CustomInk, a leading player in the online custom apparel space, has announced it is acquiring Represent, a Los Angeles-based social commerce startup.
Sources close to the acquisitiontell us the price tag was approaching $100 million, with it being a cash and stock deal.
Founded in 2014 byBryan Baum,Andrej Pancik, and Leo Seigal, Represent is similar to CustomInk in that it lets anyone create and sell apparel and accessories with no upfront costs. However, the platform specializes inworking with celebrity influences who are trying to find a way to monetize their influence through the sale of custom t-shirts and merchandise.
The company has worked with influencers like Stephen Amell, Grace Helbig, and Ronda Rousey, all of whom have ran campaigns on the site. Rousey’s campaign was particularly successful, grossing $2.3 million in t-shirt sales in a fundraiser forDidi Hirsch Mental Health Services.
The acquisition will certainly help CustomInk bring more celebrity influencers onto their platform. Additionally, it will give prominent CustomInk customers extra resources to help leverage and monetize their influence amongst fans.
Notably, the acquisition doesn’t mean Represent is shutting downanytime soon. The company will continue to operate as a distinct brand, while their supply chain, operations, and technology will be integrated intoCustomInk. The buyout is a milestone for the Los Angeles startup scene, which is gaining more and more credibility in the eyes of Silicon Valley.
Group Order Form is a Custom Ink tool that makes it fast and easy to collect sizes and payments from participants when ordering shirts for your group or occasion.
The Custom Ink story began in 1999 when three former college classmates got the bug to start a business about a year after graduating. Co-founder and CEO Marc Katz was hard at work in a Wall Street job that he says “didn't have a lot of heart” and was itching to do something entrepreneurial and meaningful.
Custom Ink Fundraising is a free social fundraising platform where you can raise money and awareness for causes that you're passionate about through the sale of customized apparel. You get your own Fundraising page where your supporters make purchases and donations, and we handle all of the details.
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