Does Boohoo Run Small? (Read Before You Shop!) - Magic of Clothes (2024)

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Boohoo products can run very small. Their sizing is all over the place, and in most cases, it is necessary to size up in order to get the best fit.

Boohoo has seen a meteoric rise in the past few years. From being a niche entity, it has become a major player in today’s fast-fashion world, across most of the western fashion markets.

But their sizing decisions sometimes make me roll my eyes. Therefore, I decided to write this article in order to explain to MOC readers what the sizing system at Boohoo is, and how they can find their true size.

How do Boohoo Clothes Fit?

Does Boohoo Run Small? (Read Before You Shop!) - Magic of Clothes (1)

Boohoo products can vary drastically across sizes. While most of their clothing tends to fit tight, their men’s collection is true to size.

To be honest, Boohoo’s sizing is pretty ridiculous.

My girlfriend ordered three jeans of the same size but they all ended up fitting her differently (despite the product dimensions being the same). Therefore it is very important to pay close attention to the sizing guide on their website because each product is slightly different.

The lack of quality control is sometimes quite irritating, but there is no doubt in the fact that Boohoo is perhaps the only retailer that can provide designer-level clothing at fast fashion rates.

Quick Tip

Sometimes the Boohoo website shows discounts on products only after going through the clearance section and not if you directly go to the product page. Thus, make sure that you always check for your product in the sale section on the Boohoo website.

And given the fact that their clothes have a tendency to shrink after a few washes, it becomes necessary to size up if you want any sort of longevity in your clothing. And even if you are in-between sizes, I would recommend that you go one size up.

But as I said, it depends on product to product. In the next section, you will find sizing information about specific products.

What size to buy?

When it comes to sizing at Boohoo, it’s important to keep in mind that sizing can vary between different styles and cuts of clothing. However, in general, Boohoo offers clothing in UK sizes 4 to 20, which roughly correspond to US sizes 0 to 16.

Refer to the size chart

To get the best fit, it’s recommended to measure yourself and compare your measurements to the size chart provided on the Boohoo website.

This will give you a good idea of what size you should order. Additionally, reading product reviews from other customers can also be helpful in determining the fit and sizing of a particular item.

It’s also important to keep in mind that Boohoo’s clothing is designed to be body-conscious and form-fitting, so if you prefer a more relaxed fit, you may want to consider sizing up.

Which Boohoo Items Run Small?

Boohoo ClothingSizing
ShoesHalf-size small.
BoohoomanTrue to size.
JeansRun small. Size up.
Tops and ShirtsRun small.

Shoes

Boohoo shoes run about half a size small. Therefore, if you are in-between sizes, you can size up but it’s not really necessary.

Boohoo is known for its trendy footwear collection and especially its boots, which are just drop-dead gorgeous.

And among all the boohoo shoes I ordered, I noticed that most of them run about half a size small from my Nikes. But the difference isn’t that noticeable, so sizing up is definitely up to you (no pun intended).

Boohooman

Boohoo has its own separate men’s collection called Boohooman. While individual items may of course vary, most items at Boohooman run true to size.

The jeans in particular are maybe half a size smaller than something like Levis, but the rest of the clothing is pretty much true to size.

However, the collection, and the storefront in general, is extremely value for money. Some of the tops on their website are selling for as low as $5! You can check those out by clicking on the link below.

Jeans

Boohoo jeans run small. Their sizing is in fact all over the place, so you are better off buying your jeans one size up.

The sizing system at Boohoo is so ridiculous that people who have ordered three different jeans of the same size have ended up getting vastly different fits and waistlines.

Therefore, I would recommend you to order both your jeans both one size up and one size down, and just keep the product that fits you. The returns at Boohoo are pretty simple, so it’s not that much of a hassle.

Tops

The tops at boohoo – the t-shirts, shirts, hoodies, crop tops, and practically everything else run about one size small.

I have ordered various different topwear items off of Boohoo, and all of them have been a bit small in my actual size.

Just by going up one size, you are going to end up with a perfect top that is neither too small nor too big.

Boohoo Size Chart For Men

All measurements are in inches.

Shirts

SIZEXSSMLXLXXL3XL
UK34363840.54345.548
EUROPE44-4646-4848-5050-5252-5454-5656-58
USA/CANADA34363840.54345.548
AUS/NZ34363840.54345.548

Jeans

SIZEXSSMLXLXXL3XL
UK28303234.53739.542
EUROPE44464850.55355.558
USA/CANADA28303234.53739.542
AUS/NZ28303234.53739.542

Boohoo Size Chart For Women

SIZEXSSMLXL
UK46-810-1214-1618
EU3234-3638-4042-4446
EU DE3032-3436-3840-4244
USA/CA02-46-810-1214
AUS/NZ46-810-1214-1618

Does Boohoo Make Plus-Size Clothing?

Boohoo makes plus-size clothing that goes up to a size 26 in jeans and a size 3XL in tops.

Unlike most fast fashion retailers online (I am looking at you Fashion Nova), the plus-size collection at Boohoo actually fits true to size for most individuals.

Their collection is also pretty vast when compared to their contemporaries. That makes Boohoo one of the prime destinations for plus-sized individuals to shop.

There are of course easy returns if something doesn’t fit you, so there is no need to worry about that aspect of the experience.

Final Remarks

Boohoo has seen a meteoric rise in the past few years on the back of its affordable prices and trendy clothing. I hope this guide helped you in understanding their system. You can shop for your favorite piece on their website.

Here’s a quick recap before I sign off.

Does Boohoo run small? Boohoo clothing in general runs a bit small, but it all depends on the product. You need to pay close attention to the product dimensions in order to figure out if you need to size up, size down, or stay true to size.

Does Boohoo Run Small? (Read Before You Shop!) - Magic of Clothes (2)

My name is Alex Higson and I am the founder of Magic Of Clothes. I have worked in the fashion industry for many years, and clothes and style are a huge part of my life.

Does Boohoo Run Small? (Read Before You Shop!) - Magic of Clothes (2024)

FAQs

Do boohoo clothes run big or small? ›

Are boohoo clothes true to size? General feedback is that boohoo clothes are pretty close to the the sizes they're sold as. boohoo offers a wide variety of sizes, some items being listed in UK sizes and some in S, M and L.

Does boohoo sizing come up small? ›

Everything did arrive on time. However, the sizing is well off, and comes up very small. A size 14 dress fitted like it was a size 10. Trousers size 14 and 16 fitted like a 10 or 12.

What size is a medium on boohoo? ›

boohoo Size charts
International standardXSM
European standard3238/40
American standard6/8
Chest82.689 - 94
Waist62.669 - 74
1 more row

Is Boohoo American size? ›

Since Boohoo is a UK brand, many people as what size is Boohoo plus. Well here are a few tips about their USA sizing for plus and a brief description on their clothing quality. Boohoo's USA sizing for plus size women ranges from a 16-24.

Should you order a size up? ›

When you just don't know what size to order or if you think you're in between sizes, it's always a safe bet to go a size up. It's much easier to work with a garment that's slightly bigger than one that's too small, if you don't want to return it.

Do HM sizes run small? ›

H&M has a reputation for its tight-fitting clothes. For years, H&M customers have voiced their frustrations via social media about the Swedish retailer's skewed sizing, with clothes that run on the smaller side, i.e., you usually wear a women's size 6 and have to buy an 8 or a 10 at H&M.

Why are boohoo clothes so cheap? ›

Dubbed the leader of the "ultra fast fashion" movement, Boohoo keeps its suppliers close to home in order to meet the rapidly growing demand for cheap clothing. ... The Times reports that the workers in a Leicester factory making pieces for Boohoo were paid only half of the country's minimum wage.

How long does boohoo usually take? ›

5 - 8 business days

Is boohoo same size as Asos? ›

Overall ASOS has the smallest sizing guide and Boohoo.com has the largest. If a customer wears a size 8 from ASOS, they'll be a size 4 at Boohoo.com.

What size is an M? ›

Size Chart
Small (S)Medium (M)
Inches34-3536-37
Centimetres86-8991-96

Is size 8 a medium or small? ›

I WONDER HOW MUCH IT SHRINKS?
WOMEN'S SIZES:
Size:Hips:
Small4-635-36"
Medium8-1037-38"
Large12-1439-41"
2 more rows

Is medium a size 8 or 10? ›

Women's Size Chart
SizeBustWaist
M (8-10)36-37″29½-30½″
L (12-14)38½-40″32-33½″
XL (16-18)42-43½″34-36″
XXL (20-22)45-46½″38-40″
4 more rows

Where is boohoo located in USA? ›

Boohoo.com Company Profile | West Hollywood, CA | Competitors, Financials & Contacts - Dun & Bradstreet.

Why is boohoo so popular? ›

The key to BooHoo's success is in the way it utilises the power of social media to reach its customers and as part of its marketing strategy. As of April 2021, the fashion giant has 7.4million Instagram followers and BooHoo Man has 1.7million.

Where is boohoo shipped from? ›

Since 2010 the company's main distribution centre has been located on the Heasandford Industrial Estate in Burnley, Lancashire. From an initial 40 employees, the site has rapidly expanded into Burnley's largest employer, with workforce exceeding 3,500 in 2021.

Is it better to size up or down clothes? ›

Always size up.

It's not that you won't lose weight or eventually fit into the smaller size, but the larger size is the better investment. Remember, it's easier to take something in than it is to take something out. If the bigger size is a bit too long or baggy, take it to the tailor.

Is it better to size up or down? ›

As a general rule, always size up. Only size down if it says that the shoes run large. You can always stuff the toe to make a larger shoe fit. I brought a pair of shoes a 1/2 size bigger.

How do I know what size to order? ›

To help choose the right size, you will need to measure your bust, waist and hip. Use a tape measure over your underwear or form fitting clothing and compare your body measurements with those on our size chart, choosing the size that closest matches your measurements.

Which size is big S or M? ›

Small, Medium, Large Dress Sizes

Many shops now use letters for their sizes, with the following meanings S - Small, M - Medium, L - Large and X - Extra.

Is M size big or L size big? ›

"M" (medium), "L" (large), "XL" (extra large), "XXL" (extra extra large).

Are clothes sizes getting smaller? ›

Actually sizes, unlike prices, are being deflated: Ten years ago, a size 8 could easily qualify as a size 2 today; a size 4 in the 1990s might be a zero. The fact that 00 even exists is kind of nuts. As to why, well … cherchez the amateur body psychologist.

Why are people boycotting boohoo? ›

We all know in summer of 2020 Boohoo were accused of modern-day slavery when it was discovered their garment workers in Leceister were only earning £3.50 an hour, over £5 less than the minimum wage for an adult at the time, £8.72.

What was the boohoo scandal? ›

A number of the 'fast fashion' retailer's suppliers in Leicester were found to be underpaying and exploiting staff and making them work in dirty and unsafe conditions.

Who is Boohoo biggest competitor? ›

boohoo.com Top 7 competitors
  • prettylittlething.com, with 3.7M visits, 65 authority score, 37.68% bounce rate.
  • newlook.com, with 4.3M visits, 69 authority score, 41.70% bounce rate.
  • asos.com, with 54.8M visits, 87 authority score, 44.21% bounce rate.
  • debenhams.com, with 3.0M visits, 71 authority score, 62.15% bounce rate.

Does boohoo have free returns? ›

Is it free to return my Boohoo stuff? Yes. Just log into your Boohoo account to print your free returns label or get a QR code to bring to your local Post Office and we'll print your free label for you. Drop into your branch and drop off your package.

Is boohoo fast? ›

Is Boohoo Ultra Fast Fashion? The biggest downside to shopping with Boohoo is that they're an ultra-fast fashion brand. While this fact contributes to the issues listed above, even more importantly, their products negatively impact physical and social environments in a major way. What is ultra fast fashion?

What is boohoo return policy? ›

OUR RETURNS POLICY

If you receive faulty goods, you may also have a right to return these goods and to ask us to repair or replace them or get a refund. Items must be returned within 28 days of receipt. Items must be unworn, unwashed and unused with the original labels still attached.

Is UK size 10 small or medium? ›

HOW TO MEASURE?
Global SizeUKEU
Small8-1036-38
Medium1240
Large14-1642-44
X-Large1846
1 more row

What is size 38 in UK clothes? ›

EU 36 - UK 8 fits Waist 65-68cm and Bust 84-87cm. EU 38 - UK 10 fits Waist 69-72cm and Bust 88-92cm. EU 40 - UK 12 fits Waist 73-77cm and Bust 93-97cm. EU 42 - UK 14 fits Waist 78-82cm and Bust 98-102cm.

Are boohoo and pretty little thing the same? ›

PrettyLittleThing is a UK-based fast-fashion retailer, aimed at 16–41-year-old women. The company is owned by Boohoo Group and operates in the UK, Ireland, Australia, US, France, Middle East and North Africa. The brand's main headquarters are in Manchester, with offices in London, Paris and Los Angeles.

Is size 10 Small or medium? ›

What dress size is a 'Medium'? This varies from brand to brand and by country. Some stores will consider a medium to be a size 10, while others a size 12-14. As an average, a Medium is likely to be a around a size 12.

Which size is M or L? ›

Shirt Size Converter (Letter to Number)
Letter (means)NumberNeck
S Size (Small)39 Size39 cm
M Size (Medium)40 Size40 cm
M Size (Medium)41 Size41 cm
L Size (Large)42 Size42 cm
7 more rows

What weight is a size M? ›

Mondor
SizeHeightWeight
S4'11 - 5'4 /1.50 - 1.60cm95 - 115lbs / 43 - 52kg
M5'2 - 5'7 / 1.55 - 1.70cm115 - 135lbs / 52 - 61kg
L5'4 - 5'9 / 1.60 - 1.75cm135 - 155lbs / 61 - 70kg
XL5'6 - 5'11 / 1.65 - 1.80cm150 - 175lbs / 68 - 77kg
1 more row

What is a UK size 8 in the US? ›

UK Size Conversion

For example: A US men's size 9 is a UK size 8 and a US women's size 9 is a UK size 7.

Is size 8 a chubby? ›

It's not a dress size that is fat, it's a person. Dress size is neutral. US dress size 8 is a waist of 27 inches and hips of 38. If you happen to have a large bust compared to waist and hips, or large hips, dresses that fit your bust size won't fit your hips and vice versa.

What weight is a size 4? ›

For example, a size 4 diaper's weight range is between 22 and 37 pounds, a size 5 diaper's weight range is over 27 pounds, and a size 6 diaper's weight range is above 35 pounds. There's a lot of overlap there!

Is a women's size 8 a medium? ›

For example, if your measurements were 36-inch bust, 28-inch waist, and 38-inch hips, you'd fall into the “M” or medium size and US Womens Size 8.

What size am I if I wear a size 10? ›

Dress size chart
BustWaistUS size
86-89 cm (33.5"-35")69-72 cm (26.5"-28")6
90-93 cm (35"-36.5")73-77 cm (28"-30")8
94-97 cm (36.5"-38")78-81 cm (30"-32")10
98-102 cm (38"-40")82-85 cm (32"-33.5")12
9 more rows
Mar 10, 2023

What is the average size of a woman? ›

Today, the average American woman is 5'4″, has a waist size of 34-35 inches and weighs between 140-150 lbs, with a dress size of 12-14. Fifty years ago, the average woman was 5'3-4″ with a waist size of approximately 24-25″, she weighed about 120 lbs and wore a size 8.

What's happened to boohoo? ›

The latest half-year financial results were poor and boohoo's share price has tumbled to 36p today. For the six months to September, group sales slumped 10%. In addition, group profit declined 13% and the firm's cash position has transformed.

Do they have boohoo in America? ›

“Although Boohoo has been servicing the US through its existing network in the UK since 2006, the company's growing order volumes and customer demand on this side of the pond in recent years made a US-based distribution centre for direct-to-consumer fulfillment a necessity,” said Kraig Foreman, president, eCommerce, ...

Do boohoo clothes come from China? ›

A breakdown of countries on the list reveals China features the most, with 424 sites Boohoo uses. Other dominant locations include Turkey (205 factories) and India (151). There are 96 sites in the UK used. See the full country list at the bottom of the article.

Who is the target audience of Boohoo? ›

boohoo.com Audience Demographics

boohoo.com's audience is 28.04% male and 71.96% female. The largest age group of visitors are 18 - 24 year olds (Desktop).

Who is Boohoo main target audience? ›

The group designs, sources, markets and sells clothing, shoes, accessories and beauty products, targeting consumers aged between 16 and 30 years. The group has a strong presence in the UK, US, Europe and Australia.

Are Boohoo and Nasty Gal the same? ›

It is a bold and distinctive brand for fashion-forward, free-thinking young women. The boohoo group acquired Nasty Gal in February 2017 and has since then developed the brand's international footprint outside of its core market in the US.

How fast does boohoo ship to USA? ›

Energy-saving Mode
Shipping optionShipping timesShipping cost
USA Standard Shipping5 - 8 business days$9.99 per order
USA Express ShippingUp to 3 business days$14.99 per order

Is boohoo safe for credit cards? ›

You can be assured that shopping with boohoo is safe! We are a member of "Verified by Visa" and "Secure by Mastercard", providing additional security when using your payment cards online.

What brands are owned by boohoo? ›

Having started with just a handful of staff in 2006, today, we operate seven brands, (boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen and coast) serving fashion conscious customers across the world.

Is Boohoo same size as Asos? ›

Overall ASOS has the smallest sizing guide and Boohoo.com has the largest. If a customer wears a size 8 from ASOS, they'll be a size 4 at Boohoo.com.

Are Boohoo and pretty little thing the same? ›

PrettyLittleThing is a UK-based fast-fashion retailer, aimed at 16–41-year-old women. The company is owned by Boohoo Group and operates in the UK, Ireland, Australia, US, France, Middle East and North Africa. The brand's main headquarters are in Manchester, with offices in London, Paris and Los Angeles.

Where do Boohoo clothes come from? ›

More than half of Boohoo's garments are produced in the UK, especially Leicester, London, and Manchester. Boohoo buys 75%–80% of the clothing produced in Leicester. This was made possible when other retailers such as ASOS reduced the amount they sourced from Leicester over concerns about working conditions.

What makes BooHoo different? ›

Unlike many other online retailers, boohoo have a USP. Rather than just showing you images of their products, they play you a video of a model actually wearing the item so you can get a good idea of what the item looks like when worn.

What makes BooHoo different from other brands? ›

Boohoo group says that its brands “design, source, market and sell great quality clothes, shoes and accessories at unbeatable prices.” This, it says, has helped it to grow from a single brand “into a major multi-brand online retailer, leading the fashion ecommerce market for 16 to 30-year-olds around the world,” with ...

Are Nasty Gal and boohoo the same? ›

It is a bold and distinctive brand for fashion-forward, free-thinking young women. The boohoo group acquired Nasty Gal in February 2017 and has since then developed the brand's international footprint outside of its core market in the US.

Who owns Shein? ›

Who owns Shein? Shein is owned by parent company Nanjing Lingtian Information Technology, although the company's ownership is frequently branded a mystery. It remains a private company, with four major shareholders so far: JAFCO Asia, IDG Capital, Sequoia Capital China, and Tiger Global Management.

Whose brand is boohoo? ›

Founded in the heart of Manchester's historic textile district in 2006 by Mahmud Kamani and Carol Kane as boohoo, the group today is home to a portfolio of innovative fashion brands targeting style and quality conscious consumers with up-to-date and inspirational fashion.

What was the Boohoo scandal? ›

A number of the 'fast fashion' retailer's suppliers in Leicester were found to be underpaying and exploiting staff and making them work in dirty and unsafe conditions.

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