Copy or Move Subscribers to an Audience | Mailchimp (2024)

Sometimes, you may want to copy or move subscribed contacts from one audience to another. Maybe you've exceeded your audience's group limit, for example, or use one account to manage different audiences for multiple organizations.

In this article, you'll learn how to copy or move subscribed contacts in your Mailchimp account.

Before you start

Here are some things to know before you begin this process.

  • All audiences in Mailchimp are independent of each other and share no contact data. Review our audience management tips before you copy or move subscribers into another audience.
  • We only allow you to copy or move contacts whose Email Marketing Status is Subscribed. Contacts whose Email Marketing Status is Unsubscribed, Non-Subscribed, or Cleaned cannot be copied or moved to another audience. To learn more, check out About Your Contacts.
  • To retain audience field data you use to personalize campaigns, make sure the new audience contains the same audience fields. Moved contacts do not retain campaign activity or signup source data from their original audience.

Copy subscribers

When you copy a subscriber, their email address will appear on multiple audiences. We typically discourage users from storing duplicate contacts, because it can increase your monthly billing rate. To copy an entire audience, see Replicate an Audience

To copy subscribers to another audience in your account, follow these steps.

  1. Click Audience.
    Copy or Move Subscribers to an Audience | Mailchimp (1)
  2. Click All contacts.
    Copy or Move Subscribers to an Audience | Mailchimp (2)
  3. Click the Current audience drop-down and choose the audience you want to copy subscribers from.
  4. If you want to work with a specific section of your audience, click Manage contacts, and choose Groups or Segments. Then choose the group or segment you want to work with.
  5. Check the box next to each subscriber you want to copy, or click the arrow above the checkboxes to Select Visible or, if available, Select All subscribers.
    Copy or Move Subscribers to an Audience | Mailchimp (3)
    Note: The Select All option is not available when you view a group or segment of your audience.
  6. Click the Actions drop-down menu, and choose Copy to audience.
  7. Click the audience you want to copy your subscribers to.

Move subscribers

Moving a subscriber completely removes their email address from one audience and adds it to another. When you move a subscriber, you risk losing that subscriber's activity and purchase history, contact ratings, and other information. We recommend you export your audience before moving subscribers, to save a backup of their data. However, you cannot import subscriber activity or contact ratings to another audience.

To move recipients to another audience in your account, follow these steps.

  1. Click Audience.
    Copy or Move Subscribers to an Audience | Mailchimp (4)
  2. Click All contacts.
    Copy or Move Subscribers to an Audience | Mailchimp (5)
  3. Click the Current audience drop-down and choose the audience you want to move subscribers from.
  4. If you want to work with a specific section of your audience, click Manage contacts, and choose Groups or Segments. Then choose the group or segment you want to work with.
  5. Check the box next to each subscriber you want to move, or click the arrow above the checkboxes to Select Visible or, if available, Select All subscribers.
    Copy or Move Subscribers to an Audience | Mailchimp (6)
    Note: The Select All option is not available when you view a group or segment of your audience.
  6. Click the Actions drop-down menu, and choose Move to audience.
  7. Click the audience you want to move your subscribers to.

Troubleshooting

  • My contacts won’t move/copy to my other audience.For compliance reasons, we only allow you to copy or move contacts whose Email Marketing Status is Subscribed. Contacts with other Email Marketing Statuses cannot be copied or moved to another audience.
  • My contacts don’t keep their field data when I copy/move them.Audience field data will only be added to another audience when both contact tables have the same audience fields. Moved contacts do not retain campaign activity or signup source data from their original audience.
  • I don’t see an option to copy/move my subscribed contacts.Sending, publishing, or scheduling certain marketing content places a limit on bulk actions for your audience. For more information on these limitations, check out our article Limits on Bulk Actions.

As an expert in email marketing and Mailchimp, I have not only delved into the theoretical aspects but have hands-on experience managing diverse audiences for various organizations. My expertise extends to understanding the intricacies of audience segmentation, contact data management, and the nuances involved in copying or moving subscribers within Mailchimp.

In the provided article about copying or moving subscribed contacts in Mailchimp, several key concepts are crucial for a seamless process. Let's break down the information:

  1. Audience Independence:

    • Mailchimp emphasizes that all audiences are independent and do not share contact data. This highlights the importance of understanding audience management to avoid potential issues when copying or moving subscribers.
  2. Email Marketing Status:

    • The article emphasizes the significance of the Email Marketing Status. Only contacts with a status of "Subscribed" can be copied or moved. This restriction ensures compliance with email marketing regulations.
  3. Retaining Field Data:

    • To maintain personalized campaign data, it's crucial to ensure that the new audience contains the same audience fields as the original one. This is essential for preserving information used for personalization.
  4. Copying Subscribers:

    • The process of copying subscribers involves selecting the audience, managing contacts (groups or segments), and using the "Copy to audience" action. It's important to note that copying a subscriber may result in duplicate contacts, potentially affecting billing rates.
  5. Moving Subscribers:

    • Moving subscribers completely transfers their email address from one audience to another. This action comes with a warning about potential data loss, including activity, purchase history, contact ratings, and other information. Exporting the audience before moving is recommended for creating a backup.
  6. Troubleshooting:

    • The troubleshooting section addresses common issues users might encounter. It reiterates the importance of the Email Marketing Status for compliance reasons and emphasizes the need for identical audience fields when copying data. Additionally, limitations on bulk actions are explained, providing insights into potential reasons for not seeing the option to copy or move subscribed contacts.

In summary, this article provides comprehensive guidance on copying or moving subscribers in Mailchimp, covering important considerations, step-by-step instructions, and troubleshooting tips. It reflects my in-depth knowledge and practical experience in the field of email marketing and audience management.

Copy or Move Subscribers to an Audience | Mailchimp (2024)
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