George Heaton, founder, owner and creative director, Represent (2024)

FAQs

Who is George Heaton? ›

For George Heaton – co-founder of British streetwear powerhouse Represent and Men's Health's latest cover star – it wasn't enough just to look good in the clothes he sells; he wanted to feel good in them, too. Along with his brother Michael, Heaton founded Represent in 2011.

Paul Spencer - Chief Executive Officer at Represent | The Org.

Founded in 2011 by brothers George and Mike Heaton, Represent is a British luxury fashion label.

REPRESENT is a brand that was founded by brothers George and Michael Heaton. If you want to find out more about the brand - keep on reading. George and Michael Heaton are the owners of the brand Represent.

After a decade in the industry George Heaton and his brother Mike have established themselves in the luxury streetwear sector.

Founded by British brothers George and Mike Heaton in 2011, Represent began as a college project in which George used to sell his art, screen-printing his designs on black t-shirts. Today, Represent has grown into an 8-figure business, bringing in a last reported revenue of £48 million in 2022.

SPORT | CULTURE | LIFESTYLE. Proudly owned by UFC fighter Nate Diaz.

The Bottom Line

The CEO is responsible for making major corporate decisions, driving the direction the company takes, supervising other executives, and overseeing growth plans. They are accountable to the board of directors or stakeholders of the company and are often the public face of the organization.

The Very Group, operator of digital retailer Very, has promoted Retail Managing Director Robbie Feather to the position of Group CEO succeeding Lionel Desclée, who has chosen to step down and pursue new opportunities. Robbie will join the Company's Board and lead its executive team.

#6 Why is REPRESENT so popular? The brand has gained popularity for several reasons: Trendy, streetwear-inspired designs that appeal to a young, fashion-forward demographic.

Where is Represent manufactured? ›

Represent get most of their clothing made in Portugal, but they do however. also get some outerwear and bottoms made in the UK. Birmingham specifically. The manufacturer they use is called F Chand.

Today marks an incredible milestone in Cameo's four year history as we announce the acquisition of Represent, an exceptional marketing and merchandising platform that builds direct-to-fan brands for the top celebrities and creators in the world.

Early Life and Education of George Heaton:George Heaton, an entrepreneur known for his influential presence in the streetwear fashion industry, completed his early education in graphic design at Runshaw College, Leyland, before furthering his studies at the University of Salford.

While his routine, with a 4:30 am wake-up time and early bedtime may seem extreme, it's a mindset instilled by his early years in sport: "You learn to understand what high pressure requires—shaping each day, consistency, hard work, and doing what keeps you on top."

Inspired by the streetwear boom taking America by storm, with brands like OBEY and Diamond Supply, the brothers took a punt printing on T-shirts as a good way to sell their art. Starting out with £150 they made 25 Represent t-shirts, via a print shop in Cardiff, and sold them to friends.

Heaton has three sisters, Sharon (now a Dominican nun, and presently assistant registrar at Aquinas College in Nashville), Alice, and Frances, and one brother, Michael, who died in September 2022 at the age of 66 and was the "Minister of Culture" columnist for The Plain Dealer and a writer for the paper's Friday ...

REPRESENT is not just a clothing brand though, it's a story and community whose loyal fans and customers relate to the brothers due to their honest transparency.