Fast vs Slow Fashion (2024)

Dr S Aishwariya discusses the difference in philosophy, approach and perception

Fast fashion denotes lower-quality, low-priced, mass-produced and machine-made garments that quickly end up in landfills. Slow fashion garments in contrast are made by hand, consume time to produce, use artistic talent, have better quality and are priced higher. Slow fashion garments are naturally warm and comfortable over a period of washes. These can last for years or even a lifetime. Sustainable fashion is concerned with use of fibres from organic, recycled, repurposed and upcycled materials. The selection is made by opting for materials with less chemicals, dyes, energy, less resource, less waste and minimal impact.

Slow fashion

Fast vs Slow Fashion (1)

Kate Fletcher, author of Sustainable Fashion and Textiles, has explained the urge to shift to a more sustainable fashion industry. The word was coined by her following the slow food movement that was a huge hit in the food industry. The main characteristic of slow fashion is that it is not produced in bulk. It is also done with emphasis on skills of the craftsman. The raw materials are sourced locally and as the product is handcrafted and quality checked at every step, it makes the product expensive.

Slow fashion is ethical and serves as a bond between raw materials, labour force and environment. The classic designs and traditional methods of making a fabric and clothing is part of it. Slow fashion is not seasonal. It does not work like a trend. But takes time in preparation and production, and has a purpose with intention. This holistic approach considers the complete life cycle of the product. The products in slow fashion are not disposable. These are sustainable and targeted to serve a long period. These are often available in small stores and not in large retail outlets and have limited collections every year.

People have a choice to buy things that are of better quality, mostly natural, organic, limited edition and bio-degradable. It is a result of awareness caused by the harmful effects of fast fashion. The focal point of slow fashion is sustainability. The benefits are good quality products with clean environment and fair policies for consumers and producers. The slow fashion concept puts emphasis on quality over quantity. Carbon footprints are higher in fast fashion. Quality and longevity, fair wages and zero waste encourages slow production. It takes time to ensure quality, value to production, and connection with the environment. Fair labour, satisfying human needs, supporting local business, eco-friendly supply chain, true retail price, resourcefulness, clean and efficient production and sustainable protocols in product development are the target of show fashion.

Ethical fashion is a popular term in slow fashion. This is associated with animal and human rights. Working conditions, fair wages, child labour, animal testing are some of the parameters considered in ethical fashion. Eco-fashion is another commonly associated concept.

Process of slow fashion

Fast vs Slow Fashion (2)

It begins with designing, which is done keeping in mind concerns regarding sustainability and ecology, and raw materials are sourced based on that. The second step is the production process, where quality of labour, fair wages and quality of life, awareness of quality, insisting on recycling and reuse are the key. Slow fashion is expressed as a philosophy through which a consumer is questioned on how he buys, wears and cares for his clothes. It is not a trend but based on environmental and ethical concerns. The procedures are transparent and the consumers come to know who made the clothes, how it is priced, and whether the labour was paid fair wages. Such products give a sense of belongingness to consumers. A soul inside the fabric can be felt which is the energy, love and craftmanship of the worker. Slow fashion usually involves three thoughtful steps,

Design: Sustainable sources, ecological and ethical practice

Production: Quality and craftmanship

  • Consumption: Longevity, sustainable investment

Some slow fashion brands

Fast vs Slow Fashion (3)

& Other Stories: Works on instore recycling; a 10 per cent discount voucher is given to the customer when he gives a used cloth or empty beauty container.

Reformation: The Refscale methodology developed by this US brand shows the amount of waste saved by buying the company's product.

Everlane: This produces quality products that last for a lifetime. It transparently tells the consumer about every aspect of production. Good factory, happy labour and quality are the three dimensions at Everlane.

Los Angeles Apparel: In addition to using local workers and paying decent wages, it makes garments from organic and recycled cotton.

Matt & Nat: It manufactures handbags and belts. The interlining is given by recycled bottles. One bag uses 21 bottles. Rubber and cork are also used.

People Trees: Uses natural fibres, bio-degradable materials and local craftsmanship, its products' USP is the artisans' skill.

Cariuma: It uses canvas, raw rubber, leather to create sneakers.

References

1.https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/measuring%20the%20fashion%20world/

measuring-the-fashion-world-full-report.ashx

2.https://www.sustainyourstyle.org/old-environmental-impacts

3.https://thegreenhubonline.com/2018/01/16/20-facts-about-the-fast-fashion-industry-that-will-shock-you/

4.https://en.wikipedia.org/wiki/Fast_fashion

5.https://dbknews.com/2019/08/13/fast-fashion-sustainability-recycling-employee-care/

6.https://www.bbc.com/news/newsbeat-47292087

7.https://www.coursehero.com/file/39011757/Zarappt/

8.https://goodonyou.eco/what-is-fast-fashion/

9.http://study-ny.com/slow-fashion

10.https://www.trustedclothes.com/blog/2016/05/17/slow-fashion-vs-fast-fashion/

11.https://www.channelone.com/interact_post/infographic-the-fast-facts-on-fast-fashion/

12.http://www.europarl.europa.eu/RegData/etudes/BRIE/2019/633143/EPRS_BRI(2019)633143_EN.pdf

13.https://www.fastcompany.com/3055925/5-new-solutions-for-the-fashion-industrys-sustainability-problem

Fast vs Slow Fashion (2024)

FAQs

Is slow fashion better than fast fashion? ›

Fast fashion denotes lower-quality, low-priced, mass-produced and machine-made garments that quickly end up in landfills. Slow fashion garments in contrast are made by hand, consume time to produce, use artistic talent, have better quality and are priced higher.

What is the answer to fast fashion? ›

Support minimalism: Slow Fashion items may be more expensive but you don't need as much when you know they'll last! Wash less. Sometimes it is enough to air-out clothes or partially remove stains before putting them in the washing machine. If washing, choose on cold and skip dry cleaning.

How effective is fast fashion? ›

Fast fashion's benefits are affordable prices and instant gratification for consumers, more profits for companies, and the democratization of stylish clothing. On the downside, fast fashion is also associated with pollution, waste, the promulgation of a "disposable" mentality, low wages, and unsafe workplaces.

Why fast fashion is good arguments? ›

They can afford the latest articles and styles regularly because they are cheaply made. Fast fashion accelerates supply chains and drives costs down to meet constantly evolving consumers' demands. Fast fashion brands and retailers employ factories in faraway countries where labor costs are very low.

Is slow fashion the solution? ›

Slow fashion helps to reduce the amount of textile waste, carbon emissions and plastic pollution in the world and these brands are led by an environmentally-friendly ethos.

Is slow fashion effective? ›

Slow fashion reduces the environmental impact of fashion by promoting the use of sustainable materials and processes, reducing waste, and supporting local production.

Is Nike fast fashion? ›

Is Nike fast fashion? Yes, Nike is fast fashion. While Nike has had many labor and sweatshop controversies over the years, they do seem to be cleaning up their act and offering more transparency. However, they still produce a high volume of clothing and have a fast fashion business model.

Is H&M fast fashion? ›

While H&M does make good promises and sustainability commitments for the future which include using recycled and sustainability-produced materials only by year 2030, the fast fashion business model per se isn't sustainable in itself as it supports the “buy-and-throwaway” consumer mentality and still produces waste.

Why we should say no to fast fashion? ›

Clothing produced by fast fashion brands are oftentimes made from cheap materials, like polyester and acrylic, and not built to last. These materials shed when the clothes are washed and end up in our oceans, then in the food and drinks we consume. The fashion industry is the second most polluting in the world.

Does fast fashion do more harm than good? ›

The Dark Side of Fast Fashion

It dries up water sources and pollutes rivers and streams, while 85% of all textiles go to dumps each year. Even washing clothes releases 500,000 tons of microfibres into the ocean each year, the equivalent of 50 billion plastic bottles.

What are 3 cons of fast fashion? ›

The disadvantages of fast fashion include –

not paying fair living wages to workers, poor working conditions, child labor, environmental destruction from hazardous chemicals, plastic-derived materials, and increasing amounts of water pollution and textile waste.

How big of a problem is fast fashion? ›

Many of the clothes bought are thrown away after being worn just a handful of times: the industry produces an estimated 92 million tonnes of textiles waste annually, much of which is burnt or finds its way to landfill, while less than 1% of used clothing is recycled into new garments.

What would happen if fast fashion stopped? ›

Doubling the use of our clothes would, for example, cut the garment trade's climate pollution by nearly half. Shutting down worldwide clothing production for a year would be equal to grounding all international flights and stopping all maritime shipping for the same time period.

How bad is fast fashion for the environment? ›

But the increased use of synthetic materials creates an increase in pollution. The production of synthetic fibers currently accounts for 1.35% of global oil consumption, which exceeds the annual oil consumption of Spain, according to a report by Synthetics Anonymous.

Why is fast fashion more affordable? ›

Fast fashion brands place orders of high quantities of garments to their manufacturer which reduces the price per item. This also means that the fabric and accessories (like zippers, buttons) can be ordered in bulk, reducing the cost per garment even more.

What are the strengths of slow fashion? ›

WHAT ARE THE BENEFITS OF SLOW FASHION? With slower production schedules, smaller collections, zero waste designs, and the use of sustainable materials, Slow Fashion brands aim to reduce the textile waste and the consequent pollution.

Why support slow fashion? ›

The slow fashion movement holds a steady focus on reducing waste, promoting ethical labor practices, and supporting local and independent designers and manufacturers. Often using high-quality, durable materials and producing clothing in limited quantities to reduce waste and overproduction.

Is Walmart considered fast fashion? ›

Its parent company, Walmart, is also a fast fashion brand.

In 2013, Walmart was one of the retailers associated with the Rana Plaza factory collapse. They later refused to sign an agreement to provide compensation to the families of the 1,134 garment workers who lost their lives, and the 2,500 people who were injured.

Who wears the most fast fashion? ›

The target audience for fast fashion is consumers aged between 18 and 24, while women and young girls consume fast fashion more than any other demographic group.

Is lululemon part of fast fashion? ›

Yes, Lululemon is fast fashion. Its product category is in the same league as brands like Halara that overproduces more than it needs to.

Is Zara considered fast fashion? ›

Yes, Zara is a fast fashion pioneer. It is one of those veteran brands that started the whole fast fashion concept of overconsuming apparel to keep up with fleeting trends. Garments produced by fast fashion brands are sold to the consumer at a low-price, and Zara follows this business model from the very start.

Is banana republic fast fashion? ›

As a group, it made over $13 billion in revenue in 2021. Banana Republic is a fast fashion brand due to the speed of its production and number of clothes that it sells.

Is Hollister fast fashion? ›

Hollister is an American fashion retailer and teen clothing brand founded in 2000 in Ohio. The multinational clothing-retail company creates fast fashion for young girls and guys.

Is Hot Topic fast fashion? ›

We all know brands like Shein, Hot Topic and Forever 21. Consumers worldwide depend on these clothing distributors to provide fast, easy and convenient apparel at their fingertips. When buying from these brands, many people don't think of the environmental impact this “fast fashion” system has on our planet.

Is house fast fashion? ›

The multinational clothing-retail company creates fast fashion for women, men, and pets.

Is it ethical to buy from Shein? ›

The environmental impact of SHEIN is one of the primary issues. SHEIN manufactures a tonne of apparel as a fast-fashion company, much of it is produced from synthetic materials that do not biodegrade. Also, the business's manufacturing and shipping methods could pollute the air and water.

What is the opposite of fast fashion? ›

Slow fashion, in simple terms, is the opposite of fast fashion. Slow fashion approaches the production process from a more mindful perspective, considering the ethics and sustainability of every step of the supply chain. This also means that slow fashion pays attention to quality.

When did fast fashion become an issue? ›

Welcome to the world of fast fashion. Fast fashion is a relatively recent phenomenon. During the 1990s, retailers began to introduce trendy, cheaply-priced, poorly-made clothes on a weekly basis, intending to match the breakneck pace at which fashion trends move.

Is American Eagle considered fast fashion? ›

One could say yes, American Eagle is considered a fast fashion brand. They design, manufacture, and release new clothing collections on a regular basis, often inspired by current trends.

What are the worst things about fast fashion? ›

Fast fashion relies on cheap, disposable clothing that is produced quickly and sold at low prices, encouraging consumers to buy and discard clothing at an alarming rate. As a result, landfills are overflowing with discarded clothing, and textile waste is piling up.

What are the consequences of fast fashion? ›

Waste occurs at every stage of the garment manufacturing process, harming wildlife, degrading land, and polluting soil and water. The fast fashion industry is a significant contributor to the climate crisis, responsible for as much as 10% of global carbon dioxide emissions.

What are the advantages of fashion? ›

Why is fashion important?
  • Confidence boost.
  • Sense of accomplishment.
  • Consistent wardrobe.
  • Creativity.
  • Happiness boost.
  • Better focus.
Sep 30, 2022

What is the main cause of fast fashion? ›

The rising consumers' demand for trendy and affordable clothing, the availability of low-cost labor overseas, quick manufacturing and communication innovations cause fast fashion.

Does fast fashion cause poverty? ›

Fast fashion retailers are motivated by how much profit they can turn, and by paying so little in wages, not only is the profit margin increased, the workers are also trapped in a cycle of poverty.

Can fast fashion ever be sustainable? ›

Critics assert that fast fashion apparel cannot be sustainable by its very nature. The poor quality of the material makes it hard to recycle, even if the brands commit to recycling a certain percentage of used or unsold products.

How can we reduce fast fashion waste? ›

Top 10 ways to reuse, reduce and recycle your clothes
  1. Increase the number of times you wear your clothes. ...
  2. Repair your existing clothes. ...
  3. Look after your clothes. ...
  4. Buy quality over quantity. ...
  5. Buy clothes made out of eco-friendly materials. ...
  6. Rent. ...
  7. Shop preloved. ...
  8. Donate.

Does fast fashion use child Labour? ›

Sadly, cheap and unregulated child labour is especially still a thing in fast fashion because it helps keep the costs so low. Some of the reasons that maintain child labour in the fashion supply chain are: Many of its stages involve low-skilled tasks.

Should fast fashion be banned? ›

Fast fashion is unethical and hard on the environment. It is responsible for huge textile waste, water, air and soil pollution, and greenhouse gas emissions. It isn't sustainable and has to stop. Fast fashion exists to meet the ever-increasing consumers' demand for new trendy clothes at lower prices.

How fashion affects our lives? ›

Such new fashion trends also affect the psychology of younger generations, and hence, if they do not get it, then it badly affects their minds and (likely) they become victims of psychological disorders such as eating disorders, mental illness, stress, etc.

How does fast fashion affect consumers? ›

Fast fashion promotes the throwaway culture, excessive consumerism, and makes clothes disposable commodities. Many consumers make purchasing decisions based on their emotions. Retailers use that behavior and tap into the subconscious of consumers.

How much waste does fast fashion produce? ›

Textile production generates 42 million tons of plastic waste per year, making the textile industry the second-highest industrial sector after packaging. Every time a synthetic garment is washed, it releases tiny plastic microfibers into the water. Up to 500,000 tons of microfibers end up in the ocean every year.

Is slow fashion becoming more popular? ›

The global apparel market share of sustainable clothing items is expected to increase from 3.9% in 2021 to 6.1% in 2026. Sustainable fashion is becoming increasingly popular and that the demand for sustainable clothing items is growing.

What are the disadvantages of slow fashion? ›

What are the Disadvantages of Slow Fashion?
  • It can be more expensive.
  • Some people may not like the idea of buying secondhand clothing.
  • There might be a lack of options available.
  • Clothing that is slow fashion isn't always ethically produced.
  • It can take longer to find what you want.

Why isn t fast fashion good? ›

The Dark Side of Fast Fashion

It dries up water sources and pollutes rivers and streams, while 85% of all textiles go to dumps each year. Even washing clothes releases 500,000 tons of microfibres into the ocean each year, the equivalent of 50 billion plastic bottles.

Why switch to slow fashion? ›

It can help the environment in many ways by manufacturing clothes made of organic fabrics, using fewer chemicals, recycling fibers to make new pieces, reducing greenhouse gases by cutting short the production of petroleum-based apparel, and decreasing the amount of clothing that ends up in landfills and minimizing ...

Who buys fast fashion the most? ›

The target audience for fast fashion is consumers aged between 18 and 24, while women and young girls consume fast fashion more than any other demographic group.

Do Millennials like fast fashion? ›

Fast fashion is one of young consumers favorite ways to shop for price and more… Where shopping may once have been a seasonal habit, Gen Z and Millennials' have grown up with trends being replicated quickly and made available to them by fast fashion brands.

What are 3 disadvantages of fast fashion? ›

The disadvantages of fast fashion include –

not paying fair living wages to workers, poor working conditions, child labor, environmental destruction from hazardous chemicals, plastic-derived materials, and increasing amounts of water pollution and textile waste.

What are 3 negative consequences of fast fashion? ›

Plastic fibres are polluting the oceans, the wastewater, toxic dyes, and the exploitation of underpaid workers. Fast fashion is big business, and while the environmental costs are rising, experts say there is another way: a circular economy for textiles.

Why do people still use fast fashion? ›

Affordability is a major factor that drives consumers to choose fast fashion over sustainable options. While some brands offer more affordable sustainably-made items, fast fashion brands can produce garments at a much lower cost than sustainable fashion brands, allowing them to sell their products at a lower price.

What is the dark side of fast fashion? ›

The Darker Side of Fast-Fashion

Fast-fashion production is outsourced in countries like India, Vietnam, China, and Bangladesh with cheap labor. This raises other concerns in relation to the exploitation of workers who work in unsafe and inhumane conditions with zero safety net and low wages.

Top Articles
Latest Posts
Article information

Author: Chrissy Homenick

Last Updated:

Views: 5858

Rating: 4.3 / 5 (74 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: Chrissy Homenick

Birthday: 2001-10-22

Address: 611 Kuhn Oval, Feltonbury, NY 02783-3818

Phone: +96619177651654

Job: Mining Representative

Hobby: amateur radio, Sculling, Knife making, Gardening, Watching movies, Gunsmithing, Video gaming

Introduction: My name is Chrissy Homenick, I am a tender, funny, determined, tender, glorious, fancy, enthusiastic person who loves writing and wants to share my knowledge and understanding with you.