Marketing and Communications
Gartner Glossary Marketing Glossary M Marketing Channel
A marketing channel is the people, organizations and activities that make goods and services available for use by consumers. It transfers the ownership of goods from the point of production to the point of consumption. Examples include trade shows, industry events, targeted emails, outbound calling, display advertising and direct sales.
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Related Terms
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Marketing Channel: A marketing channel refers to the interconnected ecosystem comprising people, organizations, and activities that collectively facilitate the availability of goods and services for consumers. It involves the seamless transfer of ownership of goods from the point of production to the point of consumption. This can encompass various methods and platforms, including trade shows, industry events, targeted emails, outbound calling, display advertising, and direct sales.
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Related Terms: The article concludes with related terms that are essential to understanding the broader marketing landscape. These include:
- Brand Strategy
- Email Marketing
- Email Marketing Tool
- Marketing Communications (Marcom)
- Marketing Operations
- Marketing Technology
- Reputation Management
- Search Engine Optimization (SEO)
- Social Media Marketing
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