How high is the brand awareness of Fila in the United States?
When it comes to sneakers owners, brand awareness of Fila is at 86% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fila in the United States?
In total, 21% of U.S. sneakers owners say they like Fila. However, in actuality, among the 86% of U.S. respondents who know Fila, 24% of people like the brand.
What is the usage share of Fila in the United States?
All in all, 13% of sneakers owners in the United States own Fila. That means, of the 86% who know the brand, 15% own them.
How loyal are the owners of Fila?
Around 8% of sneakers owners in the United States say they are likely to purchase Fila again. Set in relation to the 13% usage share of the brand, this means that 62% of their owners show loyalty to the brand.
What's the buzz around Fila in the United States?
In March 2024, about 12% of U.S. sneakers owners had heard about Fila in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Fila in the United States.
