, we beat Maxwell House with this one) to the advertising. The team hit their stride by the 1920s when they created the “Thirst Knows No Season” (1922) and our longest-running tagline, “The Pause That Refreshes” (1929).

Over the years, Coca-Cola has used many different slogans. The slogans are a simple, direct way to communicate about Coca-Cola. Coca Cola's first slogan in 1905 was “Revives and Sustains”.

People want their Coca‑Cola in different ways, but whichever one they want, they want a Coca‑Cola brand with great taste and refreshment.” “Taste the Feeling” brings to life the idea that drinking a Coca‑Cola – any Coca‑Cola – is a simple pleasure that makes everyday moments more special.

1958 - The cold, crisp taste of co*ke. 1959 - Coca-Cola refreshes you best. 1963 - Things go better with co*ke. 1969 - It's the real thing.

What was the slogan? August 1859 saw what is recognised as the world's first advertising slogan appear in print - “Beechams Pills: Worth a Guinea a Box”.

“Real Magic is not simply a tagline or a one-off campaign. It is a long-term brand philosophy and belief that will drive and guide marketing and communications across the Coco-Cola Trademark,” says Arroyo.

Is "Taste the Feeling" the solution to the problems dogging co*ke? Coca-Cola is hoping a new ad slogan will help it overcome declining sales and increased health concerns about its signature product.

Age. Firstly, the company targets young people between 10 and 35. They use celebrities in their advertisem*nts to attract them and arrange campaigns in universities, schools, and colleges. They also target middle-aged and older adults who are diet conscious or diabetic by offering diet co*ke.

"Open Happiness builds on that heritage, recognizing that even with the difficulties and stress of modern-day life there still are opportunities, every day, to find a moment to recognize life's simple pleasures.

13: Coca-Cola (1940s) – It's the Real Thing

Coca-Cola's 'It's the Real Thing' campaign was a way of consolidating the vast swathe of changes being made to the brand as it entered the 1970s.

What does the Coca-Cola logo symbolize? ›

Initially, the company used black and white color palette to portray professionalism, seriousness, class, power and purity. Later, the soft drink giant used the red and white color scheme to symbolize passion, youth, energy, love, pureness and class.

The Power of Brand Accessibility

In fact, a co*ke executive has said that he won't be satisfied until “there is a Coca-Cola faucet in every home.” Coca-Cola's mantra is “within an arm's reach of desire.”

Coca-Cola. This one might take a little time to actually see. Even Coca-Cola themselves don't really associate the hidden image with their logo. Nonetheless, the hidden message in the Coca-Cola logo is actually the Danish flag.

Backer had written the Coca-Cola jingle "Things Go Better with co*ke" as well as the jingle for "The Real Thing" co*ke campaign. Davis, Cook and Greenaway were songwriters on many hits of the 1960s.

On 8 May 1886, Dr John S Pemberton nailed the formula, but it was his bookkeeper who came up with the name "Coca-Cola®". Frank M Robinson, suggested that “the two Cs would look well in advertising”. And with that, Robinson also designed the now world famous Coca-Cola script logo.

The slogan "Think different" was created by Craig Tanimoto, an art director at Chiat\Day, who also contributed to the initial concept work.

"Hope" – 2008 U.S. presidential campaign slogan of Barack Obama during the general election.

The brand launched its first global tagline, Quality is remembered long after price is forgotten.

An original "Just Do It" commercial. Wieden coined the tagline, "Just Do It" for the then smaller sportswear brand based out of Oregon. The phrase immediately took off, and signaled an upward trajectory for Wieden and Kennedy, as well as Nike.

What was America's motto before 1956? ›

While its status as national motto was for many years unofficial, E pluribus unum was still considered the de facto motto of the United States from its early history. Eventually, the U.S. Congress passed an act in 1956 (H. J. Resolution 396), adopting "In God We Trust" as the official motto.

The slogan 'No Taxation without Representation' was first raised during the American Revolution in.

At the core of Taco Bell's DNA is a slogan introduced in 2012, Live Mas (“Live More”), which animates its brand and encapsulates the company's philosophy of enriching the lives of its customers and employees in everything it does.

“Real Magic” is meant to highlight “the many contradictions experienced as new generations find harmony and human connection in a virtual and divided world,” Arroyo added. “Coca-Cola is a brand defined by dichotomies: humble but iconic, authentic yet secret, real yet magical.”

Coca-Cola Dreamworld, a soda meant to capture “technicolor tastes and surrealism of the subconscious” is available now. Coca-Cola released the final flavor of their limited edition beverage series for 2022 with an out of this world flavor they've dubbed Dreamworld.

New co*ke Dreamworld hits shelves on Aug. 15. Dreams may not be the first thing on your mind when you indulge in a refreshing soda, but Coca-Cola has created a new co*ke called Dreamworld anyway.

What age group drinks the most Coca-Cola? The largest age group in terms of Coca-Cola consumption is ages 35-44.

The age for children to drink coca cola is not regulated, but it is recommended that children do not drink it until they are older than two years old.

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

Coca-Cola's best known slogans came in 1969 with "It's the Real Thing" and then in 1971 with its catchy "I'd Like to Buy the World a co*ke" song -- both were part of the same campaign. Coca-Cola has often imbued its slogans with a patriotic theme, including "America's Real Choice" (1985) and "Red, White & You" (1986).

Does Google have a slogan? ›

"Don't be evil." Googlers generally apply those words to how we serve our users.

“i'm lovin' it” launched in 2003. 17 years later, it is still the McDonald's slogan.

Walmart's slogan is “Save Money. Live Better.” The slogan represents Walmart's mission of offering low prices on quality items to its customers in order to help shoppers live better lives.

Slang playing on the word cocaine

Big C. C Dust. Coca.

An Enduring Legacy. Coca-Cola's first polar bear print advertisem*nt appeared in France in 1922, and for the next 70 years, polar bears appeared sporadically in print advertising. In 1993, The Coca-Cola Company made a dramatic shift in its advertising by introducing the "Always Coca-Cola" campaign.

Hidden meaning behind the Pepsi logo

The design of the new emblem channels the ideas of the golden section, Earth's magnetic field and gravitation, fengshui, and other fields of knowledge. Encrypted meta messages were meant to add more appeal to the brand and forge an emotional bond with the customers.

Nevertheless, the commercial was accepted. “I'd Like to Teach the World to Sing (In Perfect Harmony)” is a pop song which originated as an advertising jingle, produced by Billy Davis and sung by the Hillside Singers, for Coca-Cola, and was featured in 1971 as a TV commercial.

Brand essence, also known as a brand mantra, is a short statement that expresses the core of what that brand represents or the image it seeks to project. A brand essence statement is often just two to three words. Although formats can vary, the statement's tone is most important.

That changed, of course, in the summer of 1985 as the consumer outcry over "new co*ke" was replaced by consumer affection for Coca-Cola classic. The fabled secret formula for Coca-Cola was changed, adopting a formula preferred in taste tests of nearly 200,000 consumers.

You deserve a break today (1971)

"You deserve a break today" really tapped into that feeling, before dollar menus sent everyone to McDonald's for way too many meals.

What was McDonald's slogan in the 1970s? ›

"You Deserve a Break Today," which we launched for McDonald's in 1971, was later named jingle of the century by Advertising Age.

Coca-Cola. This one might take a little time to actually see. Even Coca-Cola themselves don't really associate the hidden image with their logo. Nonetheless, the hidden message in the Coca-Cola logo is actually the Danish flag.

Coca Cola is changing its slogan from 'Open Happiness' to 'Taste the Feeling'.

Initially, the company used black and white color palette to portray professionalism, seriousness, class, power and purity. Later, the soft drink giant used the red and white color scheme to symbolize passion, youth, energy, love, pureness and class.

Pemberton's original recipe had been doctored slightly by Robinson and Asa Griggs Candler, The Coca-Cola Company's founding president. However, many of the original flavor notes, like vanilla, nutmeg, cinnamon and citrus oils, stayed in the recipe.

Schweppes started in 1783

According to Coca-Cola, which owns the distributing rights to Schweppes in much of Europe and Asia, he later moved its headquarters to England. At 239 years of age and counting, Schweppes is not only the oldest soda brand in existence but the first bottled soft drink, period (via RFDTV).

In the United States and Canada, Mexican Coca-Cola, or Mexican co*ke (Spanish: Coca Cola de Vidrio, English: Glass Coca-Cola, or Coca-Cola in a glass bottle) or, informally, "Mexico*ke", refers to Coca-Cola produced in and imported from Mexico.

The first marketing campaign of Burger King's $400 million comeback plan involves modernization of its classic tagline, "Have it Your Way." The fast-food chain is switching to "You Rule," which is described as an "emotional articulation" that puts customers at the forefront of every touchpoint.

At the core of Taco Bell's DNA is a slogan introduced in 2012, Live Mas (“Live More”), which animates its brand and encapsulates the company's philosophy of enriching the lives of its customers and employees in everything it does. It's more than the taco topping…it's their way of life.

Burger King's modern brand position involves a new tagline and an old jingle. The Miami-based burger chain on Thursday revealed a new tagline, “You Rule,” that will be the central element in its new brand positioning.

What was McDonalds first slogan in 1961? ›

Early 1960s: Look for the Golden Arches

One of their earliest ad campaigns told customers to "look for the golden arches", a helpful slogan, since most people were too busy looking for Sputnik or Chuck Berry's more famous cousin Marvin.

The lyrics of the jingle explain that a Big Mac has "two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun." Slogan (in jingle): "You deserve a break today at McDonald's."

Walmart's slogan is “Save Money. Live Better.” The slogan represents Walmart's mission of offering low prices on quality items to its customers in order to help shoppers live better lives.