Fresh vs. Frozen: And The Winner Is... | Burger Cravings (2024)

Facts, Terms & Trends

Think fresh burgers are always preferred over frozen? Think again! In recent testing, Cargill frozen burgers delivered a sensory experience comparable to fresh, with results showing little difference in consumer acceptability.

Frozen scores higher in flavor and texture

Cargill Frozen Tenderform Patties outscored fresh alternatives on some of the critical attributes that matter most to your guests:

  • 8% higher in overall acceptability
  • 13% higher in overall flavor
  • 7% higher in overall texture

Don’t forget frozen’s performance benefits

In addition to an incredible taste experience, frozen burgers offer vital back-of-house benefits that make a huge difference to your bottom line:

  • Consistency – cooking up with the same premier attributes every time
  • Cost savings – zero waste, a longer shelf life and reduced labor costs
  • Efficiency – easy prep, no slacking and portion controlled
  • Safety – rigorous E.coli testing, reduced spoilage concerns and more

LEARN MORE! Get all the details on the Fresh vs. Frozen Faceoff.

Fresh vs. Frozen: And The Winner Is... | Burger Cravings (1)

Bring these ideas to life with one of our burgers

TNT™ Burgers

The premium IQF foodservice burger patties that deliver perfectly seasoned, fresh-from-the-grill taste, and superior tenderness and juiciness even after competitive hold times.

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Cedar Canyon®

The burger patties made exclusively from primal rib meat and no added ingredients that deliver an upscale flavor profile and demand a higher price point.

Fresh vs. Frozen: And The Winner Is... | Burger Cravings (4)

Maverick® Burgers

The 100% pure beef, unseasoned burger patties that are proprietarily formed to be wider to provide superior bun coverage and to deliver a heartier burger eating experience.

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Fresh vs. Frozen: And The Winner Is... | Burger Cravings (2024)
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