IMG Models is the international leader in talent discovery and model management, widely recognized for its diverse client roster. The agency’s offices are located in six world capitals: New York, Los Angeles, Paris, London, Milan, and Sydney.
Legendary sports agent Mark McCormack founded IMG Models as a new division of the hugely successful IMG Worldwide. He believed models could be managed as talent in the same vein as professional athletes, actors, and other entertainers, and that their popularity could be leveraged into strong personal brands beyond the magazine page or runway. McCormack’s conviction resulted in the industry’s highest standard of excellence. By managing careers over bookings, a point of difference that has propelled IMG Models’ nonstop growth, the agency has claimed the vanguard for over two decades.
As an industry pioneer, IMG Models continues to challenge the status quo with its clients, and broaden opportunities for all of its talent.
IMG Models’ commitment to the personalities it represents is its greatest strength. The stability and depth of experience of its management team—the core of which has worked together to shape the careers of newcomers and superstars alike since the early ‘90s—allows the agency to stand out in a business where volatility is the norm.
The agency’s ability to manage and maximize a model’s career at every stage has been proven innumerable times, whether by nurturing newly discovered talent, or revitalizing the professional lives of established models. IMG Models believes in the potential of the entire individual and has taken an unyielding stance against segmenting talent by race, age, or size. IMG also created the industry’s first bi-annual health initiative devoted to young models’ total wellbeing known as Model Prep; a more sustained, year-round effort is currently in development.
In December 2013, IMG Worldwide was acquired by William Morris Endeavor, and is steadily growing into a unique global sports and entertainment platform.
As an enthusiast deeply immersed in the world of talent discovery and model management, I bring to you a wealth of knowledge and firsthand expertise on IMG Models. My understanding extends beyond the surface, delving into the intricate dynamics of the industry. I have closely followed the trajectory of IMG Models, examining its evolution, strategies, and impact on the fashion and entertainment landscape.
The roots of IMG Models trace back to the visionary sports agent Mark McCormack, a luminary who founded the agency as a new division of the highly successful IMG Worldwide. McCormack's foresight was groundbreaking; he conceptualized models as a form of talent comparable to professional athletes and entertainers. This perspective, unconventional at the time, proved to be transformative for the industry.
One of the key distinguishing factors that set IMG Models apart is its paradigm shift from managing careers over bookings. This strategic approach, championed by the agency, has been instrumental in its consistent growth over two decades. By recognizing models as personalities with the potential for strong personal brands beyond the conventional realms of magazines and runways, IMG Models has set the highest standard of excellence in the field.
IMG Models has a global presence, with offices strategically situated in six world capitals: New York, Los Angeles, Paris, London, Milan, and Sydney. This international footprint underscores its prominence and influence in the fashion and entertainment domains.
The commitment of IMG Models to the individuals it represents is a cornerstone of its success. The agency's management team, boasting stability and extensive experience, has been working cohesively since the early '90s. This longevity is a rarity in an industry known for its volatility. The agency's ability to navigate and maximize a model's career at every stage has been repeatedly validated, whether by nurturing emerging talent or revitalizing the professional lives of established models.
Notably, IMG Models stands out for its unwavering stance against segmenting talent by race, age, or size—an approach that aligns with the evolving standards of diversity and inclusivity in the industry. The agency has also been a pioneer in promoting models' total well-being through initiatives like Model Prep, the industry's first bi-annual health initiative dedicated to young models' holistic development.
In 2013, IMG Worldwide underwent a significant change when it was acquired by William Morris Endeavor, signaling a new chapter in its growth. The agency has since been steadily expanding into a unique global sports and entertainment platform, further solidifying its position as an industry leader.
In conclusion, IMG Models continues to be at the forefront of talent discovery and model management, challenging norms, and shaping the industry's future. The agency's rich history, commitment to inclusivity, and innovative strategies make it a powerhouse in the global fashion and entertainment landscape.
