FilaLogo PNG
Fila made its way to success with the so-called F-box logo. In the 1980s, it introduced a larger emblem, which has stayed almost the same ever since.
Meaning and history
The Italian company was born in 1911 in the small town of Biella, Italy. While today it’s known as a sporting goods brand, initially Fila manufactured clothes for the people of the Italian Alps. The brand has been based in South Korea since 2007.
F-box symbol
On the old version of the Fila logo, you could see a stylized letter “F” inside a dark blue box with the white filling. The glyph was broken into two parts. On the top, there was a red horizontal bar. Below, the other half of the “F” was seen, which looked more like an “L” rotated 90 degrees to the right.
This was exactly the way the logo looked on the outfits worn by Swedish tennis champion Björn Borg (the contract was signed in 1975), the legendary mountain climber Reinhold Messner, and the former World Cup alpine ski racer from Sweden Ingemar Stenmark (1986).
Current emblem
In the late 1980s, the company introduced a new logotype. Based on the old F-box icon, it now included the full name of the brand in the letters of the same style. The snakelike glyphs were given in dark blue with an optional thin red outline and an optional red filling inside the “A.” The last letter didn’t look exactly the way an “A” is supposed to look: the horizontal bar moved down and had a gap at the left. Also, the “A” and the “L” didn’t have a gap between them, which made them look like a single glyph (or even a snake or worm).
Font
The wordmark was presumably drawn by hand specifically for the company. However, if you want a font that looks the same, you may try the Contemporary ONE typeface developed by Yuliyan Ilev. The letters “F,” “I,” “L,” and “A” are an exact copy of the Fila logo, while all the other glyphs were inspired by the sports company emblem. The initial release of the type took place in the spring of 2010.
Colors
While the company has almost always used dark blue, red, and white for the logo palette, it has been experimenting with the shades pretty much. For instance, the vintage F-box icon from the Björn Borg and Reinhold Messner era featured a very dark shade of blue (very much like the current one), while later you could come across the emblem in lighter hues. The combination of red and dark blue is prevalent in the world of sports logos, so the choice appears to be quite generic. However, it also conjures up such associations as energy and vitality (red), loyalty and reliability (blue).
FAQs
The Fila logo focuses the attention of the consumer on the name, which has a hidden meaning from Latin; it is “texture, style, nature.” The letter sign symbolizes the sports brand's dynamics and movement and emphasizes the uniqueness of the corporate identity.
What is the full form of the FILA logo? ›
The full form of FILA is Federation Internationale des Luttes Associees. It's a Italian - South Korean sporting goods company.
What does FILA stand for? ›
What does FILA stand for?
| Rank Abbr. | Meaning |
|---|
| FILA | Fall in Love Again (song) |
| FILA | Forever I Love Atlanta (song) |
| FILA | Finally I Left Adidas (humorous) |
| FILA | Folk I Love Always |
1 more rowThe F-BOX logo – this is the name it came to be recognised with – was designed by advertising genius Sergio Privitera in 1973, a year before the launch of Fila's White Line tennis line.
What is Fila famous for? ›
FILA is particularly famous for its tennis shoes and attire, worn by some of the sport's most iconic players, including Björn Borg.
What is a Fila and who is it worn by? ›
A fila is a Yoruba man's cloth cap, worn with a matching agbada (large robe), and sokoto (trousers. Aso-oke translates as 'top cloth' or 'high status cloth'. It is a formal cloth that is traditionally handwoven by the men of southwestern Nigeria using a narrow strip loom.
What is the tagline of Fila? ›
Fila Threats
| Fila Overview |
|---|
| Tagline/ Slogan | Sport for life |
| USP | Fila offers high quality premium and innovative sports wear |
| Fila STP |
| Segmentation | The Group of people who are fashion conscious and like the sporty look to their daily lifestyle. |
5 more rowsMost people are familiar with the Fila logo colors of dark blue, red, and white.
Where is Fila most popular? ›
Top Countries
- United States. 64.42% 6.66%
- Korea, Republic of. 4.02% 26.33%
- Canada. 3.94% 11.07%
- Taiwan. 1.88% 426.1%
- Italy. 1.72% 17.01%
Throughout its history, the Fila logo has undergone several evolutions. An iconic rendition is fondly referred to as the 'F-box', characterized by the letter “F” encapsulated within a dark blue square. This logo's rectangular shape gave birth to its unique name.
Meet FILA's new ambassador. FILA, a South Korean athleisure company, has picked American model Hailey Bieber to be its new worldwide brand ambassador. Bieber made her debut appearance in the advertisem*nt in the autumn of 2022.
What is the Kappa logo? ›
Kappa's “Omini” logo pictures the silhouette of a man and woman leaning against each another. It represents the equality of men and women and their mutual support. The logo was created quite by accident during a photoshoot for a bathing suit advertisem*nt for Beatrix in 1969.
How can you tell if a Fila is vintage? ›
To determine if your FILA item is vintage, it's important to look out for the Magic Line branding and other identifying features from the 80s and 90s era.
What is the Fila font? ›
Fila Logo texture has a complete set of characters including upper- and lowercase letters, numbers, and punctuation marks. This typeface is identical to the santa cruz font. It also includes support for international characters. This is available in different formats including TTF, OTF, and WOFF.
Does Fila stand for finally I left Adidas? ›
The name originates from the last name of the brothers who started the company,Giansevero Fila and his three brothers. FILA. “Finally I left Adidas" has nothing to do with Fila's name. It's just a Myth.
Why was Fila named Fila? ›
As word spread of the magnificent offerings from the brothers throughout Italy, the idea of expansion was becoming more tangible. Biellese and the brothers merged with the Fratelli Fila Company, which was another clothing manufacturer looking to expand, in 1942, and the group took on the name Fila.
Why is Fila popular again? ›
In fact, Fila succeeded in its intent to reassert itself on the market without distorting the brand and remaining faithful to its values, re-proposing in a modern key what made it famous in the first place by leveraging extremely current trends: nostalgia for the 80s – '90 and the passion of the new generations for ...
FilaLogo PNG
