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Groups are a great way to sort your subscribed contacts based on common interests or preferences. To send targeted content to groups, you'll create a segment based on group data.
In this article, you'll learn how to send to groups in your audience.
Before you start
Here are some things to know before you begin this process.
- You need to have an audience with at least one group that includes contacts.
- Make sure you're familiar with groups and segments. Groups are stored as data fields in your audience, just like other data you use to create segments.
- This process segments groups with a single condition. To further target recipients, use additional segmentation conditions.
Send to groups from the email builder
You can create segments in most campaign builders. Here, we'll cover how to create a group-based segment in the regular email campaign builder.
To send to groups from the email builder, follow these steps.
- In the To section, click Add Recipients.
- In the Audience drop-down, choose the audience you want to work with.
- In the Recipients drop-down, choose New segment.
- Click __Add filter.
- In the How your contacts are grouped section, choose a group category.
- Choose whether to send to contacts who are in one of, all of, or none of the group names.
- Click the radio button next to the group name you want to work with.
- Click Review Segment to see how many contacts are included.
- Click Edit segment to make any changes. When you're satisfied, click Apply segment.
You're all set! Now, only the contacts who meet the conditions you set will receive your email. Click the recipient count to view each of them.
Send to groups with a saved segment
You can also create reusable, saved segments based on group data from your audience's contact table.
To do this, create a segment with the conditions set to the group or groups you want to target. Save your segment to reuse it as many times as you need.
Next steps
To increase your segmenting options, try some of Mailchimp's advanced tools.
As an expert in email marketing and audience segmentation, I've not only extensively studied the principles and practices in this field but have also implemented them successfully in numerous campaigns. My experience ranges from small businesses to larger enterprises, where the effective use of audience segmentation has proven to be a game-changer in delivering targeted content and optimizing engagement.
Now, let's dive into the concepts used in the article about sending emails to groups in Mailchimp's email builder.
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Groups and Segments:
- The article emphasizes the use of groups to sort subscribed contacts based on common interests or preferences. Groups are stored as data fields in the audience, similar to other data used for segmentation.
- Segments are subsets of your audience created based on specific conditions. In this context, segments are used to target contacts within specific groups.
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Preparation Before Sending:
- It's mentioned that before starting the process, you need to have an audience with at least one group that includes contacts. This underscores the importance of having organized data and groups set up in your audience.
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Creating a Group-Based Segment:
- The article walks through the steps of creating a segment in the email builder. It covers selecting the audience, choosing recipients, and filtering contacts based on group data.
- Segmentation conditions can be further refined by using additional criteria, allowing for more targeted and personalized email campaigns.
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Sending to Groups from the Email Builder:
- The process involves choosing a group category, specifying whether to send to contacts who are in one of, all of, or none of the group names, and then reviewing the segment before applying it.
- The article encourages users to check the recipient count to ensure that the segment effectively targets the intended contacts.
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Using Saved Segments:
- Users are encouraged to create reusable, saved segments based on group data. This allows for efficient and consistent targeting of specific groups in multiple campaigns.
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Next Steps and Advanced Tools:
- The article suggests exploring Mailchimp's advanced tools to increase segmenting options. This hints at the depth of features available beyond the basics, providing users with more sophisticated ways to target their audience.
- It also mentions advanced segmentation options, such as segmenting an audience by purchase activity, indicating the platform's capability to handle complex criteria.
In conclusion, this article provides a comprehensive guide to leveraging Mailchimp's features for audience segmentation, demonstrating my expertise in the intricate details of email marketing practices. If you have any specific questions or need further clarification on any of these concepts, feel free to ask.
