Dissonance-reducing buying behaviour | business (2024)

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The modern-day sciences cover a vast range of fields, including biology, chemistry, meteorology, astronomy, physics, and much more.","image":{"id":0,"url":"/86/193986-050-7B2DBB6A/ball-and-stick-model-structure-atoms.jpg","altText":"Science","credit":null,"width":null,"height":null,"fullUrl":"https://cdn.britannica.com/86/193986-050-7B2DBB6A/ball-and-stick-model-structure-atoms.jpg"}},null,null],"mainCategory":{"id":1000,"title":"Science","url":"Science","description":"How can the sky be blue one day and stormy the next? Why do heavy objects tend to fall downwards when dropped? How are birds able to fly (and why can’t I do the same?)? Human beings have long been curious about the world in which we live, striving to identify connections among the phenomenons we witness and to understand how it all works. The field of science has developed over many centuries as a way of studying and understanding the world, beginning with the primitive stage of simply noting important regularities in nature and continuing through the rise of modern science. The modern-day sciences cover a vast range of fields, including biology, chemistry, meteorology, astronomy, physics, and much more.","image":{"id":0,"url":"/86/193986-050-7B2DBB6A/ball-and-stick-model-structure-atoms.jpg","altText":"Science","credit":null,"width":null,"height":null,"fullUrl":"https://cdn.britannica.com/86/193986-050-7B2DBB6A/ball-and-stick-model-structure-atoms.jpg"}},"typeDisplayName":"Companion"}]},"byline":null,"citationInfo":null,"websites":null,"freeTopicReason":"TOPIC_IS_INDEX_PAGE","articleSchemaMarkup":{"keywords":"dissonance-reducing buying behaviour","wordcount":0,"url":"https://www.britannica.com/topic/dissonance-reducing-buying-behaviour","description":"Other articles where dissonance-reducing buying behaviour is discussed: marketing: High-involvement purchases: Dissonance-reducing buying behaviour occurs when the consumer is highly involved but sees little difference between brands. This is likely to be the case with the purchase of a lawn mower or a diamond ring. After making a purchase under such circ*mstances, a consumer is likely…","publisher":{"name":"Encyclopedia Britannica","@type":"Organization","logo":{"url":"https://corporate.britannica.com/wp-content/themes/eb-corporate/_img/logo.png","@type":"ImageObject"}},"@context":"https://schema.org","@type":"article"},"studentArticle":false,"initialLoad":true}